Tiecas

APRIL 5, 2024

The hurdles in industrial marketing strategy for manufacturers can seem daunting because the long and complex sales cycles involve many stakeholders, from engineers to purchasing and executives. Each one has different content needs at different stages of their buying journey. focusing on those your buyers use most.

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing & Strategy Marketing Strategy 92

Trade Press Services

APRIL 29, 2024

All things being equal, people buy from those they know, like, and trust,” says Peter Cotton, founder and president of Best Sales Talent and The Cotton Group and co-founder and vice president of the networking group NeXco National. NeXco National promotes B2B networks with 250 vetted, professional members and 22 chapters.

B2B Thought Leadership 75

B2B Thought Leadership Thought Leadership Ad Building Peer-to-peer 75

Top Rank Marketing

NOVEMBER 10, 2023

With over 70 million decision-makers, LinkedIn is the place to B2B.” — Keith Browning @TweetOfKeith Click To Tweet What Are B2B Content Marketers’ Biggest Challenges? But even if they don't understand, LinkedIn has the people who do.

Advertising Benchmark 115

Advertising Benchmark Marketing Report B2B Marketing Linkedin 115

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. Quick Takeaways. Nutanix The Forecast.

Thought Leadership 300

Thought Leadership Enterprise Management Work Management Marketing Management 300

Heinz Marketing

MAY 31, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the fast-paced world of B2B marketing, businesses often face difficult times characterized by slowing win rates and longer buying cycles. One key strategy that can significantly impact B2B success in such times is sales enablement.

B2B Sales 52

B2B Sales B2B Buying Cycle Sales Qualified Leads 52

Marketing Insider Group

MARCH 18, 2021

Some B2B companies tend to neglect social media altogether, dismissing the opportunity to showcase their brand’s identity and connect with their following on a one-to-one level. For B2B, you will likely target the C-suite and other decision makers. Become a Thought Leader. Nearly ninety-two percent of marketers 1 in U.S.-based

Social Media 347

Social Media Work Management Webinar Metrics Social Marketing 347

ClickZ

JUNE 21, 2023

This interview with Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, is aimed at celebrating and championing B2B excellence to drive creativity and excitement amongst B2B brands, marketers, and advertisers. When you talk about creativity in B2B, it can feel abstract.

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Content Standard

DECEMBER 14, 2023

In this episode, we talk to the marketing leader behind that evolution, Dusty DiMercurio, about how to ensure content marketing plays a high-impact role in the business, from the content activation strategies that work to the kinds of wins that get Sales and the C-suite to lean in.

Top of Funnel 87

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 87

Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. The Thought Leadership Journey is Here to Stay. Sales Enablement is a Key Core Competency.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Heinz Marketing

FEBRUARY 26, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Empathy in Action: A Thoughtful Look at the Empathetic Leader. Understanding and Building Sales Impact Models. How to align B2B sales and marketing teams.

B2B Thought Leadership 107

B2B Thought Leadership Lead Ranking B2B Work Management 107

Zoominfo

MAY 23, 2023

It’s enough to ruin any sales professional’s quarter: that prospect your team has spent months engaging — scheduling demos, addressing concerns, comparing features — suddenly decides they’re not ready to buy after all. You can’t stop every account from getting cold feet or misreading their company’s appetite for new solutions.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Outreach

MARCH 8, 2021

In my new role, I look forward to helping our existing and prospective clients better understand the complex sales technology landscape and the critical role key sales technologies play in enabling the modern B2B selling organization. These trends, among others, fueled my interest in and passion for the sales engagement space.

Forrester 105

Forrester Outreach B2B Thought Leadership Thought Leadership 105

6sense

SEPTEMBER 14, 2021

He’s not only a Distinguished VP, Advisory at Gartner, he’s also the coauthor of books that have become bibles to many of us in sales and marketing: The Challenger Sale and The Challenger Customer. In The Challenger Sale, Brent and his coauthors challenged marketers to become centers of commercial learning and thought leadership.

Buy 48

Buy Peer-to-peer Gartner B2B Thought Leadership 48

Mereo

SEPTEMBER 29, 2022

Buying committees are on the rise in the new B2B buyer journey. WHY THE BUYING COMMITTEE IS CHOOSING THEIR SOLUTION. In the 2022 DemandGen survey of 340 B2B executive buyers , 68% indicated this was the most important element in their ultimate solution decision. This is the clear choice.” Do not just output noise.

Buy 41

Buy B2B Thought Leadership Buyer's Journey Case Studies 41

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. My personal thoughts and experiences as an industrial marketer and consultant.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Heinz Marketing

NOVEMBER 9, 2021

In partnership with Drift , we surveyed over 500 B2B professionals to understand how the B2B customer experience has transformed over the past year. Removing friction across digital channels is important to staying top of mind for B2B customers. Overall frustration with B2B experiences is on the rise. Patience is scarce.

Marketing AI 111

Marketing AI Research Conversion Marketing Management 111

Biznology

MARCH 1, 2020

Amazon Business is expected to reach $52 billion in sales by 2023, and is growing faster than its consumer side. Alibaba and eBay are also competing actively in the B2B space. How should B2B marketers get in on the action? In B2B, the answer usually begins with the aftermarket, like parts. Review your options.

B2B Thought Leadership 104

B2B Thought Leadership B2B eCommerce Amazon 104

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. If your sales strategy doesn’t include social media, leads who could have been brought to your business are likely going to your competitor. Which Channels Are Best for B2B Social Selling? Key Takeaways.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Branding Brand Identity 171

MKT1

MAY 20, 2024

Not only will your website seem off, but your sales pitch, the content you publish, and all other marketing touch points will veer off in different directions. For your marketing and sales strategy to work, you need messaging that describes the transformation your product creates for customers.

Ideal Customer Profiles 52

Ideal Customer Profiles Cost Product Startups 52

Onalytica B2B

NOVEMBER 12, 2018

There’s no denying that the attributes of a B2B buyer differ greatly from a B2C consumer’s. B2B buyer journeys are much longer and more complex with a higher average purchase price, compared to buyer journeys in B2C which tend to be much shorter, more impulsive and lower value purchases. Employee Advocacy in B2B.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Adobe Experience Cloud Blog

NOVEMBER 27, 2017

The internet is saturated with content marketing, people’s inboxes are full of well-designed emails , and account-based strategies are quickly becoming a B2B standard. Brands that continuously engage with their customers benefit from doing so in many ways: It differentiates brands. Make the Case for Customer Engagement.

Effectiveness 268

Effectiveness B2B Thought Leadership Customer Satisfaction SEM 268

Heinz Marketing

MAY 19, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Matt: Welcome everybody to another episode of Sales Pipeline Radio.

B2B Thought Leadership 113

B2B Thought Leadership Thought Leadership Paid Search Agency PR 113

PathFactory

MARCH 4, 2021

While ABM is not a new concept, recent studies from eMarketer showed only 17% of B2B marketers worldwide said their ABM program was mature and driving strategic growth. It does not support sales in driving conversations and sales cycles with accounts that are stuck in status quo or in the funnel. Intent but unengaged.

Top of Funnel 111

Top of Funnel Account Based Marketing Paid Search Agency ABM 111

Content4Demand

FEBRUARY 15, 2023

The lucky marketers registered for the 2023 B2B Marketing Exchange have some pretty fantastic sessions in store for them. You’ll meet plenty of your fellow B2B marketers at receptions and networking events—even in the marketplace, where of course you’ll find members of the Content4Demand team at Booth 309. to 11:15 a.m. to 11:55 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

B2B Marketing Directions

FEBRUARY 18, 2024

(This month's Research Round-Up features a study by Boathouse that reveals what CEOs actually think about marketing and CMOs, and a survey by Informa Tech that addresses how much trust B2B technology buyers actually place in marketing.) To quantify the level of trust, Informa Tech created a "Trust in Marketing Index."

Trust Marketing 55

Trust Marketing Marketing AI Research B2B Thought Leadership 55

PureB2B

MAY 30, 2022

For 3PL companies looking to close more sales, a race-to-the-bottom sales strategy can provide quick wins, but will eventually damage the bottom line by eroding overall revenue. To do the same within the B2B space, it’s essential to understand your customers not just within a business context, but on a deeper, emotional plane.

B2B Thought Leadership 62

B2B Thought Leadership Buyer Personas Thought Leadership Leads 62

PureB2B

MAY 30, 2022

For 3PL companies looking to close more sales, a race-to-the-bottom sales strategy can provide quick wins, but will eventually damage the bottom line by eroding overall revenue. To do the same within the B2B space, it’s essential to understand your customers not just within a business context, but on a deeper, emotional plane.

B2B Thought Leadership 62

B2B Thought Leadership Buyer Personas Leads Lead 62

B2B Digital Marketer

NOVEMBER 9, 2023

Introduction In this episode of B2B Digital Marketer, the conversation delves into the intersection of data and creativity in marketing. Maynard highlights the shift in B2B marketing strategy, urging marketers to move away from a narrow focus on target audiences and instead consider the wider decision-making unit or buying committee.

Marketing AI 52

Marketing AI B2B Thought Leadership Thought Leadership Marketing & Strategy 52

Webbiquity

AUGUST 22, 2017

But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers. Brand building for B2B businesses is a little different from that for B2C companies. It’s not about being the coolest company in your industry, it’s about thought leadership.

Ad Building 273

Ad Building Branding Brand Identity Enterprise Management 273

Marketing Interactions

SEPTEMBER 21, 2021

And much of the B2B content produced is leaving buyers cold. Edelman and LinkedIn recently released the 2021 B2B Thought Leadership Impact Study. We often think of thought leadership as somewhat of a specialty format of content. Use POV to Win Engagement for Your B2B Content. The noise is deafening.

B2B Thought Leadership 69

B2B Thought Leadership Thought Leadership B2B Content 69

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Marketing Interactions

MARCH 7, 2022

Better yet, how might you resurrect buying intent? I recently wrote about B2B nurturing for net new vs. existing customers. Most companies tend to either write them off or recycle them back into their existing net new B2B nurturing programs. What to Consider for B2B Nurturing for Lost Opportunities.

Ideal Customer Profiles 88

Ideal Customer Profiles B2B B2B Thought Leadership Peer-to-peer 88

Marketing Insider Group

JULY 16, 2020

LinkedIn’s 2020 State of Sales Report shows that 44% of teams are seeing a decrease in responsiveness to email and social outreach because of C-19. The issue is that leadership, sales, marketing, and account management teams are pushing out more connection invitations, more messaging, and more stuff as they attempt to rebound and grow again.

Top of Funnel 159

Top of Funnel Ideal Customer Profiles Profiling Linkedin 159

Engagio

APRIL 12, 2024

Current customers spend 67% more (on average) than new customers ( BIA Advisory Services ) Acquiring new customers involves substantial investments in marketing and sales and a lengthy nurturing process (think: email, phone calls, social media outreach, and more). Easy, right? Sidenote: AI is making trust even more important.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Mereo

DECEMBER 21, 2023

Although we are approaching a new year, many of 2023’s selling challenges will continue to impact your B2B organization’s 2024 performance. In 2023 we certainly saw some softness in B2B purchasing. The hampering headwinds are subsiding, but strong buying tailwinds have yet to kick in.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

SalesIntel

MAY 13, 2024

A customer-centric approach in B2B sales is all about understanding what your customers truly need, and then becoming their hero by helping them get it. It’s not just about the quick sale anymore; it’s about building a good relationship with your customers. Buckle up and get ready to transform your sales game!

Ideal Customer Profiles 52

Ideal Customer Profiles Ad Building Lead Ranking Lead Scoring 52

Hinge Marketing

OCTOBER 22, 2020

Marketers know that they have to tolerate this dilemma because content development is proven to generate awareness, thought leadership , leads, engagement, and sales opportunities. that content development is the top priority of most marketers—edging out brand differentiation. In fact, our own research shows in Figure 1.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128