KoMarketing Associates

AUGUST 28, 2017

Sales and marketing professionals believe they are becoming more closely aligned, but there are still gaps in the way they communicate and measure success. The “What Does Sales Need and Want from Marketing?” Marketers Team Up with Sales to Reach Primary Goals.

B2B Sales 188

B2B Sales Customer Surveys B2B Marketing Lead Qualification 188

6sense

JULY 22, 2021

We all know alignment is essential for a well-oiled revenue team. Sales needs to trust and understand marketing in order to have the best chance to win. And marketing needs to be in lockstep with sales to understand how to best educate and persuade customers … so that sales has the best chance to win.

B2B Sales 62

B2B Sales B2B Marketing Planning B2B 62

markempa

JULY 25, 2016

Have you intentionally linked your sales, b2b marketing, and strategy? . I thought Frank had a practical approach to aligning sales and marketing. Brian: What inspired you to write about Aligning Strategy and Sales? That’s not marketing. I know something about sales.

B2B Sales 120

B2B Sales Marketing Strategy Marketing & Strategy B2B Marketing 120

Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation?

Marketing Automation Services 159

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 159

Forrester B2B

AUGUST 8, 2023

Planning season is the perfect time for B2B revenue engine leaders to address common challenges, share functional insights and competencies, and build a customer-obsessed growth strategy.

B2B Sales 82

B2B Sales Planning Product B2B 82

ViewPoint

JUNE 11, 2013

At a recent high school track meet I cheered on our team in several heats of the 4 x 100 and 4 x 400 relays and mused that we can look to track and field athletics for inspiration and tactics for marketing and sales alignment. As prospects convert to qualified leads, the handoff to sales should be smooth and accurate.

B2B Sales 120

B2B Sales B2B Marketing Sales Qualified Leads B2B 120

Webbiquity

NOVEMBER 28, 2023

Crafting an impeccable B2B sales journey isn’t straightforward. Many sales reps struggle with it, as if stumbling in the dark. Image credit: Mikael Blomkvist on Pexels On one hand, there’s a sales quota you need to fulfill within a short span of time. What is B2B Sales Experience?

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

markempa

SEPTEMBER 16, 2013

Tweet “One of the most important things you can do for your sales team is to generate qualified sales,” Kelly Harman, Vice President, Marketing, Carousel Industries, said at B2B Summit 2012. In this video excerpt from Harman’s presentation, learn how her team began their efforts by walking in Sales’ shoes.

B2B Sales 120

B2B Sales Lead Gen B2B Marketing Marketing Qualified Leads 120

Vision Edge Marketing

APRIL 9, 2024

Fader, a professor of Marketing at the Wharton School of the University of Pennsylvania, defines customer-centricity as “a strategy to align a company’s development and delivery of its products and services with the current and future needs of a select set of customers to maximize their long-term financial value to the firm.”

Design 223

Design Terms and Conditions Work Management Customer Satisfaction 223

FunnelEnvy

APRIL 15, 2021

You might have heard before that marketing and sales can sometimes experience the business version of a sibling rivalry, but it’s not quite what you think. Within business-to-business (B2B) organizations, marketing’s focus is on generating leads, while sales focuses on getting those leads to close.

B2B Sales 52

B2B Sales Enterprise Management Top of Funnel Work Management 52

Launch Marketing

JANUARY 31, 2018

Developing and nurturing B2B sales and marketing alignment is an ongoing challenge that organizations are aware of but, surprisingly, fail to properly address. Below are four of the reasons why more B2B organizations are finally making sales and marketing alignment a priority.

B2B Sales 48

B2B Sales B2B Marketing Planning B2B 48

KoMarketing Associates

MARCH 10, 2021

B2B marketers are working harder than ever to generate a return-on-investment, but new research shows that they are still faced with numerous challenges. It’s interesting to note that sales and marketing alignment (33%) also made the list, as this is one area that marketers have attempted to improve upon in the past.

Resources 269

Resources B2B Marketing B2B B2B Sales 269

Vision Edge Marketing

SEPTEMBER 19, 2023

Research by B2B International found that only 14% of B2B companies are truly customer-centric: That is to say, where the customer experience is deeply ingrained in the company culture. A culture that facilitates continuous improvement and high performance has been shown to foster innovation and improve profitability.

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Leadspace

OCTOBER 13, 2016

Lack of coordination between marketing and sales is a problem which plagues many companies. And that’s the crucial point; if there’s any (professional) friction between your sales and marketing teams, the cause is usually purely operational. Or maybe they’re just not communicating, period.

Marketing AI 78

Marketing AI B2B Sales Ideal Customer Profiles Sales Qualified Leads 78

Brandpoint

FEBRUARY 27, 2019

I still remember my orientation from one of my first B2B sales job s. I was essentially now head of marketing and sales for a B2B sales organization and my marketing tech stack consisted of a tele phone. Read more: How Does Content Marketing Drive Sales?].

Ideal Customer Profiles 54

Ideal Customer Profiles B2B Sales Top of Funnel Advertising Agencies 54

Act-On

NOVEMBER 15, 2023

In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. But marketers and sales teams know this isn’t always easy. From this challenge, sales enablement was born. What do you hope to accomplish through sales enablement?

Sales Cycle 231

Sales Cycle Practices Marketing Automation Services Buyer Personas 231

DemandBase

DECEMBER 10, 2018

Whether you’re new to Account-Based Marketing (ABM) or a seasoned practitioner, you know agreement on the target account list between Sales and Marketing is the most fundamental element of Account-Based Marketing. But, that’s only the tip of the iceberg when it comes to creating true alignment between the teams.

Account Based Marketing 40

Account Based Marketing B2B Sales Marketing Strategy Marketing & Strategy 40

Lake One

JUNE 6, 2019

Sales and marketing misalignment can lead to a domino effect of problems such as internal tension, inability to achieve goals, and even revenue loss. How aligned are your sales and marketing teams? Here are 8 must-ask questions to understanding your company’s B2B smarketing state of the state. Lead Status.

B2B Sales 40

B2B Sales Top of Funnel B2B Marketing Sales Qualified Leads 40

Act-On

OCTOBER 11, 2023

Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. Every company has its own history, values, strategies, and quirks that impact how marketing happens on a day-to-day basis. And the hallmark of a good marketing department is simply that it works. This is just a big-picture overview.

Paid Search Agency 180

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 180

Marketing Insider Group

JANUARY 2, 2024

For businesses, understanding the nuances of B2B SEO is essential, as it significantly differs from B2C SEO. The Distinct Focus of B2B SEO B2B SEO operates within a distinct paradigm, primarily due to the nature of the target audience. Content tailored for B2B audiences. Relationship building and lead generation.

SEO 243

SEO B2B Work Management Long Tail Marketing 243

FunnelEnvy

APRIL 15, 2021

You might have heard before that marketing and sales can sometimes experience the business version of a sibling rivalry, but it’s not quite what you think. Within business-to-business (B2B) organizations, marketing’s focus is on generating leads, while sales focuses on getting those leads to close.

B2B Sales 52

B2B Sales Top of Funnel High Quality Lead Optimization 52

Tony Zambito

MAY 10, 2021

B2B Organizations Must Reinvent To Accomplish Buyer-Aligned Strategies Post-Pandemic. In the lexicon of business, especially B2B, words and phrases can take on so many different meanings. For instance, you most likely have heard or read something about the buyer-aligned sales process within the past few years.

Top of Funnel 215

Top of Funnel B2B Sales Buyer Personas Process 215

Act-On

SEPTEMBER 25, 2023

Marketing and sales teams are famously frenemies. Sales and marketing alignment is no small task, but it’s not a mystery. Real or imagined cultural clashes (“Marketers are mired in process and research.” Sales only cares about hitting targets, by any means necessary.”).

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.

Account Based Marketing 246

Account Based Marketing ABM Marketing Analytics Tools Automation 246

Tony Zambito

MAY 2, 2021

Sales Leaders Will Need To Implement A Buyer Persona Driven Sales System To Adapt To New Buyer Behaviors And Preferences. The past year of 2020 into 2021 will be looked at as one of the more transformative years to hit B2B sales in many a decade. Aligning With A New Era Of Buyer Interactions.

Buyer Personas 294

Buyer Personas B2B Sales B2B Interactive Marketing 294

Act-On

APRIL 10, 2024

But not entirely unlike when a colleague sends you a link to a gated ebook, you give your contact info to download it, and then get a phone call from a sales rep the same day. Luckily for marketers, lead scoring exists. For marketing and sales teams, that handoff is a potential minefield. How does lead scoring work?

Lead Ranking 190

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 190

Marketing Insider Group

FEBRUARY 6, 2023

As marketers we know the importance of planning, executing, and measuring the results of campaigns. Skate to where the puck is going, not to where it has been” may be a rather overused quote, but it’s very in true in marketing. We are in the era of digital-first marketing.

B2B Thought Leadership 230

B2B Thought Leadership Lead Ranking B2B Marketing Planning 230

Heinz Marketing

MARCH 15, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing B2B purchases are complex, involving multiple decision-makers, each with specific needs. The key to unlocking value lies in alignment between your sales, marketing, and customer success teams—an alignment that comes from a singular, unifying force: customer understanding.

Top of Funnel 111

Top of Funnel Work Management Verticals Marketing Management 111

LeanData

APRIL 13, 2017

Get sales and marketing teams aligned. But they were asked about the working relationship between sales and marketing at their companies. When asked if they believe those teams are properly aligned to achieve their business goals: 41 percent said not yet. Businesses don’t know how to align.

Enterprise Management 49

Enterprise Management B2B Sales Work Management Marketing Management 49

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

Account Based Marketing 105

Account Based Marketing Spending B2B Marketing ABM 105