markempa

OCTOBER 28, 2005

« Telemarketing is the top lead generation tactic | Main | Dont Depend on Technology To Fill the Sales/Marketing Chasm » Lead Generation Summit Notes In case you missed it. MarketingSherpas posted their B-to-B Lead Generation Summit Notes. MarketingSherpas posted their B-to-B Lead Generation Summit Notes.

Lead Generation 120

Lead Generation Generation B to B Leads 120

markempa

DECEMBER 21, 2006

A new report by MarketingSherpa shows that marketers need to do a better job capturing and communicating their value. According to their research, " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs." So why not begin with that?

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

EMagine B2B Blog

MAY 2, 2013

eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. Today we take a look at some client testimonials on our hosting work with them: Whitney Vitale Marketing Manager, Source Medical.

Work Management 40

Work Management B to B Marketing Management Vendors 40

markempa

JUNE 7, 2005

3: Positioning: How To Test, Validate, And Bring Your Idea To Market They measured their response - used phone qualification - worked closely with their sales team - sent on only sales ready leads - closed the loop on each lead - increased revenue - cut costs - gave remarkable reports.

Marketing Budget 120

Marketing Budget Lead Generation Work Management Lead Management 120

markempa

SEPTEMBER 12, 2007

Last year, I highlighted a report by MarketingSherpa which concludes that marketers need to do a better job capturing and communicating their value. According the MarketingSherpa research , " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs."

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

markempa

APRIL 5, 2007

As a lead generation tactic, podcasting is still in its infancy but its expected to be used by many more b-to-b marketers in 2007. Thats why I’m excited to interview Paul Dunay, Director of Global Field Marketing for BearingPoint. Paul also writes the insightful Buzz Marketing for Technology Blog.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

SEPTEMBER 17, 2005

Last night, I stumbled upon Jeremy Porters notes and observations from DMAs B-to-B Conference session entitled, "Sales and Marketing Integration: How To Make It Happen and Why You Cant Afford Not To." Marketing must take control of nurturing leads. Marketing must take control of nurturing leads.

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads B to B 120

markempa

JULY 16, 2007

Don’t focus exclusively on Web-based leads because typically in a b-to-b environment, a prospect may choose to communicate with your company by telephone or some other channel. This is true offline and online. This is true offline and online. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

markempa

OCTOBER 19, 2006

They posed 10 of the toughest questions B-to-B marketers often ask them about qualifying and scoring leads. from FreshSqueezedMarketing I saw an interesting link to a Marketing Sherpa study on Lead Scoring by Brian Carroll on his B2B Lead Generation Blog. A lead isn’t a lead until it’s been qualified.

Lead Qualification 120

Lead Qualification Lead Scoring Lead Ranking Sales Qualified Leads 120

markempa

APRIL 18, 2005

Be sure to let them know about your favorite Marketing, Advertising, and PR blogs. Last year, the B2B Lead Generation Blog (yours truly) received honorable mention for the "Best b-to-b marketing-topic Blog." " Its sure nice seeing positive input from readers like you. Anyone can nominate.

Lead Generation 120

Lead Generation B2B Marketing Generation B to B 120

markempa

JUNE 28, 2007

Guys writes, “The backbone of traditional marketing has long been the 4Ps: product, pricing, placement and promotion. While these fundamentals still hold true, the Internet has changed marketing and the fundamentals we apply to it. New and innovative online marketing tactics help companies build their brand and generate leads online.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

JUNE 14, 2005

Fellow Revenue Roundtable member, Mike McLaughlins Blog, Guerrilla Consulting won in the "B-to-B marketing blogs" category. Fellow Revenue Roundtable member, Mike McLaughlins Blog, Guerrilla Consulting won in the "B-to-B marketing blogs" category. A big thank you to everyone who voted!

Lead Generation 120

Lead Generation Generation B2B Thought Leadership B to B 120

markempa

MARCH 30, 2005

Sirius Decisions , a leading B-to-B research firm concludes, "While brand isnt dead, we believe it has become a byproduct of reputation, the first of three overall outputs todays b-to-b organizations must systematically produce in order to be successful.

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

markempa

OCTOBER 31, 2006

3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

markempa

MAY 26, 2005

Im listed in the "B-to-B marketing blogs" section. Im listed in the "B-to-B marketing blogs" section. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market If youre time crunched, you can vote for your favorite category.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

AUGUST 14, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation Webinar Metrics B2B Sales Generation 120

markempa

JUNE 27, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Work Management 120

markempa

NOVEMBER 18, 2005

BtoB Online: E-mail testing MarketingSherpa just released their annual report on e-mail marketing. Be sure to read their free executive summary, it contains useful tips for B-to-B lead generation. You can download a free executive summary of the e-mail marketing report (pdf).

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

markempa

AUGUST 16, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

JULY 3, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Thought Leadership Generation 120

Customer Experience Matrix

SEPTEMBER 3, 2009

The position of blogs is ambiguous because most reports lump them in with other social media. Assuming that consumers spend about the same amount of time with both, and that advertising on both is equally effective, online media should get a larger share of ad budgets. Where are marketers moving their budgets?

Spending 120

Spending Media Mobile Advertising Forrester 120

Hubspot

NOVEMBER 16, 2012

Beyond being "the right thing to do," creating a positive customer experience actually drives results. Inbound marketing strategists must have a comprehensive mix of skills including search engine optimization, content strategy, and content mapping against a lead's decision-making process. Lead Nurturing Specialist.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

B2B Digital Marketer

OCTOBER 19, 2020

I’m a tech guy, but I’ve had a love for marketing my entire life, my entire adult life. You know, I had a position in sales early on in my life. So imagine this, you know, imagine you are 24 year old Raza or 23 year old Reza, fresh out of school took this sales position. And the two kind of converged. Okay, great.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52

B2B Digital Marketer

SEPTEMBER 8, 2020

Um, but, but Lee’s focused on B to B, specifically B to B type of marketing and digital marketing and content creation. And that’s where I found myself in a, in a career of a digital market. Or just let me say, you know, digital B to B marketing?

Top of Funnel 52

Top of Funnel Digital Marketing Funnels B to B Content 52

B2B Digital Marketer

OCTOBER 13, 2020

What time should we be doing all this stuff from a marketing perspective? Weren’t in a position of strength, meaning, Hey, I didn’t have, you know, 30 clients to be able to lean upon, to sustain my business and maybe a net growth out of them. What time should we make calls?

Trust Marketing 52

Trust Marketing Sales Management B2B Marketing Planning 52

B2B Digital Marketer

AUGUST 25, 2020

And this one, the one thing I’m finding is the real power of LinkedIn right now, for B to B marketing. And the fact is, is that less than 1% of them really result in anything positive? Jim Rembach ( 24:37 ): A B to B digital marketer to ask himself? It was like, Oh, there’s a connection.

Personalization 52

Personalization Marketing Budget Work Management Enterprise Management 52

B2B Digital Marketer

SEPTEMBER 15, 2020

I’m sure you’ll probably load and are unload a few of those honest, but I want to make sure that we’re really getting an understanding or at least listeners are of your background, your experience and how you fit into B to B digital marketing. So they’re, they’re in the position to get referrals.

Ideal Customer Profiles 52

Ideal Customer Profiles Ad Building B2B Top of Funnel 52

B2B Digital Marketer

AUGUST 17, 2020

So it’s a really unique position it’s fun to be in. And it gives me a different perspective on the work that B2B marketers and B2B salespeople are doing every day, while I’m also participating at, as you said, Jim Rembach ( 05:03 ): Well, and, and so for you, I mean, you’re doing the long tail stuff, right?

B2B Marketing 52

B2B Marketing Work Management Planning B2B 52

B2B Digital Marketer

AUGUST 31, 2020

Um, so B2B companies, so most people don’t know what B to B means, right? We’re not in the position to do that. And so, you know, the long and short of it is that our strategy is what put us in this position. David Ubeda ( 00:38 ): Yeah, man. So that’s business to business, right.

Linkedin 52

Linkedin Marketing & Strategy Ideal Customer Profiles B2B Sales 52

B2B Marketing Zone Posts

AUGUST 3, 2010

Best SEO Link Building Guides, Tips and Tools of 2010 (So Far) - Webbiquity , July 14, 2010 Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. Share this on Bebo.

Ning 40

Ning Paid Content Facebook Sales Management 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

While still a workhorse for b-to-b companies, e-mail marketing is getting increasingly stiff competition for mind share from social networks such as [.]. Online business is a platform of tough competition. So to attain a position in this world of websites, you need to have a well optimized website. That’s a pity.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Use groups as an opportunity to establish your position as a thought leader in your industry. multitude of online social filters were developed over the last 15 years to address our perennial information overload curse. But is also can be used to generate leads for your business. Below are a few tips. decisions makers, 1.3M.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40