Vidyard

MAY 18, 2017

Video ads, again, tend to convert higher than do static images, and can be used effectively in both B-to-C and B-to-B marketing. Give somebody an offer in that video frame and you’ll see a higher conversion rate than having it elsewhere.

Sales Qualified Leads 63

Sales Qualified Leads Lead Scoring Lead Ranking Video Marketing 63

Biznology

MAY 31, 2012

If you miss out on enough extra traffic, you’d need to get a very high conversion rate on those leads for gating to work out to more conversions. If you’ve got all your content behind these gates, take a little bit of it down and watch your conversion rate. If it goes up, then take ‘em all down.

Conversion Rate 80

Conversion Rate B2B Content Sales Qualified Leads 80

MLT Creative

SEPTEMBER 8, 2011

Conversion Rate: The number of qualified new business leads generated on our site for August dropped slightly from the previous two months. Here are some metrics for August: Inbound links: Our new inbound links for August were equal to the previous two months combined. View Billy's Other Blog Posts.

Positioning 40

Positioning Advertising Agencies B2B Marketing ROI 40

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). I focused my research this week on how I can help my customers build out a demand waterfall as defined by the smart people over at SiriusDecisions.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

The ROI Guy

NOVEMBER 29, 2010

According to SiriusDecision buyer studies, the most favored sources of content during the early stages of b-to-b decision-making are: White papers (64.4%); Peer referrals (51.1%); Webinars (48.9%); Trials or demos (42.2%); Analyst reports (37.8%). In later stages of the sales cycle, analyst reports and peer referrals reign supreme.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Bound360

DECEMBER 4, 2017

James Carbary: Welcome back to the B to B Growth Show. Amy Larsen: We’ve certainly heard all the stats about conversation rates and we were trying to drive those up; so that was how we started in that path. LISTEN TO EPISODE. Transcript. We are here today with Amy Larsen. Amy, how you doing today? How are you?

Website Personalization 53

Website Personalization Personalization Marketing Websites Allocation 53

B2B Digital Marketer

MARCH 18, 2021

So if I’m, if I’m looking at, you know, what I am doing right now and what I’ve been doing, I think it’s also important for us to really, you know, if you can get a little bit more specific answer to the question, what should a, B to B digital marketers stop doing? Dr Pelé Raymond (26:38): Hmm.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

B2B Digital Marketer

AUGUST 17, 2020

And so when we start talking about B to B digital marketing, you know, we want to stand out and we want to do something that causes people to, you know, raise their curiosity level, draw them in all of those things that are, that are critically important, but we have to modify what we’ve been doing in order for that to happen.

B2B Marketing 52

B2B Marketing Work Management Planning B2B 52

Webbiquity

JANUARY 3, 2012

” This post details a conversation she had with Craig Rosenberg about B2B website usability, effectiveness and conversion rate optimization. Five Ways B-to-B Marketers Need to Change Their Game by Biznology. Is Youtility the Future of Marketing? by iMedia Connection.

Sales Management 100

Sales Management B2B Sales Top of Funnel B2B Marketing 100

Paul Gillin

JUNE 24, 2010

The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. What is the conversion rate of webcast viewers versus people who download a white paper? Conversion rate. In this chapter, we’ll suggest some approaches. Defining ROI. White paper.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Anything Goes Marketing

MAY 17, 2009

. # sds09 cahidalgo : # sds09 - Tony Jaros - lead nurturing business rules must be established by BOTH marketing and sales in order to be effective. sds09 Sales/Marketing Funnel stharris : # sds09 Most case studies are after purchase.

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

7 Tips For Practical B-to-B Lead Generation (MarketingSherpa on-demand webinar). Relevant and optimized landing pages generate higher conversion rates, meaning you get more leads whenever someone clicks your ads or emails. Raab Guide to Demand Generation Systems (analyst report). blog post).

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

B2B Marketing Zone Posts

DECEMBER 1, 2010

While still a workhorse for b-to-b companies, e-mail marketing is getting increasingly stiff competition for mind share from social networks such as [.]. Conversion Rate (27). Web users spent an average of 4.6 hours a week on social sites in September, compared with 4.4 Is the era of PR over? Social Media (266).

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

OCTOBER 18, 2011

It's gotten 51,000 views, which, for a B-to-B Power Point presentation that's not about a consumer-y kind of topic, that's pretty good by the way. You would think, Oh, marketers that are out there B to B marketers which is our target market are relatively serious people. It works for B-to-B companies.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28