Webbiquity

AUGUST 18, 2020

Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. As noted previously in this list of top webinar tools, what separates compelling must-attend events from ho-hum gatherings is the quality of the content, promotion, presenters, and—increasingly—the underlying technology platform.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Optinmonster

AUGUST 13, 2021

This list will give you features, pricing, and what you can expect when you switch over from ActiveCampaign. ActiveCampaign is a reliable email marketing tool that prides itself as the #1 automation platform for eCommerce. Automate welcome series and set up workflows. Automate emails based on subscriber behavior.

Small Business Marketing 69

Small Business Marketing Pricing Price Features 69

Martech

FEBRUARY 9, 2022

Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Marketing automation is often a solution for companies that are growing rapidly and need to scale their efforts.

Marketing Automation Services 95

Marketing Automation Services Work Management Marketing Management Marketing Automation 95

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Enterprise Management Marketing AI 144

Martech

FEBRUARY 3, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. What marketing automation capabilities are most critical to our business?

Marketing Automation Services 94

Marketing Automation Services Work Management Marketing Management Marketing Automation 94

ConvertKit

JANUARY 10, 2022

Automating your marketing helps you multitask, but it’s understandable if your first impression is that it’ll feel impersonal. Setting up email automation to grow your coaching business is the definition of working smarter and helping people, though. Email automation is a win-win for coaches and clients. Grow your income.

Template 75

Template Automation Business Landing Pages 75

Act-On

APRIL 10, 2024

Rethinking Your Marketing Automation Migration Strategy Proven strategies to reduce risk, accelerate “time-to-live,” and optimize performance. Senior manager visited your pricing page, downloaded a product comparison sheet, and watched a video demo? Score those strong purchase indicators highly and send these white-hot leads to sales.

Lead Ranking 186

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 186

Webbiquity

JULY 12, 2016

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Zoominfo

JUNE 2, 2021

By adding automation to these high-quality results, day-to-day sales and marketing efforts get easier, too. Two of the managers at the manufacturing firm have visited your company’s online pricing page, so WebSights shows this firm’s activity for that page. Buyer Signals Keep Marketers Ahead.

Buy 246

Buy Zoominfo Work Management Marketing Management 246

SendinBlue

APRIL 19, 2021

Successful B2B marketing automation requires thought and preparation but once up and running, can do serious heavy lifting for your sales funnel. Now you might be wondering how exactly one should use marketing automation for B2B. What are the most effective B2B automation techniques and tactics for nurturing leads?

Marketing Automation Services 95

Marketing Automation Services Top of Funnel Marketing Automation B2B Sales 95

Act-On

APRIL 26, 2024

Marketing Automation Migration: Switching Platforms Made Easy Migrating your marketing automation platform doesn’t have to be difficult. Marketing Automation Migration: Switching Platforms Made Easy Migrating your marketing automation platform doesn’t have to be difficult.

Lead Ranking 194

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 194

SendinBlue

MARCH 16, 2021

Whether you’re just starting out or looking to improve on your existing activities, these marketing automation best practices will make sure you get the most from your efforts. And it’s true, automation has the potential to bring significant benefits for your marketing strategy. 7 Best Practices for Marketing Automation Success.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Automation Practices 98

BenchmarkONE

NOVEMBER 14, 2019

Seventy-nine percent of high-performing companies have been using marketing automation for at least three years. Using marketing automation software has numerous benefits for your marketing and sales departments. What Are You Looking to Automate? Fortunately, there’s marketing automation software for each of these tasks.

Marketing Automation Services 66

Marketing Automation Services Marketing Management Paid Search Agency Advertising Agencies 66

Valasys

MARCH 13, 2023

That’s where email marketing automation comes in as a powerful tool to build strong customer relationships and drive organic revenue growth. By utilizing email marketing automation, businesses can create personalized email campaigns triggered at various touchpoints along the customer journey. (The

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Email Marketing Automation 52

Hubspot

FEBRUARY 6, 2020

So you've decided you're ready to take your marketing to the next level by investing in a marketing automation tool — congrats! But as you start your research, you soon discover there are 7,000+ marketing automation solutions available as of 2019. Why Use Marketing Automation for Ecommerce? Increased frequency of purchases.

Marketing Automation Services 96

Marketing Automation Services eCommerce Marketing Automation Automation 96

Adobe Experience Cloud Blog

APRIL 26, 2018

(“*Duplicates”—multiple records for the same person and/or company in CRM/Marketing Automation platforms.) A lot of marketing managers only become aware of the fact that they have a duplicate problem when they exceed the database limit listed in their marketing automation contract. as a hypothetical example.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Cost CRM 134

Oktopost

JUNE 4, 2024

Many lead generation pages are not called “Lead Generation Pages” per se; they can be registration pages, subscription pages, requests for demo or pricing pages, and discounts or sales promotion pages. Consultation/quote landing pages invite visitors to discuss products and pricing with a sales representative.

Landing Pages 62

Landing Pages Lead Generation Paid Content Lead Scoring 62

Customer Experience Matrix

MARCH 7, 2014

I speak with particular authority here, since Ontraport is the marketing automation system of record at Raab Associates – in part because they give me a free account, but mostly because it has the particular mix of email, Web forms, order processing, automation, and WordPress integration that suits my needs and have provided great customer support.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Work Management Marketing Management 120

Customer Experience Matrix

JANUARY 22, 2014

I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones. System pricing starts at $99 per month for up to 1,000 contacts; a system with 15,000 contacts costs $499 per month.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Leadspace

JULY 22, 2019

If another business offers a higher quality of service but at an increased price, you can highlight your low prices. Automate your marketing campaign. If your marketing campaign is your business’s pitfall, consider investing in a marketing automation software. Revolutionize Your Data Use with This Webinar.

Webinar Metrics 48

Webinar Metrics Marketing Automation Services Allocation Analysis 48

Ontraport

APRIL 29, 2020

What is marketing automation software? Marketing automation software is a set of technology tools that enable marketers and business owners to deliver, test, measure and improve personalized communication and experiences to a larger audience than they possibly could do manually. This is where marketing automation shines.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Automation Work Management 98

Golden Spiral

JANUARY 4, 2019

Are webinars on your B2B tech marketing priority list? Webinars were reported as one of the top revenue drivers for B2B marketers, with 75% of sales and marketing professionals agreeing that webinars are one of the best ways to generate high-quality leads (only closely behind trade shows ). Purchase a Webinar Hosting Platform.

Webinar Metrics 54

Webinar Metrics Top of Funnel Marketing Automation Services Advertising Funnels 54

Webbiquity

NOVEMBER 28, 2023

The marketing team may generate leads with an enticing webinar, but if their sales reps aren’t briefed properly, they might approach prospects without context. Now, tailored demos or deep-dive webinars come into play. Pricing structures, after-sales support, or even company reputation become focal.

B2B Sales 188

B2B Sales Webinar Metrics B2B Peer-to-peer 188

Valasys

JULY 1, 2021

The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. The marketers using B2B automation solutions tend to outperform those who don’t.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Lake One

JULY 28, 2020

With marketing automation, you can serve the right content to the right person at the right time – at scale. So, how does marketing automation apply in the real world? Here are some of our top tried and true must-have B2B marketing automation examples. What is B2B Marketing Automation? Automation for Sales Collaboration.

Lead Ranking 52

Lead Ranking Marketing Automation Services Marketing Qualified Leads Marketing Automation 52

Hubspot

JULY 22, 2018

If you don't have any automated email workflows set up, your answer is probably the latter -- which means you're missing out on some major opportunities to nurture and engage your existing contacts. Lead nurturing campaigns aren't the only type of email marketing automation you can use to get more out of your contacts database.

Marketing Automation Services 101

Marketing Automation Services Top of Funnel Lead Ranking Marketing Automation 101

Vidyard

MAY 18, 2018

EMEA Marketing Recommendations #1 – MAP’s Many EMEA marketers are planning to integrate with a MAP (Marketing Automation Platform) in the next 24 months. Why add marketing automation to your stack? aria-describedby="tt">webinar attendance, and form completions. The sum of the points is the lead’s score.

Sales Management 71

Sales Management Marketing Automation Services Marketing Automation Lead Ranking 71

Zoominfo

JUNE 2, 2021

By adding automation to these high-quality results, day-to-day sales and marketing efforts get easier, too. Two of the managers at the manufacturing firm have visited your company’s online pricing page, so WebSights shows this firm’s activity for that page. Real-time buying signals can boost various sales and marketing activities.

Buy 130

Buy Zoominfo Work Management Marketing Management 130

Optinmonster

MAY 15, 2024

Answer Questions What if a visitor is looking at your pricing page or your sales page, but isn’t quite ready to buy yet? Here’s an example from OptinMonster’s pricing page. Once you confirm that you are a non-subscriber, you’ll get the following form to share your question: Want to recreate this on your pricing page?

Conversion 65

Conversion Opt-out Marketing Automation Services Opt-in 65

GreenRope

FEBRUARY 14, 2022

Why Companies Don't Adopt Marketing Automation and How GreenRope Can Help. Many companies need a marketing automation tool, but oftentimes they feel like a CRM/ automation software will be too difficult to adopt. There are many barriers stopping companies from adopting automation platforms. Data Integration.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Paid Search Agency 52

LeadSquared

OCTOBER 19, 2020

In this article, we will discuss the features and benefits of marketing automation. Now, this is where marketing automation comes in. The marketing automation industry is going to yield billions in the coming years. Let us look into the aspects of marketing automation in detail. Email Marketing Automation.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Zoominfo

OCTOBER 13, 2020

Do customers leave when prices go up? And though machine learning and automated systems are great, humans are still needed to fully understand why other (human) customers discontinue purchases, end contracts, and leave back feedback. This model is made of statistical predictions coming from your churn analysis data.

Churn Rate 173

Churn Rate Analysis Act-On Webinar Metrics 173

Zoominfo

MARCH 24, 2021

You hire talented sales and marketing professionals and set them up with state-of-the-art CRM and automation tools. For B2B companies, bad data and data decay weaken CRM and sales and marketing automation tools. That includes web forms (from white paper downloads to webinar registrations), contact list building, and manual entries.

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

The Effective Marketer

FEBRUARY 7, 2011

The report goes a bit further and also tells us that 52% of all registrations occur within 10 days before a scheduled webinar and 15% registering on the day of the webcast. I personally think these numbers are high, but it depends heavily on the webinar platform you’re using. senior management when your results are being questioned.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

Only B2B

APRIL 3, 2024

Engagement with specific content: Clicks on blog posts, webinars, or other content addressing pain points reveal active research. Must Read: How to Collect B2B Intent Data Marketing Automation & Intent Data: A Dynamic Duo By 2030, the global automation market is projected to reach $13.71 billion (Polaris).

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Zoominfo

AUGUST 17, 2021

Regardless of whether you’re using automated chatbots, your sales development reps (SDRs) as live agents, or a combination of both, it’s important to identify who your qualified prospects really are. For example, did visitors recently attend a webinar? Automate post-chat workflows in HubSpot. Ask them how it was.

Hubspot 195

Hubspot Top of Funnel Conversion Sales Qualified Leads 195

LeadSloth

AUGUST 10, 2010

Today Genius.com announced a free version of their Marketing Automation system. Only about a month ago, Loopfuse also started offering a free version of their Marketing Automation system. What does this mean for companies interested in adopting Marketing Automation? How Much Is Free? There is severe competition (30+ vendors).

Marketing Automation Services 100

Marketing Automation Services Loopfuse Marketing Automation LeadGenesys 100