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The Power of Personalization in Database Marketing

Only B2B

Personalized experiences not only grab attention but also foster stronger connections and drive higher engagement and conversion rates. By leveraging customer data, businesses can craft targeted and tailored email campaigns that resonate with recipients on an individual level. Segmentation can lead to impressive results.

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Account Based Marketing Strategies: 7 Tactics to Improve Campaign Performance

DealSignal

When messaging is fine-tuned to the recipient, you’re more likely to see higher KPIs like open rate, click-through rate, and more. But, in order to personalize messaging, you need fresh, accurate data to work with. The obstacle that most marketers and salespeople face is the accuracy of the data in their CRM.

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How To Improve Email Deliverability

DealSignal

Suppose you do not have your email authentication standards in your automation platform set up correctly. BIMI takes advantage of your company’s work of implementing SPF, DKIM and DMARC into your email automation platform. You then risk being blocked from your email account and not landing directly in the inbox.

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How Quickly Should I Suspend or Delete Non-Responsive Leads?

The Point

There are multiple, legitimate reasons to suspend or even delete non-responsive leads from your mailing lists or CRM database: * Non-responsive leads can weigh down engagement rates and create a distorted view of campaign metrics. Even then, success with email programs can often be a long-term proposition.

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Sales and Marketing Alignment: Best Practices to Drive Revenue

DealSignal

Bad email addresses could also contribute to a high email bounce rate, potentially flagging your organization’s domain as spam. When you’re dealing with bad data, it’s easy to point fingers at one another. In truth, data hygiene is a laborious process that shouldn’t be pushed on sales or marketing team members to handle.

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7 Ways Dirty Data is Hurting Your Bottom Line

Zoominfo

These numbers may catch your attention— but statistics alone don’t explain how and why dirty data hurts your bottom line. Without additional context, it’s easy to see why some companies continue to neglect data hygiene. In today’s blog post, we’re digging a bit deeper into the issue of dirty data. Let’s get into it!

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Sales and Marketing Alignment: Best Practices and Tips to Drive Revenue

DealSignal

Bad email addresses could also contribute to a high email bounce rate, potentially flagging your organization’s domain as spam. When you’re dealt with bad data, it’s easy to point fingers at one another. In truth, data hygiene is a laborious process that shouldn’t be pushed on sales or marketing team members to handle.