DealSignal

JULY 5, 2022

How Can Marketing and Sales Teams Improve Email Deliverability? Suppose you do not have your email authentication standards in your automation platform set up correctly. The DKIM authentication process is different from other deliverability measures. It confirms this by providing a digital signature with your DNS records.

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Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. And that doesn’t even get into planning automated nurture programs and assigning lead scores to key intent signals. Email Deliverability: What is it, anyway? But it needs to be. Think about it.

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The Point

DECEMBER 15, 2020

There are multiple, legitimate reasons to suspend or even delete non-responsive leads from your mailing lists or CRM database: * Non-responsive leads can weigh down engagement rates and create a distorted view of campaign metrics. Even then, success with email programs can often be a long-term proposition.

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Zoominfo

FEBRUARY 20, 2019

These numbers may catch your attention— but statistics alone don’t explain how and why dirty data hurts your bottom line. Without additional context, it’s easy to see why some companies continue to neglect data hygiene. In today’s blog post, we’re digging a bit deeper into the issue of dirty data. Let’s get into it!

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Zoominfo

FEBRUARY 6, 2019

Data hygiene. That is, data quality is one of the biggest challenges facing businesses today. Consider these statistics ( source ): 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate. Perhaps you’ve seen these numbers before and are well aware of the problem that is dirty data.

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Zoominfo

APRIL 17, 2018

Why is email hygiene important? A company’s email sender reputation is a key factor in the deliverability of campaigns. Here’s why: A high bounce rate informs ISPs that you may be a spammer—and if your bounce rate gets high enough, it can impact long-term email deliverability. Final Thoughts about Email Hygiene.

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Litmus

DECEMBER 13, 2021

Read on for six ways you can set yourself up for privacy-proofing success (or jump ahead below): Increase collection of zero-party data. Track engagement with metrics other than open rates. Steer away from dependence on opens and geolocation. Increase collection of zero-party data. Double opt-in (DOI).

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