Automation Data Hygiene Open Rate Phishing 
DealSignal
JULY 5, 2022
Suppose you do not have your email authentication standards in your automation platform set up correctly. DMARC is an email validation tool that helps prevent phishing and email spam. BIMI takes advantage of your company’s work of implementing SPF, DKIM and DMARC into your email automation platform. What is DMARC?
Act-On
NOVEMBER 7, 2023
And that doesn’t even get into planning automated nurture programs and assigning lead scores to key intent signals. Click Rate: Number of clicks divided by number of emails delivered. Click-Through Rate (aka Click-to-Open Rate): Number of clicks divided by number of emails opened. And you shouldn’t try.
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