The Effective Marketer

NOVEMBER 6, 2012

You have created all that content, invested in a marketing automation system, and still the leads are not converting. Instead, take a breather, spend some time in another department, and ask for your 8 year old to review the latest customer case study you just published. Who is to blame? Does it use technical terms and acronyms?

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The Effective Marketer

JULY 30, 2012

Not of basic marketing concepts like the 4 P’s , advertising , or branding but their utmost ignorance of modern marketing tactics and tools like webinars, marketing automation, and even CRM software. The video roundtable below from CRMSoftware.tv, What Colleges Should Be Teaching Marketing Majors , is worth watching and reflecting upon.

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The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. United States License. United States License.

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The Effective Marketer

MAY 3, 2011

The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels. The goal is to make use of cross channel marketing strategies to target the customer at the right moment and influence purchase decisions. Like Be the first to like this post.

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The Effective Marketer

MARCH 24, 2011

In their “ CMO Perspectives on B2B Marketing Automation &# this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010. Possibly related posts: (automatically generated) Why Social Media Needs to Die What Type of Marketer Are You? You can follow any responses to this entry through the RSS 2.0

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The Effective Marketer

JUNE 19, 2012

Don’t Automate. When you have a site or service that seems perfectly relevant to your topic, it might be tempting to grab everything that it posts by RSS or another automated tool. Not only is it the right thing to do ethically, but it keeps you from making enemies needlessly. Don’t do it.

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The Effective Marketer

JANUARY 13, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. United States License.

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The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. United States License.

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The Effective Marketer

JULY 29, 2009

An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What’s Your Marketing Approach? United States License.

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The Effective Marketer

FEBRUARY 10, 2011

No one knows your industry and customers better than you. As with all analysis and reports out there, you have to take all of the recommendations with a grain of salt. Test them, see if they work, then be the judge. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

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The Effective Marketer

OCTOBER 14, 2010

The other good thing about going to such a conference for me, is that I get dedicated time to really think through all the topics being discussed, without being interrupted for meetings, phone ringing and people walking in the office. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

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The Effective Marketer

NOVEMBER 30, 2009

How are you changing your customers and your prospects behavior? They call it The Fun Theory (www.thefuntheory.com) and the goal is simple: using fun to change people’s behavior for the better. The videos on their website (embedded below) are some great examples of what they mean. Some food for thought. United States License.

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The Effective Marketer

MAY 29, 2009

Why would you make it difficult for a loyal customer to continue using your product? And better, yet, why would you make it difficult for a customer to start using a more expensive product (the Kindle version was more expensive than the online journal)? additional features, more convenience, better value, etc.) United States License.

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The Effective Marketer

JANUARY 6, 2009

In some cases you may have to do some market research prior to changing the product packaging, or contact your customers as a result of new customer service website login options. The important thing is not to forget that the plan you devise may impact other areas (and require more actions) not originally thought.

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The Effective Marketer

JUNE 13, 2009

Free Marketing Stuff Can Sell As marketers our job is to generate brand awareness, educate our prospective customers on the benefits of our products and get them to purchase. Free marketing that sells Free marketing stuff can definitely help a company improve its brand and get new customers. United States License.

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The Effective Marketer

FEBRUARY 16, 2009

Sure, in some cases people may respond simply because they love your company/brand and that’s great, but you should also strive to get those who are not necessarily loyal customers to respond, otherwise the survey may end up not telling you the whole truth. What will they get out of it? United States License. United States License.

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The Effective Marketer

JANUARY 17, 2009

The business cards that are presented to partners and potential customers are part of marketing branding, the message being delivered about what the company does is tailored and perfected by marketing, the collateral material that is distributed and that sales people use at trade shows and site visits is also marketing, of course.

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The Effective Marketer

APRIL 29, 2009

Technical support : a technical support representative with a customer on the phone where the customer shares control of his desktop and the rep troubleshoots. Online training : an instructor sharing PowerPoint slides, maybe sharing the desktop screen and using arrows, circles, and other annotation tools to illustrate a point.

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The Effective Marketer

JANUARY 13, 2009

If, for example, an activity within your plan is to send out an email blast to selected customers inviting them to attend a webinar, you not only need to ensure you are tracking the results of the email campaign (open rates, click trough rates, bounce rates, etc.) United States License. United States License.

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The Effective Marketer

FEBRUARY 12, 2009

4. Create custom views to find emails quickly: let’s say you want to see all emails in your inbox that were sent by a particular person. If you need to see all emails sent by a particular person and still keep them sorted by date, you should create a custom view. Simply press CTRL+SHIFT+K.

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The Effective Marketer

JULY 12, 2009

Are we losing customers? Are we losing customers? After you stared them for two minutes you are still wondering “What the heck is he trying to say with this chart?”. Here’s five simple rules I use when presenting data on a chart format: 1. What is the summary? As I do my analysis, I think about what all the data means.

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The Effective Marketer

MARCH 22, 2012

Create : Automation expert. The Customer Buying Cycle Framework. And so, there are new roles coming down the pike based on each of the critical tasks mentioned before: Seed : Content strategist. Inbound marketer. Web anthropologist. Nurture : Nurturing specialist. Accelerate : Acceleration specialist.

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The Effective Marketer

APRIL 6, 2009

Is basic marketing (you can only sell if you know what the customer wants), but very few people stop to think about it. Knowing this will give you tremendous advantage, as most people are concerned with making sure they look good (either on their resumes or during the interview) and not with what the company needs. United States License.

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The Effective Marketer

JULY 21, 2009

Some blasphemous professionals on the other hand, caution us to be careful in our efforts, telling us we should really focus on those customers that love our produc t and not use social media targeting everyone. That is, if you can translate all those additional site visits, downloads, and re-tweets into sales. Otherwise it’s just buzz.

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The Effective Marketer

FEBRUARY 16, 2011

Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. You may spot some companies that were not considered to be “marketing automation&# players just a year or so ago.

Marketing Automation Services 100

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The Effective Marketer

APRIL 3, 2012

On-Hold Messages: Ditch the on-hold music and the typical sales pitch for something your customers, prospects, and partners will actually enjoy listening to. Customize the message for each department. Bonus points if you can actually get customers to ask to put them back on hold to finish listening to the message.

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The Effective Marketer

MARCH 9, 2010

The copy is good but lacks some emphasis on important points such as the fact that Aberdeen Group will be presenting and a Senior Cash Control Specialist (a customer, maybe?) will be presenting. If they had bolded some of those names it would have drawn attention to that part of the copy making it easier to read and more compelling.

Marketing Budget Creation 100

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The Effective Marketer

FEBRUARY 19, 2013

What is the profile of your ideal customer? This sounds obvious but for startups it might take them a while until they figure out who exactly is their ideal customer, which can change from the day they set out to actually sell the product until they close their first few deals. Which content pieces were successful in the past and why?

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The Effective Marketer

MARCH 12, 2009

You can also customize yourself the role if the default ones don’t fit. As you click each role, you will see different options below being checked off. For people to be able to view your calendar items they need to have “read items” checked. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

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The Effective Marketer

FEBRUARY 25, 2009

Go to “View” menu, select “Arrange by”, “Current View”, select “Customize Current View”. Now you not only have tasks associated with different action-items (follow up, call, etc.) but you have prioritized them. Make sure that “Group by” is “Categories (ascending)” and in the “Sort by” click and select it to be “Priority (descending)”.

Work Management 100

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The Effective Marketer

JUNE 23, 2011

I was curious to see how marketers of the past have used content marketing strategies to attract and engage customers before the Internet Age. Content Marketing is all the rave, that’s part of what drove me to do some research on the history of content marketing and publish this free eBook, A Brief History of Content Marketing.

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The Effective Marketer

APRIL 10, 2012

The least you want done is to have a way to get that information back to your CRM system so that you can track which prospects or customers interacted with the campaign and registered or downloaded your offer. The image below shows the process flow with the Marketing Automation solution component. Click to Enlarge. No worries.

Email Marketing 100

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The Effective Marketer

OCTOBER 13, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Flip the Funnel Book Review At the San Francisco Marketing Book Club meeting last week we discussed “ Flip the Funnel: How to use existing customers to gain new ones “, by Joseph Jaffe. Buy the book.

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The Effective Marketer

JULY 28, 2015

When a new product or new product release is being announced to the team, pay special attention to how you can translate the technical features in customer value and announce it that way. I sure am guilty of mysquoting it once or twice and I have recently heard a VP say it like it was the new gospel. “67% The Shift In Sales.

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The Effective Marketer

JULY 5, 2009

She not only customized the course the way she thought it should be delivered but was also able to get the group of 20 or so to interact and dictate the pace. The Copywriting Wimp The workshop instructor was Sandra Blum, a renowned copywriter, columnist for Dynamic Graphics magazine , and more recently one of the judges for DMA’s Echo Award.

Copywriting 100

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The Effective Marketer

FEBRUARY 7, 2012

Give them something that makes them feel important and like they are your most valuable customers just because they are on the list. Sometimes reviving a dull relationship is as simple as saying “Thank you”. Offer a special deal to your readers just for being on your list.

Email Marketing 100

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