The Point

MAY 6, 2010

A couple of weeks ago our firm prepared a detailed ROI analysis for a client helping them substantiate to their management the investment in a marketing automation platform. For other companies, the decision of whether or not to take the plunge into marketing automation is less of a slam-dunk.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Automation 100

The Point

DECEMBER 15, 2020

A client asks: How long should a lead be chronically non-responsive before they’re marked as “marketing suspended”? Over time, an accumulation of stale, non-responsive leads can bump you to a higher pricing tier for your CRM or marketing automation license. . What best practices should we put in place?

Lead Scoring 162

Lead Scoring Lead Ranking Marketing Qualified Leads Leads 162

Customer Experience Matrix

JULY 22, 2010

When campaign management systems consolidated in the late 1990's and early 2000's, most were bought by enterprise software companies. This is a natural result of a maturing market, as technology-oriented pioneers are replaced by buyers less likely to research their options in depth. The obvious candidates are CRM vendors.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

SmartBug Media

FEBRUARY 11, 2021

CRM platform implementations and migrations are not as hard as you may think. My fellow SmartBug® Jessica Vionas-Singer wrote an article on why CRM implementations fail , to provide you with a broader picture. This means all your emails should have a footer that includes the following: Your Company name. Account Setup.

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

SalesIntel

APRIL 21, 2021

To ensure that marketers and sales professionals can identify and reach the right leads at the right time, data cleansing and data enrichment are the two most commonly used methods to have accurate contacts for outreach. Data cleansing, also known as data cleaning, ensures that a company’s data is accurate, consistent, and reliable.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Top of Funnel 95

SmartBug Media

JANUARY 20, 2021

For all growing companies and those who want to expand their reach, there will be a time they outgrow their existing software and systems. The scalability and simple, yet powerful, automation functions are a few of the (many) reasons companies choose HubSpot. Marketing Hub: Marketing emails, landing pages , and so forth.

Hubspot 101

Hubspot Enterprise Management Work Management Marketing Management 101

Customer Experience Matrix

SEPTEMBER 8, 2017

I’m currently drafting a paper on use of Customer Data Platforms by B2B SaaS marketers. The topic is more intriguing than it sounds because it raises the dual questions of why CDPs haven’t previously been used much by B2B SaaS companies and what's changed. So B2B marketers didn't need the rich customer profiles that a CDP creates.

Marketing Automation Services 168

Marketing Automation Services Buy Work Management B2B Marketing 168

Martech

JUNE 15, 2023

But here’s where Pega sees the revolution leading us: the continually optimizing enterprise, or, as Pega tags it, the “autonomous enterprise” — the enterprise that uses the full range of AI and automation to teach itself better processes, systems and business logic. “All software companies claim they can do anything.

Enterprise Management 95

Enterprise Management Marketing AI Work Management Marketing Management 95

Valasys

AUGUST 29, 2023

By identifying and engaging key decision-makers within target companies, ABM aims to create meaningful and long-lasting relationships that drive business growth. Traditional account segmentation in B2B marketing typically relies on manual processes and predefined criteria such as industry, company size, and location.

Marketing AI 52

Marketing AI Account Based Marketing Segmentation ABM 52

SalesIntel

JANUARY 24, 2022

Maybe your company has decided on new sales tools for the year to improve sales performance. Sales tools” is a general term used to describe the variety of software solutions companies use to improve their sales. CRM Software. CRM stands for “customer relationship management.” Marketing Automation And ABM.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Top of Funnel 52

The Point

JULY 15, 2010

Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. HS: What would you say is the biggest misconception about Salesforce and the way it’s used in most companies?

Salesforce.com 100

Salesforce.com Marketing Automation Services Budget Programs Work Management 100

The Point

MARCH 18, 2014

Over at marketing automation firm Marketo , CEO Phil Fernandez just wrote a full-throated rant against the evils of unsolicited email and purchased email lists used indiscriminately: “How does anyone think that these are sensible emails to send to the CEO of a fast-growing public company?

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Marketo Demand Generation 100

SmartBug Media

JANUARY 20, 2021

For all growing companies and those who want to expand their reach, there will be a time they outgrow their existing software and systems. The scalability and simple, yet powerful, automation functions are a few of the (many) reasons companies choose HubSpot. Marketing Hub: Marketing emails, landing pages , and so forth.

Hubspot 59

Hubspot Enterprise Management Work Management Marketing Management 59

Customer Experience Matrix

APRIL 10, 2014

Real Time Personalization already exists, obviously, and will remain a separate product that can work with any marketing automation system. This borders on integration of Web display with marketing automation, an extremely important trend. Every major marketing automation vendor has tried to do the same.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Customer Experience Matrix

JUNE 22, 2011

Adobe describes its scope as nothing less than optimizing customer experience and marketing spend across the entire customer journey, from first learning about a company through validation, purchase decision, product use, and commitment. Nor does Adobe manage the underlying customer database, marketing campaigns, or deep analytics.

Enterprise Management 120

Enterprise Management Digital Asset Management Marketing Management Marketing Automation Services 120

The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Based on first-hand impressions, however, it’s not how the vast majority of clients are employing (or even thinking of) marketing automation. It’s all heady stuff.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

The Point

SEPTEMBER 6, 2011

Using satellite technology for internet connectivity has particular appeal for companies with operations in remote, hard-to-reach locations, so it’s no surprise that iDirect’s market is heavily segmented, focused on key sectors such as oil & gas, maritime, and federal/military.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Online Marketing Institute

JULY 31, 2009

Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. Synchronizing prospect and opportunity databases is key.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

The Point

OCTOBER 3, 2012

Even while fewer than 30 percent of contacts on average actually change companies (your numbers may be higher depending on the industries you serve, or even target geographies), one thing is certain: the data you have in your CRM database on an individual customer or prospect is likely to be outdated after a mere 12 months.

InsideView 100

InsideView Zoominfo Content Landing Pages 100

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Leaving the etiquette alone for now, our focus is how marketers need to approach our targets.

Social Media 123

Social Media Work Management Marketing Management Media 123

Biznology

AUGUST 6, 2015

B2B marketing is rarely the leader in advancing data-driven marketing techniques. But it is adept at watching and taking up the new ideas from consumer marketers that apply to business buying, observes David Myron, editorial director at CRM magazine. A sensible balance between data, insight and marketing strategy.

B2B Marketing 80

B2B Marketing B2B Marketing Management Paid Search Agency 80

ClearVoice

MARCH 26, 2021

What is customer relationship management (CRM)? Customer relationship management is the process by which a company handles its interactions with customers and prospects. The term CRM also applies to the technology used for managing customer data and interactions. Common uses of CRM. Managing marketing outreach.

Work Management 52

Work Management Marketing Management CRM Outreach 52

SmartBug Media

JUNE 9, 2021

HubSpot’s custom properties feature allows users to define custom properties or “fields” outside of HubSpot’s default contact properties within their customer relationship management (CRM) platform. Custom properties can be created on contact, company, or deal records and are available across the Sales, Marketing, and Service Hubs.

Hubspot 98

Hubspot CRM Marketing Automation Services Marketing Management 98

Customer Experience Matrix

FEBRUARY 23, 2011

The company also created special editions for ad agencies, which now provide about 40% of its business. I can’t say for sure because there are several companies in the field that I’ve never researched. But it doesn’t really matter, because MarketingPilot is now positioned as an integrated marketing management product.

Resource Management 120

Resource Management Digital Asset Management Enterprise Management Marketing Management 120

SalesIntel

FEBRUARY 28, 2024

5 LinkedIn Sales Navigator enables sales teams to manage and integrate their LI target account lists into their CRM, as well as get notifications of new, relevant matches and activities done by those accounts. Clearbit interacts with your existing IT stack to offer your marketing, sales, and analytics teams consistent, up-to-date data.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

Smarte

MAY 24, 2023

The top sales database providers offer a range of services, from basic lists of contacts to more advanced solutions that include data cleansing, account-based marketing, and lead generation. They must have a vast database of companies and contacts, covering various industries and geographic locations.

Zoominfo 52

Zoominfo Marketing Automation Services Demand Generation Marketing Management 52

Customer Experience Matrix

JULY 28, 2009

Summary: Entiera is a sophisticated consumer marketing automation system, offered as a service and at a lower price than conventional competitors. Entiera Insight is a marketing automation system primarily for companies that sell to consumers. This is unusual among consumer marketing automation vendors.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

SalesIntel

FEBRUARY 14, 2023

5 LinkedIn Sales Navigator enables sales teams to manage and integrate their LI target account lists into their CRM, as well as get notifications of new, relevant matches and activities done by those accounts. Clearbit interacts with your existing IT stack to offer your marketing, sales, and analytics teams consistent, up-to-date data.

Zoominfo 52

Zoominfo B2B Marketing Lead Ranking Ideal Customer Profiles 52

The Point

NOVEMBER 8, 2010

On Focus.com , Holly asks: “Does marketing automation work if I only have a cold list of records? The client sourced the names from their CRM database and outside lists and has taken great pains to verify the contact information. How effective would using this cold list be?&#.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Microsite 100

PureB2B

MAY 30, 2022

Without leads, B2B marketers don’t have prospects. Without prospects, your company has no way to expand its client base. You can get your product in front of more decision makers at more companies and win more accounts as a result. Assessing the market need. However, with the right leads, everything else falls into place.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

Hubspot

SEPTEMBER 6, 2013

Marketing has started to follow a similar trend. Smart content in marketing began with the personalization of email campaigns. Using data from a contact database, marketers could segment their mailing lists based on a recipient''s characteristic. 1) The Marketing Database. 1) The Marketing Database.

Work Management 28

Work Management Marketing Management Marketing Automation Services Content 28

Webbiquity

JANUARY 12, 2021

Here’s the story of Mike Lewis and Michael Weber, and the company they co-founded, Click360. It’s designed to help Click360 users understand, at a very deep level digitally, where people are coming from, what are they doing on the website, and who’s going to buy from the company and who’s not. The Market.

Allocation 230

Allocation Marketing Budget Marketing Attribution Multi-Touch Attribution 230

ViewPoint

JUNE 15, 2018

Many execs are realizing that meeting this goal involves increasing investment in sales and marketing with a renewed focus on gaining market share instead of just stabilizing it. Lowering the cost of driving that revenue means finding new and better ways of getting the sales and marketing work needed done. What’s it take?

Cost 136

Cost Forecasting Work Management Marketing Automation Services 136

DiscoverOrg

NOVEMBER 29, 2016

Safety with Tools: Phone, Email, CRM, Data. The people feel safe because they have the tools required to achieve their goals and the company feels safe because it knows its foundation isn’t full of growing cracks in productivity due to access to resources. In short, they are able to compete in a hectic marketplace.

Lead Ranking 120

Lead Ranking Lead Scoring Trigger Marketing Marketing Prospects 120

Heinz Marketing

FEBRUARY 8, 2021

This week’s show is called “ He Predicted Marketing Automation and ABM. If this is a marketing exercise, you’re neutering its impact from the beginning. I mean, in some ways, I didn’t invent marketing automation, but I certainly helped make it popular. What’s Next?!

Account Based Marketing 94

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 94

The Point

JANUARY 6, 2014

This year, take your reporting up a notch and make a commitment to show the true impact that your programs have on the company’s bottom line. If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

Webbiquity

MAY 29, 2012

the size of the company if you’re within a corporate network, your industry, your office location) but still nothing personally identifiable. Furthermore, the vendor can now tie this behavior to personal information purchased from online database owners and scraped from social media profiles and updates.

Marketing Automation Services 100

Marketing Automation Services Cross-Selling Vendors Copyright 100