SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Act-On

SEPTEMBER 25, 2023

Integrating your CRM and MAP Sales teams live and die by their CRM. And marketing teams depend on a solid marketing automation platform (MAP) to deliver personalized content at scale. A solid CRM – MAP integration requires two-way communication. Use software as a tool to align sales and marketing departments.

Marketing Automation Services 143

Marketing Automation Services Software Top of Funnel Process 143

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

Zoominfo

JANUARY 18, 2021

Customer relationship management, or CRM, as we all know it, is about making sure the customer is at the center of everything you do. In today’s consumer-focused milieu, your CRM should be one of your tech stack’s MVPs. CRM applications can be used for more than just the recording of customer touch points.

CRM 100

CRM Marketing AI Enterprise Management Ideal Customer Profiles 100

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work? The ultimate goal? Closing more sales.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Salesforce Marketing Cloud

OCTOBER 25, 2021

Simply put, you need workflow orchestration right in your CRM (customer relationship management platform). Digital process automation (DPA) takes your business to the next level; it’s the next step in business procession automation and fills the gaps in the road to meeting the digital imperative with a no-code/low-code solution.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Process 98

Kapost

MAY 23, 2016

From conference sessions, to keynote speakers , to lunch and learns, and case studies—not to mention the various Sirius Tracks you can participate in—there’s an abundance of activities happening every hour. This year’s lineup includes a variety of customer case study presentations from top-tier companies.

Case Study 54

Case Study Case Studies Studies Account Based Marketing 54

ClickZ

NOVEMBER 21, 2019

The CRM team wanted to learn more about what their audience wanted to hear. Day after day, Phrasee proved out,” proclaims Lee Washington II, CRM and Loyalty Strategy Manager at JOANN. The post Case study: US craft giant JOANN ushers in a new era with AI-powered copywriting appeared first on ClickZ.

Case Study 65

Case Study Case Studies Copywriting Studies 65

GreenRope

OCTOBER 28, 2021

5 Ways to Improve Your Email Marketing with CRM. In this blog post, we are going to cover 5 ways you can improve your email marketing strategy using CRM. The importance of CRM in Email Marketing. Customer relationship management (CRM) is a commonly used software application that stores and manages important customer data.

CRM 52

CRM Work Management Sales Qualified Leads Marketing Management 52

Customer Experience Matrix

JUNE 17, 2016

Strikedeck is aiming squarely at the same market as customer success leaders Gainsight and Totango but includes more automated execution of recommended actions. This allows for standard treatments to be fully automated. If this sounds like “marketing automation for customer success managers”, that’s not a bad way to think about it.

Automation 120

Automation Marketing Automation Services Lead Ranking Trigger Marketing 120

BOP Design

DECEMBER 2, 2020

To use personalization or automation in B2B sales, that is the quandary, or discussion, or battle depending on the parties involved. Benefits of Automation in the Sales Process. Benefits of Automation in the Sales Process. You can keep a lead engaged with your brand with a timely, automated response via social media.

B2B Sales 74

B2B Sales Top of Funnel Automation Personalization 74

Hubspot

OCTOBER 22, 2020

Any B2C marketer can attest to the total relief that comes right after setting up successful email automation. From text reminders to cart abandonment emails to multi-channel campaigns that span social media and in-app messaging, B2C marketing automation marries the power of personalized messaging and hands-off marketing.

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Work Management Marketing Management 101

ClickDimensions

APRIL 26, 2023

Marketing Automation has played a huge role in the success of many financial services, such as accounting and legal, when nurturing and engaging customers throughout their journey. Want to see Marketing Automation for the financial sector in action? Check out our new financial services software case study here!

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Marketing Automation 52

Martech

FEBRUARY 13, 2024

Case study: Martech alignment in action A leading ecommerce company faced challenges with its fragmented martech stack, which wasn’t aligned with its goal to enhance customer experience and increase sales. Look into omnichannel customer experiences and inventory management integrations. If it worked once, it can work again.

Marketing Automation Services 91

Marketing Automation Services Work Management Lead Scoring Lead Ranking 91

BenchmarkONE

DECEMBER 8, 2021

??When you think of “ marketing automation ,” does it immediately send you into doomsday mode where robots entirely take over all jobs usually done by humans, or are you normal? . Let’s discuss more about the ways you can leverage marketing automation to boost team productivity , increase sales efficiency, and accomplish goals faster. .

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Automation Product 80

Biznology

NOVEMBER 2, 2020

Offer a research report, a guide, a case study—something that will help them address their current challenges. Many of the leading marketing automation tools today, like Marketo and Hubspot, have this functionality embedded. A variety of services have sprung up to automate the company-identification marketing process.

Marketing Automation Services 197

Marketing Automation Services Marketing Websites B2B Paid Search Agency 197

Allocadia

APRIL 3, 2019

Allocadia enabled Learning House to automate many manual processes and connect the dots between investments and returns so it could make more effective decisions on its media spend. And because so much of this is automated, our lean team can scale to support more schools as our company continues to grow,” Erin said.

Cost per Acquisition 59

Cost per Acquisition Case Study Case Studies Acquisitions 59

Zoominfo

JANUARY 5, 2021

You fuel your CRM with powerful deal-making data. And for many companies, Salesforce serves as their CRM and ‘system of record’ for interactions with prospects and customers. And for many companies, Salesforce serves as their CRM and ‘system of record’ for interactions with prospects and customers.

Zoominfo 173

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 173

Marketing Insider Group

JANUARY 18, 2021

By updating teammates on wins, drawbacks, case studies, and new information, marketing and sales teams can remain in alignment. Sales CRM and Marketing Automation Systems Integration. Integrate your marketing automation with your sales CRM, so they function together. Everyone can see updates in real-time.

Top of Funnel 280

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 280

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). Their contact information goes into the CRM, and a salesperson gets the most promising prospects on the phone. This can range from a comment to publish on your website (with their permission) to doing a video review or case study.

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Lake One

JULY 18, 2023

Additionally, HubSpot’s CRM platform helps manufacturers nurture leads and build strong customer relationships, resulting in increased customer loyalty and repeat business. Enhancing Profitability HubSpot’s automation capabilities offer significant benefits for manufacturers.

Hubspot 76

Hubspot Allocation Marketing Management Case Study 76

LeadSquared

NOVEMBER 9, 2020

It is possible through trigger-based or interest-based or activity-based email automation. Email automation , if done well, is as good as one-on-one communication in terms of relevance. Email automation , if done well, is as good as one-on-one communication in terms of relevance. What is email marketing automation ?

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Enterprise Management Email Marketing 52

Martech

DECEMBER 27, 2023

No wonder many companies go for automation. That said, it’s a good time to go over five basic steps to automate routine tasks and which can boost engagement with your leads. Here’s how: Use the “normal” email name Ditch the generic “no-reply” addresses — they scream automation and do little to inspire trust.

Email Marketing 127

Email Marketing Marketing Management Salesforce.com Deliverability 127

Sana Commerce

JUNE 16, 2022

Business process automation is now increasingly the norm for many organizations looking to streamline operations and sustain growth. But what exactly do we refer to when we talk about business process automation, and exactly how can it create organizational impact for B2B companies adopting e-commerce ? HR automation.

Work Management 52

Work Management Process Automation Marketing Automation Services 52

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

ClickZ

JUNE 15, 2020

CRM tools like HubSpot and Salesforce Einstein have AI features like predictive analytics and machine learning built in. DAM platforms enhanced with AI capabilities help to streamline and automate many aspects of managing distributed content such as images, video, and other media.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Golden Spiral

MARCH 21, 2019

Are you ready to dig in to marketing automation? If you’re ready for rubber to meet the road, go deep into these case studies. Get at answers to some of your B2B tech company’s core questions by taking a close look at some of the real-life ways to implement automation. Social Media.

Marketing Automation Services 89

Marketing Automation Services Marketing Automation Automation B2B Marketing 89

GreenRope

JUNE 1, 2020

3 Smart Ways to Empower Your Emails with CRM Data. By setting up your email automations correctly using key email marketing strategies, you can avoid embarrassing brand blunders. WHAT IS CUSTOMER RELATIONSHIP MANAGEMENT (CRM)? HOW CAN DATA FROM YOUR CRM INCREASE THE EFFECTIVENESS OF YOUR EMAILS?

CRM 52

CRM Lead Ranking Marketing Qualified Leads Sales Qualified Leads 52

Zoominfo

JANUARY 5, 2021

You fuel your CRM with powerful deal-making data. With this intel, you can: Identify and target your best prospects Access up-to-date company and contact information Prioritize leads Close more sales And for many companies, Salesforce serves as their CRM and ‘system of record’ for interactions with prospects and customers.

Zoominfo 130

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 130

Martech

DECEMBER 14, 2023

They offer a CRM solution to healthcare institutions and pharmaceutical companies. They use Salesforce as their current CRM, which is good but poses challenges in onboarding new people and requires specific knowledge for customization. You can also add links to relevant case studies, if any. Where do they work?

Sales Cycle 80

Sales Cycle Ideal Customer Profiles B2B Sales Top of Funnel 80

BenchmarkONE

SEPTEMBER 27, 2018

Ready for the one thing no one tells you about marketing automation? Setting it up is not exactly automated! You’re the lucky one who gets to put the brain-power behind amazing automated workflows that educate your audience, shorten your sales cycle, and ensure none of the opportunities you’re driving falls through the cracks.

Marketing Automation Services 57

Marketing Automation Services Marketing Automation Automation Marketing Management 57

Terminus

JANUARY 29, 2020

CRM: Salesforce. With Terminus, their team could easily automate account-based display ads to their target account lists based on behavioral intent signals and opportunity stage, support their direct mail campaigns with AI-powered engagement data, and even discover new accounts to target. Industry: Data Security. Company Profile: SMB.

Account Based Marketing 29

Account Based Marketing Case Study Case Studies ABM 29

ClearVoice

AUGUST 16, 2023

This is where additional resources such as an agency, alongside their expertise and automation can help to personalize your content efforts to each individual. To scale personalized content delivery, agencies rely on tools such as CRM systems, marketing automation platforms, CMSs, and analytics tools.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

Martech

JANUARY 18, 2022

Marketing automation platforms have made decision-making more effective by streamlining tasks that used to take up much of marketers’ time. Automating decisions is not a new focus for marketers and CX leaders,” she said. What’s more, these tools can create the foundation brands need to automate these choices going forward. “Do

Marketing Automation Services 121

Marketing Automation Services Lead Ranking Lead Scoring Marketing Automation 121

Heinz Marketing

SEPTEMBER 1, 2023

This involves creating industry-specific case studies, success stories, and thought leadership content that resonates with your potential customers’ situations. Account Management Portals: These are everywhere now. This ensures that clients know they can access personalized assistance when needed.

Marketing Websites 90

Marketing Websites Marketing Automation Services B2B Thought Leadership Customer Satisfaction 90

ClearVoice

DECEMBER 18, 2023

Sharing relevant data points and case studies. You can invest in Customer Relationship Management (CRM) software to track and score each lead’s interactions accordingly. Factors like sales enablement and CRM work behind the scenes, carving a clear path to winning highly valuable accounts.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95