Being organized with your social media efforts is essential because it can be so time consuming. It’s easy to spend many hours on social media but are you using that time effectively? Here are 8 tools that I use on a regular basis that helped me be more effective and efficient on social media and hopefully it will help you too! Triberr is a community of bloggers who help promote each other’s content by sharing it out on social networks. Bottlenose is a tool for tracking news and trends across social networks. Commun.it Tweet. MORE >>

For years I’ve admired the real-world insights and experienced perspectives of Steve Goldner, perhaps better know as @Social Steve.  head up social media at a performance marketing agency in New York City and I will tell you, everyone is interested in social media! But getting people to buy in and commit to social media takes MUCH more than having a shiny object. It might be easy to get in the door, but you must show relevance to business KPIs (key performance indicators) to get commitment for social media. Do you have a plan?  MORE >>

Social media is the latest stage in this evolution. One was the disparity between the time people spend on online activities (20% to 30% of total media time) and the share of advertising expenditures spent online (10% to 15%). Although some difference may be justified by the differences in media effectiveness, this still suggests to me that ad spending will continue to shift into online media until the spending is roughly proportional. Thus, social media present a major threat to search advertising revenues. social marketing. authority. MORE >>

A technical audience is different from a business one. The challenge in social media is to be able to consider the needs of multiple audiences at once, because even though you may be aiming a tweet, blog post or Facebook update at a particular group, everyone can see it. Here are five audiences to keep in mind when posting any content or engaging in social media interactions. Prospective Customers: the most obvious audience. Interact and engage with them in their preferred social media venue. Think “smart and helpful.&# MORE >>

Social media measurement tools are one of the fast-growing areas of analytics and venture funding. To save you frustration, here are 10 social media metrics every marketer should know. TRAFFIC SOURCES ( GOOGLE ANALYTICS ): It may surprise you but, to me, Google Analytics is the most effective social media measurement tool available. Because, if your social media efforts are effective, people are going to come to your brand’s website. PEOPLE TALKING ABOUT ( FACEBOOK INSIGHTS ): Engagement is a key reason to use social media. MORE >>