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The 50 Best Startup Tools For 2021

Marketing Insider Group

Sumo is a free tool for capturing email addresses and collecting lead information. Content marketing is the best tool startups have for reaching targeted audiences and building brand awareness. Use Modus to onboard and train sales reps with relevant content, presentations, product information, and buyer data. Optimizely.

Startups 363
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8 Ways Ecommerce Content Marketing Influences Conversion Rates

Scoop.it

From curating content to appeal to specific segments of your audience to using it to inspire more purchases, here are the eight ways ecommerce content marketing influences conversion rates. The best way to do this is to produce highly focused content that caters to a small segment of your audience. Let’s dive in.

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Video Accessibility: How to Make Videos Everyone Can Enjoy

Vidyard

There are four key elements to accessible video design and presentation: Captions , transcripts , audio description , and accessible video players. 85% of Facebook videos are watched without sound ( Digiday ). Captions increase video view time by 12% ( Facebook ). How Do You Make Videos Accessible? Video Captions.

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The Simple Guide to Running a Zoom Webinar

Vidyard

Zoom Webinars: These are best for events where a small number of presenters are engaging with a large body of attendees. Your Zoom webinar cost will depend on the number of participants; webinar plan tiers add to the audience size, capping out at 10,000. Q&A and Polls: Want to keep your audience engaged?

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

For more information on customer engagement platforms, see our definitional piece below: Click here to read “What are Customer Engagement Platforms?” 10 Knowledge base Email and social ticketing Ticketing trends Collaborative workflows Data centralization Freshchat 8.7/10

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

For more information on customer engagement platforms, see our definitional piece below: Click here to read “What are Customer Engagement Platforms?” 10 Knowledge base Email and social ticketing Ticketing trends Collaborative workflows Data centralization Freshchat 8.7/10

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

For more information on customer engagement platforms, see our definitional piece below: Click here to read “What are Customer Engagement Platforms?” 10 Knowledge base Email and social ticketing Ticketing trends Collaborative workflows Data centralization Freshchat 8.7/10