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How to Launch a Product Without a Press Release

Brandpoint

Launching a product or service is an exciting time for a marketing department, but there are a lot of moving parts and planning to be done well before launch date — especially when it comes to your content creation and distribution strategy. Product highlights. A webpage about your new product is a must.

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How to price your ebook to maximize sales and profits

ConvertKit

Different places you can sell your ebook. How can the same type of a digital product have such a dramatically different price? Just like pricing any other digital product, the optimal price for your ebook comes from your customers, and how much they value the material you're selling. Jump ahead. Easy, right?

Pricing 127
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How to Create the Best How-To Videos: Tips and Tricks

Vidyard

Watch and Learn Mat King, Vidyard’s Video Production Manager, delves into the essential things you need to know about how to videos: What they are and how to create one that teaches your audience what they want to learn. What’s the Difference Between How-To, Explainer, and Demo Videos? Supportive Screencast Videos 2.5

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The 5 W’s of Your Video Marketing Strategy

SnapApp

Videos are a great medium for communicating and engaging with an audience – and can be enhanced with interactive video. Using interactive video, you can have an actual conversation with your audience by posing questions they can answer in real time. Production. More tips for video production from Wistia.

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Top 5 Inbound Marketing Articles to Start the Week: Google vs. Bing

Hubspot

Author Rand Fishkin's article compiles his research on the different ranking elements of Google and Bing, providing valuable information for people looking to optimize their websites for these specific search engines. Tips for Making a Screencast for Your Startup Author: Audrey Watters of ReadWriteWeb. It engages a broader audience.

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12 Solutions to Ecommerce Sites' Biggest Marketing Challenges

Hubspot

Should I list my products on 3rd party sites (like Google Shopping) in addition to my ecommerce site? These shopping sites are highly visited and your competition likely has their products listed on 3rd party sites. Many shoppers use these sites for comparison shopping and it is important that your products are visible.

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How Turn Studio Transitioned a Side Project into a Thriving Ecommerce Business with Instagram

Buffer

Next up, Kenny Sing, founder or Turn Studio, discusses how to grow an audience on Instagram. . “I It wasn’t until the followers, engagement, and product requests started pouring in that he realized that Turn Studio could actually turn into a viable business. This post is part of our Instagram Marketing Strategy series.