The Point

JULY 18, 2014

In particular, she notes that “… 80% of the companies were primarily focused on themselves, with information on products and features but little in regard to the issues their customers might be facing.”. This type of “let us convince you how great our product is” content is a legacy of old-school, sales-driven marketing.

Forrester 100

Forrester Work Management Content Marketing Demand Generation Agencies 100

The Point

MAY 4, 2015

Written specifically for CSOs, CISOs and other top-level security executives, this compelling white paper looks at today’s emerging threat landscape, and the myriad of security and operational challenges that prevent organizations from protecting vital corporate and customer data. Gain conclusive visibility on file executions. Drive action.

Paper 100

Paper Content Advertising Agencies Conference 100

The Point

MAY 18, 2011

Now that most marketing departments are tasked with also being content publishers, is it too much to ask that marketing content also persuade customers to buy? However, as much as a lack of content can bring programs like demand generation and lead nurturing to a halt, worse yet is content that simply isn’t relevant to the target audience.

Demand Generation Agencies 100

Demand Generation Agencies Conversion Paid Search Agency Deliverability 100

The Point

JUNE 27, 2012

But when lead generation, lead nurturing , customer marketing and social media programs all require a constant feeding of new, compelling content, what do you do when the pace of new programs outstrips your ability to generate that content? For today’s B2B marketer, content is the fuel that feeds the demand generation engine.

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

The Point

AUGUST 23, 2016

Sell the event, not the product. Whatever you do, don’t waste valuable real estate trying to convince the reader how great your product is. Sell the event, not your product or service. they get to personally interact with potential customers) can also be a selling point to the prospective attendee. No-one cares.

Peer-to-peer 60

Peer-to-peer Tips Webinar Metrics Account Based Marketing 60

The Point

JANUARY 12, 2023

AI is already making content creation much faster, making it easier to produce content that is personalized and targeted to a specific profile. Customers and prospects might have a basic concept of what a business does, but rarely is there a clear understanding of why they should work with that business specifically.

Demand Generation Agencies 246

Demand Generation Agencies B2B Account Based Marketing Ideal Customer Profiles 246

The Point

APRIL 23, 2020

Is there an editorial calendar, or is social media simply an adhoc dumping ground for press releases and product announcements? Regardless of the economic climate, business audiences love to benchmark themselves and their organizations against their peers. Host a survey. Set up an email preference center.

Budget Management 263

Budget Management Spending Work Management Marketing Management 263

The Point

MAY 30, 2012

If end users want your product, but their IT department makes the purchase decision, can you leverage that demand to drive IT sales leads? Spear created both text and display ads (see image at right) to run on mobile advertising networks targeting the two largest constituencies of mobile workers, those that use iPhones and Android devices.

Demand Generation Agencies 100

Demand Generation Agencies Work Management Demand Sales Leads 100

The Point

AUGUST 29, 2018

Though each and every one of those deliverables is informed and cross-pollinated by the success (or failure) of work for every other client, I would like to believe that they are just as much a work product customized for a particular client’s objective, target audience, and offer. That assumption is not misplaced.

Demand Generation Agencies 113

Demand Generation Agencies B2B Marketing Paid Search Agency Advertising Agencies 113