Writing on the Web

APRIL 18, 2011

You have to find what works for you in your business, with your target audience. ET , I’m giving an open webinar to share my tips and tools that make online marketing manageable, especially for service professionals, solo entrepreneurs, busy consultants, coaches, etc. Post on Google Buzz. Tweet This!

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Writing on the Web

NOVEMBER 29, 2010

This week in Las Vegas, at Chris Farrell’s and Mike Filsaime’s Affiliatedotcom.com event , many speakers presented “7 Steps&# to better internet marketing. But I think there’s a perception that an audience will listen and remember 7 things from a presentation which is wrong. Post on Google Buzz.

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Writing on the Web

SEPTEMBER 29, 2010

Here’s a summary of the ideas, in case you’re in a hurry: Make sure content is relevant to your audience and helps them with an issue they have right now. Give your audience something that they can’t find anywhere else. Tell the audience a story. Post on Google Buzz. Be entertaining, educational or both.

Content Marketing 100

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Webbiquity

SEPTEMBER 13, 2010

Like owning a pet, writing a blog isn’t rocket science but does require a certain level of care and attention, lest the effort end up among the millions of abandoned, forgotten and neglected blogs littering the online landscape. Here are seven tips for a healthy blog and a happy blogger. Post on Google Buzz.

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Writing on the Web

DECEMBER 15, 2010

If you want to create content that engages readers, you have to know their online habits and interests. Yet how many of us scramble to post on a blog or upload a video to YouTube without taking time to survey our target audience ? What are your online reading habits, blogs, websites, articles, videos, podcasts? Tweet This!

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Writing on the Web

SEPTEMBER 20, 2010

Content marketing isn’t a buzz word because marketing people just like new buzzes. Content marketing is a requirement for anyone doing business because it beats writing advertisements that get ignored. Smart marketers know the rules and never forget them. Know your target audience. Good stuff.

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Writing on the Web

FEBRUARY 26, 2011

Although I’m a long way from being algorithm-savvy and an SEO wizard, you can’t go wrong with these 4 tips. Here’s another tip: If you want to gain mastery in SEO optimized posts for your blog, consider purchasing Scribe SEO Optimizer. Post on Google Buzz. 4 Time-Saving Tips for Social Media Marketing.

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Writing on the Web

JULY 15, 2010

It was being able to speak with a world-wide audience. I predicted the buzz about blogs would die down simply because everyone would be using a blog platform, such as WordPress, to build and manage their websites as well as blogs. I’ll do my best to help you learn a few tips, trends and tactics and have fun along the way.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

OCTOBER 13, 2010

Neuromarketing and science can help improve your content writing so that it has more of an impact on people in your target audience. How will you apply it to your content marketing? Post on Google Buzz. Related posts: Neuromarketing: This is your brain on advertising… Emotional Attention + Memory = Content Marketing.

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Writing on the Web

JULY 27, 2010

At least a few times a week I get an email from a smart professional who struggles with making their web marketing work to get found, get known and get clients. Here’s a typical one… “Okay, Patsi, I’ve been following you for a while now, and your blog writing tips have helped. Please contribute your tips.

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Writing on the Web

SEPTEMBER 7, 2010

(As I’m on vacation for a week, I’ve invited Sydni Craig-Hart to share social networking tips.). The answer depends on your target audience. Remember, your target audience determines where you should be and how you spend your time. The same could be true if your target audience hangs out on Facebook.

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Writing on the Web

DECEMBER 7, 2010

Unless, of course, you’ve got a targeted audience of readers who lack mirror neurons and all signs of empathy. Post on Google Buzz. Emotional Attention + Memory = Content Marketing. Content Marketing Tips: The Brain Runs the Show. Online Persuasion: Creating Desire. Why do I say this?

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Digg Trigger Marketing Buzz Blogger 100

Writing on the Web

MARCH 29, 2011

They try to appeal to everyone, and don’t clarify who their target audience is. But a few basic marketing tips apply if you want yours to be effective. Post on Google Buzz. Half the time, I couldn’t figure out what their “ABC&# was. They try to say too much. I know my vids aren’t perfect.

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Video Marketing Digg Sample Small Business Marketing 100

Writing on the Web

NOVEMBER 4, 2010

But why gain them the ‘hard way’ – and in front of your audience, no less? Calls to action – tips to engage your readers without hype. 30+ tips for better writing – perfection is not the goal, but avoiding public humiliation would be nice, yes? Confidence in creating content relevant to your audience and your goals.

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Writing on the Web

SEPTEMBER 24, 2010

There are two things you must realize about this seemingly obvious and simple question: People who are in your target audience may not realize they have a problem (or how bad it can get). And this is why you really need to know your audience well. Post on Google Buzz. Here are 8 simple writing steps to help you learn about this.

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Writing on the Web

APRIL 13, 2011

You need to become a trusted resource and go-to curator of tips and information that is helpful to people who are interested. Who is your audience? Join us for a discussion on coach marketing, boring newsletters, and new trends so that you get found, get known and get new clients. Post on Google Buzz.

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Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Several readers asked how B2B companies could take advantage of the tips we shared, and I know that some organizations are still wondering if it even makes sense to try to reach a business audience on Facebook Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. That’s what Kinaxis , an Ottawa-based supply-chain software company, did.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

OCTOBER 29, 2010

Really though, it boils down to one thing Truong said during our interview: “How can we mobilize a captivated audience to do something on our behalf?&# Truong believes the future of B2B social media marketing will focus on three key areas: video, mobile and engagement. SOCIAL MEDIA MARKETING MANAGER at M80.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Online Marketing Institute

NOVEMBER 7, 2010

It’s already happened in the consumer world: Sites like Digg (social curation) which have little or no original content have become key resources for information. I think this discipline will be absolutely essential to content marketing in the future because of changes in the media landscape.

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Curation Enterprise Management B2B Marketing Work Management 40

Convince & Convert

MARCH 4, 2010

If you're blogging for community, I'd also pay close attention to the Content, that it's targeting the right communities and audiences for the business. If you're blogging for community, I'd also pay close attention to the Content, that it's targeting the right communities and audiences for the business.

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Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

MARCH 23, 2010

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. I follow many of these other tips in my own ways, and it all centers around one idea: write for the readers.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

SEPTEMBER 21, 2010

What’s Your Relationship with Your Audience? What does your audience know about you today? How Does Your Audience Use Social Media? Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. What’s the Point?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Webbiquity

FEBRUARY 21, 2011

While social media is the flashy show horse of online marketing, email remains the solid workhorse. According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. Email Marketing Tips and Tactics.

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Webbiquity

JANUARY 19, 2011

WPO is about capitalizing on these trends, so learn how to integrate your social media, search, SEM, content marketing and other interactive marketing and PR efforts to optimize your web presence here in some of the best articles and blog posts on (shhh! 4 tips for higher rankings through better links by iMedia Connection.

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Webbiquity

JULY 26, 2010

CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

FEBRUARY 7, 2011

What will be the “next&# big issues in social media marketing? Social Media Tips, Tactics and Techniques. How are marketers really using social media? McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. by iMedia Connection.

Social Media 100

Social Media Paid Content Tactics Tips 100

Convince & Convert

JUNE 15, 2010

Have you added the ability for email recipients to share content on Twitter, Facebook, Digg and elsewhere? Obviously these are based around Facebook, but a lot can be transferred to other platforms (especially the email tip, with Twitter and LinkedIn working this way too). link] Hugh Macken Jay – Terrific tips.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Online Marketing Institute

JANUARY 4, 2011

Give your site a wide enough thesis you can explore content in various categories and pull in a mixed audience. The Future Buzz Facebook page is being used primarily as just another way for readers to get content 8. The more you understand your industry, trending topics and audience, the less you even need the data to be successful.

Tactics 40

Tactics PR Planning Buzz 40

Convince & Convert

SEPTEMBER 21, 2010

We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going I have read many entries across blogs that speak to the audience as if we already know about social media, though many of us are grappling to understand what it really is. going so our COMMUNITY INFLUENCERS ?can

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. That’s what Kinaxis , an Ottawa-based supply-chain software company, did.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

seo.co

DECEMBER 8, 2020

Online Marketing Guide – Table of Contents. Introduction to Online Marketing & SEO. Content Marketing for Online Marketing. + Social Media Marketing. Local SEO for Enhanced Online Marketing. Your Online Marketing “Getting Started” Checklist.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Online Marketing Institute

NOVEMBER 2, 2010

Really though, it boils down to one thing Truong said during our interview: “How can we mobilize a captivated audience to do something on our behalf?&# Truong believes the future of B2B social media marketing will focus on three key areas: video, mobile and engagement. million followers). B2B prospects are people, too.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Webbiquity

AUGUST 16, 2010

Social Media Marketing Tips, Tactics and Guides. Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. 30 Tips: The Productivity Guide of Social Media by WebStudio 13.

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Social Media Budget Programs Social Marketing Tools 100

Webbiquity

FEBRUARY 14, 2011

As we rely more on all of our employees (not just marketing and PR) to represent our company through social media, how do we train and motivate them to do so effectively? 15 Inspirational Quotes About B2B Marketing by Modern B2B Blogs. .&# 15 Tips to Stop Random Acts of Social Media and Build a Business Platform by FruitZoom.

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Work Management Marketing Management Marketing Automation Services Lead Ranking 100

Webbiquity

AUGUST 26, 2010

Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics. 4 Tips for B2B Marketing on Facebook by Mashable.

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