attitudes about 
Martech
MAY 26, 2023
“It’s important to think about the idea that there’s more happening with inflation than just economic impact and consumer spending. We’re not where we were a year ago — but lots of consumer attitudes and behaviors are still ripple effects out of that initial inflationary moment.” “How does it feel?
Marketing Insider Group
DECEMBER 30, 2019
Being a CMO is an increasingly challenging job. The role of the CMO has also had to change to keep up with the broadening definition of marketing. Today’s CMOs are marketers, of course. A key responsibility of the CMO is to bring different teams with different priorities together to work towards a common goal.
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Adobe Experience Cloud Blog
JANUARY 7, 2019
But with so many opinions from across the business about what marketing activities are the best, it’s hard to keep focused. Here’s what marketing leaders find most challenging about marketing with impact: Attribution. Here’s what marketing leaders find most challenging about marketing with impact: Attribution.
LEADership
SEPTEMBER 22, 2015
Well, now I am a CMO, so that dream obviously didn’t work out”. As the CMO of a successful B2B marketing company, he absolutely rocks his role. That’s what a rock star leader does—puts aside personal preference, prejudice and opinion to lead the way, rally forces and make things happen for the greater good of the organization.
Martech Advisor
JANUARY 15, 2020
However, their stories prove that by ignoring consumers blindspots are created and competitors succeed, writes, Leela Srinivasan SurveyMonkey CMO. Let’s explore how Ford’s notorious attitude toward customer feedback played out for his company. By the time you get it built, they'll want something new.”
ClearVoice
APRIL 23, 2020
When we write about people, and the human emotions, empathy and insight they possess, we can quickly make even the most mundane (or complex) product relatable among target audience members. How can writing about people enhance your content? When do writers write about people? People who offer an opinion. ” — Dr. .
NuSpark Consulting
JULY 28, 2015
What is it about the term “Social Selling” that gets people riled up? If you listen to enough conversations on LinkedIn surrounding sales, you’ll get lots of differing opinions. Get in front of as many people as possible and start generating leads—enough to give the CMO some figures to justify using this channel.
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