Outgrow

NOVEMBER 30, 2022

How to Develop and Launch a Successful Video Marketing Strategy. Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don’t take our word for it— 69% of businesses increased their video marketing budget. . What Is Video Marketing?

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Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 138

ClearVoice

JANUARY 25, 2022

Stop us if you have heard this one before: “We want you to make a viral video.” ” [Cringe] Executives often direct marketers to create social media videos that will go “viral” or will make a huge impact in one fell swoop. Get 10 tips for creating more engaging videos.

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Social Media Video Marketing Media Tips 104

The Effective Marketer

APRIL 16, 2012

Looking for a recipe to get your new video to go viral? In a recent Harvard Business Review article “ The New Science of Viral Ads” , assistant professor Thales Teixeira from HBS outlines the ingredients you will need: 1. Example is the “Happiness Factory” video for Coca-Cola. The Videos.

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Viral Marketing Ads Eye-Tracking Video Marketing 100

Sprout Social

JANUARY 6, 2021

If there’s one thing staying at home has revealed to us it’s that we watch a ton of video content. YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 Build brand awareness and put a stake in the ground with video content.

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Social Media Video Marketing Social Marketing Top of Funnel 129

Stevens & Tate

MAY 9, 2023

And while many wait a few weeks before the Super Bowl to begin working on their video campaign idea, it’s best to prepare early enough. To create the best video campaigns for the next Super Bowl, you’ll need to review and learn from previous events. Here are a few tips to keep in mind: Ensure your video is relevant to the event.

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Creativity Video Marketing Campaigns Advertising Agencies 64

Stevens & Tate

AUGUST 11, 2019

When it comes to creating content, going viral is the ultimate goal. Unfortunately, there’s no blueprint for viral video marketing. Although there’s no perfect formula for viral video marketing, there are certain things that you learn from successful viral videos from the past.

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Viral Marketing Video Marketing Examples High Quality Lead 50

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics. Blood-sucking villains.

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Social Media Statistics Video Marketing Social Marketing 140

The Lead Agency

JUNE 7, 2018

Since the rise of social media, the concept of ‘going viral’ has captured the imaginations of digital marketers across the globe. In the following article we will look to current research on viral content and look at what it really takes to make an impression in a digital world. What Do We Mean By ‘Going Viral’?

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Viral Marketing Peer-to-peer Broadcasting Word of Mouth 48

The Lead Agency

APRIL 14, 2024

Repurpose your podcast content If you have any content-generating efforts (podcasts, videos, user-generated content initiatives) and you are using them only for one purpose, change that immediately. Slice up audio and/or video sections and turn them into short-form videos. Video content basically dominates B2C marketing forms.

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Work Management Paid Content B2B Marketing Trends 62

Sprout Social

MARCH 8, 2023

There’s a new pressure on social media teams to not only make more videos, but to also star in them. In this article, we’re going to dive into how you can get others involved in social video, and why it matters. But first: Why you should get others involved in social video Content formats are ever-changing.

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Video Marketing Content Thought Leadership Social Media 88

Marketing Insider Group

APRIL 11, 2023

Whether it’s your latest blog post or a viral TikTok, your company’s content creation is essential to engaging your audience. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Watch the short video on email marketing below. Personalization. Content Creation. Customer Loyalty.

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Contently

NOVEMBER 29, 2021

“How I Became a Millionaire”—or HIBM—promised to reveal the tips and tricks that had earned McBroom—as well as his wife Catherine Paiz and their three children—19 million subscribers from 621 videos in five years. Several articles, like the link above, and YouTube videos accused McBroom of running a scam. And it can be.

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Social Media Media Viral Marketing Class 211

Sprout Social

OCTOBER 10, 2023

In this article, we’ll cite more data from our Q3 2023 Pulse Survey as we explore campaign types. These product collaborations might include event activations, unboxing videos, reviews and pre-release content to help create hype and excitement around the launch.

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Examples Campaigns Advertising Agencies Burn Rate 121

Spiralytics

MAY 30, 2024

Social media platforms can be categorized into social networking sites, instant messaging platforms, image-based platforms, video-sharing platforms, and forums. Video sharing and streaming platforms Video sharing and streaming platforms like Youtube and TikTok allow users to watch, upload, and share videos on the internet.

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Marketing Insider Group

NOVEMBER 12, 2014

And while none of my posts “went viral,” I am engaging with thousands of new readers each month on that platform as well. So In the spirit of learning from the best, here are the 15 best LinkedIn Pulse articles on Marketing. The 15 Best LinkedIn Pulse Articles On Marketing.

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Marketing Insider Group

JUNE 12, 2023

This action might be as simple as the person rereading the item or clicking on a link in the call to action.) A tweet or short video can go viral and serve as a piece of remarkable content. Organize your articles well and keep the information brief and digestible for readability.

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Content Act-On Viral Marketing Fulfillment 214

Stevens & Tate

NOVEMBER 30, 2023

Find these articles interesting? The way that a person interacts with their phone is much different than how they interact with TV, magazine ads, or their computer. This article will explore key website updates that senior living communities should consider. The smartphone drastically changed consumer behavior in marketing.

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Vidyard

DECEMBER 17, 2019

Ever type “how to <fill in the blank>” into Google and noticed the number of video tutorials that appear on the results page? There’s a how to video for everything! Those videos are more than just search engine window dressing. Businesses are leveraging how-to videos to grow their brand and earn more customers.

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Video Marketing Screencast Work Management Tips 127

Sprout Social

JULY 12, 2019

The situation is clear: you must create engaging video content on social media. It’s already hard to churn out videos, but it’s a lot harder to make sure your content resonates for the right reasons – you want to get customers excited about your brand. This video exemplifies a minimalistic approach: it’s just not complicated at all.

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Social Media Video Marketing Media Viral Marketing 102

Sprout Social

OCTOBER 16, 2023

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. American Association of Retired Persons (AARP) The American Association of Retired Persons (AARP) isn’t just focusing on consumers in their golden years.

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Brand Identity Branding Marketing AI Social Media 109

seo.co

NOVEMBER 28, 2022

Podcasts are a series of audio or video episodes that are free to create and syndicate throughout the web. Unlike journal articles, which can be used once to great effect, podcasts need to be rolled out regularly before they start generating results. First-Party Source Research & Journalistic Articles. Online Interviews.

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Advertising Mediums SEO Top of Funnel Peer-to-peer 98

Mailmunch

APRIL 27, 2021

What is Video Advertising? . Video advertising is the displaying of promotional content either inside online video content or as standalone ads. Video ads placed inside online video content can be displayed before, during, or after a video stream, known as pre-roll, mid-roll, and post-roll. .

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Paid Content Advertisements Advertising Video Marketing 55

ClearVoice

DECEMBER 27, 2019

As co-founder of Viral Ideas Marketing , David Feinman predicts, 80 percent of the world’s traffic will stem through video. Much like written content, video and animation take a variety of forms, allowing various vehicles to tell a story, sell a product or build an audience. To build trust.

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Video Marketing Allocation Customer Satisfaction Budget Programs 84

Metadata

SEPTEMBER 21, 2018

By 2019, 80 percent of internet traffic will involve video. In addition, video can help customers move through the sales pipeline. It’s not necessary to make a viral video to make video marketing effective. 73 percent of B2B companies report a positive ROI on video marketing.

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B2B Marketing Video Marketing B2B Viral Marketing 65

Sprout Social

FEBRUARY 15, 2023

With the importance and popularity of video only growing on social media, developing a YouTube marketing strategy is worth your while–and then some. This also limits any security issues tied to your personal account. A featured video plays for your subscribers, but only for those who haven’t seen it yet. But it’s tried and true.

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Youtube Advertising Channels Branding Brand Identity 83

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. Avoid creating overly formal and scripted videos.

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Effectiveness Business Advertising Agencies Viral Marketing 127

Marketing Insider Group

MARCH 29, 2023

In this article, I’ll cover five real marketing lessons we can learn from the likes of White Lotus, Outer Banks, and other current TV favorites. Before judging any person, he tried to see things from their perspective. The ad highlighted Patagonia’s authentic commitment to sustainability — and went viral, to boot.

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Storytelling Brand Identity Branding Paid Search Agency 211

Buffer

JANUARY 23, 2023

She attests much of her early growth to social media as her marble iPhone and Macbook cases went viral on Pinterest, Tumblr, and Instagram. And then, some videos have like 1,000s of views, and we didn't realize it.” and has grown her personal Instagram to over 120,000 followers.

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Small Business Marketing Social Media Media Marketing & Strategy 123

Buffer

APRIL 13, 2023

This includes creating written content, graphics, and videos ranging from several seconds to several minutes. You can’t be expected to create professional videos, post content, head a team of other social media managers, go viral and keep your sanity. Own the social media content calendar and planning process.

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Social Media Peer-to-peer Media Ad Building 96

Sprout Social

MARCH 21, 2024

In this article, we’ll share more about how TikTok is growing in the UK, how to identify the right influencers for your campaigns and provide suggestions on real UK TikTok influencers you could work with on your next campaign. For example, this video from creator @angelinina.pj Ayamé Ponder With over 3.2 million TikTok followers.

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Brand Identity Branding Advertising Agencies Work Management 95

Contently

NOVEMBER 3, 2021

As a content marketer, what’s my responsibility to double-check that information cited in a third-party article is accurate? For every original source, note the person’s name, email, and phone number in case the editor or fact-checker wants to contact them directly. But after that, it gets more nuanced.

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Content Marketing Content Case Studies Viral Marketing 216

Martech Advisor

MARCH 6, 2020

Zoe Dowling, SVP Research, FocusVision in this article talks about how short-form video platforms permeate the mainstream, and why marketers need to adjust their strategies. Video consumption habits among consumers have undergone a radical and permanent shift. Learn More: YouTube Hashtags: The Secret to Video Marketing Success.

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Video Marketing Mobile Advertising Emarketing Youtube 71

Hubspot

JUNE 17, 2014

All brands long to go viral, but for most brands, going about creating viral content is a mystery. There is no secret recipe for the perfect viral video, and yet there are videos that receive millions of views every year. Unfortunately, virality is more of an art than a science. The Science of Virality.

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Viral Marketing Video Marketing Word of Mouth Budget Programs 28

Content Standard

JULY 29, 2016

“Virality isn’t luck. What makes a story go viral? With 76 percent of B2B marketers saying they will produce more content in 2016, people are eager to understand the psychology behind the emotions that make stories go viral. So what exactly is the reason this video went viral? It’s not magic.

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Viral Marketing Content Case Studies Customer Surveys 40

Oktopost

SEPTEMBER 13, 2022

Don’t be afraid to show some personality and let your audience get to know you and your brand more personal. They use LinkedIn to share company news, recent discussions, and informative articles. Twitter is a fast-paced social media platform that’s perfect for sharing news, articles, and other timely content.

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Social Media Work Management Marketing Management Service 84

Sprout Social

OCTOBER 17, 2022

In this article, we’ll define what surprise and delight means, along with some ideas to get you inspired. This approach can foster brand awareness and affinity because it creates memorable moments with customers, especially if the brand personalizes the gift or experience. Send a care package of personalized goodies.

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Brand Identity Branding Viral Marketing Ideal Customer Profiles 93

Optinmonster

FEBRUARY 21, 2024

Write Pillar Articles In our writing, we focus on writing one pillar article that covers everything, rather than writing a bunch of different blog posts all related to the same topic. Pillar articles are the highest quality posts that drive the majority of our traffic.) Google likes articles that are fresh and new.

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