Single Grain

DECEMBER 5, 2023

In the past year, the term “AI” has become more ubiquitous than we’ve ever seen in the past, especially in the marketing world. It’s so prevalent in everyday language that something like “AI marketing strategy” can feel generic without some sort of qualifier, given the different types of AI technology that now exist.

Marketing AI 52

Marketing AI Marketing Strategy Marketing & Strategy Work Management 52

LeadsRX

MARCH 12, 2021

Out of all the metrics, digital marketers pay the most attention to their return on investment (ROI). Better yet, a key measurement is return on ad spend (ROAS). This is why it’s crucial to incorporate attribution modeling when calculating your actual marketing ROI, or ROAS.

Marketing Attribution 98

Marketing Attribution Multi-Touch Attribution Multi-Channel ROAS 98

Marketing Insider Group

MARCH 28, 2024

If you’re a fan of marketing blogs, it’s likely that you’ve come across the term “ growth hacking ” – the idea that centering your marketing strategy around growth is the most direct route to success. By focusing on growth, the development of testing, campaigns and marketing material holds more value.

eCommerce 202

eCommerce Tactics Budget Programs Work Management 202

Single Grain

NOVEMBER 27, 2023

Local marketing presents opportunities for small businesses, but it’s essential to know the right tactics that will increase conversions while improving your ROI. This article explores local landing pages, focusing on Local Services Ads (LSAs), local SEO tactics, and potential expansion into international markets like Europe.

Landing Pages 52

Landing Pages Work Management SEO Paid Search Agency 52

ConvertKit

FEBRUARY 3, 2021

” David Perell uses Twitter threads to share ideas, promote articles and attract newsletter subscribers. Perell says that a general rule of thumb is to think about your Return on Attention (ROA). ROA for creators is what ROI is for investors. Image via David Perell.

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ROAS Newsletter Opt-out Opt-in 113

Single Grain

MAY 29, 2023

International PPC marketing is one of the best ways to connect with global audiences. Optimized and ROI-friendly pay-per-click ads help drive targeted traffic, increase brand visibility and boost conversions across multiple countries and languages. It provides insights into the ROI and allows for continuous optimization.

Paid Content 52

Paid Content PPC Paid Search Agency Budget Programs 52

Single Grain

MAY 18, 2023

In this article, you will learn about the Ads / AdWords account audit checklist, including the value that it will provide to your business. You will also have access to a free template checklist that you can use for your pay-per-click audit to improve your overall ad rank on the Google search network!

Paid Search Agency 52

Paid Search Agency Template Cost Per Click Ads 52

Single Grain

APRIL 27, 2023

Pay-per-click advertising has become a vital component of e-commerce marketing, enabling businesses to drive targeted traffic and increase sales. In this article, I will provide a PPC audit checklist for running an effective PPC campaign. A PPC audit aims to identify improvement areas, optimize campaigns and increase ROI.

PPC 52

PPC eCommerce Lead Ranking Lead Scoring 52

Single Grain

JULY 27, 2021

In 2019, Samer Biladi , the creative director of SkeletonHD , was struggling to see an impactful ROI from his Facebook ads. In this article, we'll go over the exact trends he took note of, how he took action, and how you can execute a similar strategy. billion monthly active users, and in the first quarter of 2021 alone, had about 1.88

Cost Per Thousand 52

Cost Per Thousand eCommerce Facebook Paid Search Agency 52

Single Grain

SEPTEMBER 29, 2020

When it comes to getting eyes on your website’s landing pages, few marketing channels offer results as fast and at such a reasonable initial investment. Sure, content marketing is super scalable, and direct email marketing may offer fantastic returns. Book My Free E-Commerce Marketing Consultation .

Landing Pages 98

Landing Pages Paid Search Agency Ads Sample 98

Convert

NOVEMBER 8, 2022

No, not as many marketers are crazy about it as they once were. For one: “ More money in (to ads) = More money in purchases x ROAS ” no longer holds true. ROAS is Deceptive, All Hail QoA. You can’t trust platform-specific ROAS anymore, thanks to privacy changes. “PPC is dead.”. PPC is dying.”. That’s a bit of a stretch.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Single Grain

FEBRUARY 24, 2023

‘re alLooking to boost your B2B marketing game in 2023? That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), Generating high-quality leads is crucial, but can be a real challenge. Why Choose Single Grain?

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 59

Single Grain

MAY 4, 2023

In this article, I will explore what an advertising agency case study is, why it is important, and how you can create one that effectively communicates your agency’s value and expertise. What Is a Marketing Agency Case Study? Use it as a marketing tool to illustrate your agency’s expertise and attract new clients.

Advertising Agencies 52

Advertising Agencies Case Study Case Studies Paid Search Agency 52

Single Grain

AUGUST 25, 2020

Facebook is the most effective marketing channel — according to 67% of social advertisers. As a result, your ROI will be higher. The Types of Videos to Use at Each Stage of the Marketing Funnel. This will ensure that your ads reach more people and you generate a higher ROAS. 480% more clicks. 270% more leads.

Paid Search Agency 145

Paid Search Agency Facebook Budget Programs Ads 145

Brandpoint

JUNE 24, 2021

If you spent $1000 in a year on marketing efforts and acquired 500 customers, the CAC is $2. It will also help you plan and budget your marketing costs. CMI: Content Marketing Institute. ” CMI also puts on the annual Content Marketing World event, the largest of its kind. CMO: Chief Marketing Officer.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Single Grain

FEBRUARY 22, 2024

But it’s not just about being present on these platforms, it’s about optimizing your ecommerce marketing strategy to get the edge over the competition. If you want to build an ecommerce empire, your ecommerce marketing strategy is going to be the cornerstone of that growth.

eCommerce 52

eCommerce Paid Content Tactics Tips 52

QuanticMind

JUNE 6, 2019

Pay-per-click (PPC), search engine marketing (SEM), paid search, search advertising, Google Ads, etc… it’s the marketing channel that has the biggest opportunity to truly optimize, and do so based on hard statistics. You and your business are likely using Google Ads (et al) in a very sophisticated way. Bold claim?

Paid Search Agency 40

Paid Search Agency Optimization Work Management SEM 40

Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. UPDATED FOR 2020! Every business is threatened.”.

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Marketing AI Paid Content Trends Enterprise Management 145