markempa

JUNE 14, 2006

Do you have your web site’s good content under lock and key? Research shows shows that if you require registration on your website to download content such as articles, white papers, studies or other "free" resources, you could be losing 75%-85% of your potential leads! They are coming to your site for information.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

Ontraport

APRIL 14, 2021

The Exposure sub-stage is geared towards people who have never heard of your brand before, and it’s all about using organic traffic from social media and article mentions, media placements and backlinks to create brand awareness. The idea of gaining customers sounds pretty straightforward. Here’s a quick overview of each: Exposure.

Paid Content 72

Paid Content Brand Identity Branding Lead Scoring 72

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Having clear language on blogs and websites puts the public on notice about your position vis a vis copyright. All that stuff? We all know how much “lifting&# goes on in the Internet.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Biznology

OCTOBER 2, 2012

Related articles. And that’s your fault, man — own up! And that’s your fault, man — own up! Let me give you a personal example. When I started in digital, what I did was called new media marketing. Then it became social media marketing, then blogger outreach, then digital PR and digital marketing.

Keywords 80

Keywords Paid Content Adwords Ideal Customer Profiles 80

Biznology

OCTOBER 11, 2016

Well, earned media refers to publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising — in other words, influencer marketing and micro-influencer marketing are both forms of advertising, neither of which are marketing, publicity, or public relations.

Long Tail Marketing 80

Long Tail Marketing Advertising Agencies Youtube Paid Search Agency 80

Biznology

MARCH 6, 2012

When I wrote for the AdAge Digital Next blog , they used to publish my articles first and then do any detailed editing after it was already live. Once you recognize some of these reasons within yourself, you can break out of writer’s block and let the world know what you have to say. Who told you that? It never needs to be perfect.

Social Media 80

Social Media Media Lock-In Work Management 80

Golden Spiral

DECEMBER 13, 2018

Read through this article to help you evaluate your brand. We introduced Chantal LeBoulch, our Vice President of Accounts, who has a career of public relations wins for B2B tech, SaaS, FinTech, and other companies. In that spirit, here are the top eight most read Golden Spiral blog posts of 2018. Calls to action are important.

B2B Thought Leadership 48

B2B Thought Leadership PR Statistics Lock-In 48

The Effective Marketer

MARCH 12, 2009

Make your calendar available to your direct reports and your peers : companies differ on their network policies and who has access to what, so you may not need to do this but just in case your company locks down access to other people’s calendar you should proactively let your direct reports (those who work for you) and your peers see your schedule.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

ClearVoice

MARCH 8, 2019

Rachel Sobel didn’t start in journalism, but rather on what’s often considered the darker side of content: public relations. Every time I chose a topic to focus on there would be a whole new slew of people contacting me telling me it was so honest and relatable,” she continues. “I Locke Hughes: “Network.”.

Advertorials 110

Advertorials Paid Search Agency Lock-In Burn Rate 110

WebMarketCentral

APRIL 15, 2008

A "What You See is What You Get" (WYSIWYG) editor, even technical novices can customize the site, upload articles and widgets, etc. If you don't want the public to edit the pages on your Wetpaint site, as administrator you can lock each one. With so many sites to choose from, however, one can easily become overwhelmed.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

Hubspot

SEPTEMBER 27, 2018

If you’re anything like me, you’re probably scanning your brain trying to recall information from an article you read about smart homes two or three years ago … and your arm is probably getting tired. So we have a general idea of what IoT devices are — you’re currently using one to read this article. I'd lower mine, too. IoT Devices.

Work Management 76

Work Management Marketing Management Amazon Internet Marketing 76

Convince & Convert

JUNE 11, 2010

We’ve worked on this a lot, and since the book is about 1/3 written (here’s a picture of Amber when all the ideas for the outline have been wrung out of her), we need to lock it down soon. Turns out, I’m totally non-musical, so that guitar thing is going to be tough. Your first assignment is to help us settle on a title.

Webinar Metrics 125

Webinar Metrics Paid Search Agency Social Media PR 125

Biznology

AUGUST 20, 2013

Online marketplaces that have historically been very profitable in the past have dropped off a cliff for many companies, be it direct sales eCommerce or public relations campaigns. People are freaking out about the new Google Search. Everyone wants to know both why this has happened and how to make it right. Google Search is people!

Paid Content 80

Paid Content Google Digg De-duplication 80

Hubspot

APRIL 26, 2010

When referring to examples like the Pampers diaper fail or the classic Kryptonite Lock crisis , we're all trying to steer clear of the same thing: bad use of social media. Review your past articles to help you get a sense of what you've been blogging about recently and the format in which you're doing it.

Social Media 28

Social Media Inbound Marketing Social Marketing Viral Marketing 28

Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). MySpace used to be Janet, and now it’s LaToya – at best. Coincidental timing too, as Yahoo ! gave up their search engine duties in U.S. and Canada to Microsoft’s Bing last week.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Convince & Convert

AUGUST 3, 2010

If the standard unit of publication becomes something other than the page, but rather smaller social objects like status updates and photos being published and ranked in real-time, Google’s role in that equation is diminished. Do You “Like&# Me in Attack Mode? Facebook is waging a three-pronged war on websites.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

If the standard unit of publication becomes something other than the page, but rather smaller social objects like status updates and photos being published and ranked in real-time, Google’s role in that equation is diminished. Do You “Like&# Me in Attack Mode? Facebook is waging a three-pronged war on websites.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

AUGUST 31, 2010

The increasing prevalence of social media is creating a lock step increase in uni-directional social media chest thumping. August 31st, 2010 |Written By: Jay Baer | View Comments Tweet Mitch Joel , whose blog and work I greatly admire, wrote a very interesting blog post recently that bemoaned the lack of conversation in social media.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Optinmonster

APRIL 26, 2024

But if they aren’t subscribed to your email list yet, you can trigger a content upgrade popup persuading them to sign up to access the remaining article. It puts together all the most important information related to a post in one handy package. In this guide, I’ll share 30 content upgrade ideas to grow your email list.

Examples 116

Examples Marketing Automation Services Content Screencast 116

Convince & Convert

AUGUST 4, 2010

The public and immediate nature of getting slammed via social is what stings. Because you’re not on the other end of the phone. If you listened in, you’d be just as angry about that as you are about negative tweets. Ultimately, this will make for stronger companies. And the Ford trucks have the pee on Chevy sticker.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Biznology

FEBRUARY 28, 2017

That article was about what to do during and after an online reputation attack vis-à-vis Milo Yiannopoulos. Back in October 8, 2013, I wrote Playing the Online Reputation Shell Game. What Donald J. Here’s some background: Trump owns over 3,000 websites, including TrumpFraud.org and VoteAgainstTrump.com. Trump Owns 3,643 Domain Names.

Domain 80

Domain Godaddy Marketing Management Lock-In 80

Biznology

NOVEMBER 25, 2014

While there may well be 3,015,231,472 Internet users worldwide and over 150,000,000 blogs, almost 300,000,000 active Twitter users, and 1,230,000,000 active Facebook users, most of them are lurkers. And another word for lurker is “reader,” is “follower,” is “fan.” And that’s good for you.

Personalization 80

Personalization Wikipedia Youtube Television marketing 80

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Slow Enough to Succeed in Social Media?

Social Media 160

Social Media Media Webinar Metrics Marketing & Strategy 160

Biznology

MARCH 12, 2013

Because they don’t already have an audience locked and loaded, that’s why — there’s no one listening, looking, or paying attention to you by default, this isn’t The Tonight Show in the 70s and you’re not a young comedian getting your Big Break. And then it’s over — until next year!

Advertising Channels 80

Advertising Channels Advertising Agencies Paid Search Agency Ad Agencies 80

Convince & Convert

SEPTEMBER 21, 2010

There was no shatteringly impactful takeaway from SXSW 2010, as it seems we’ve entered a (sure to be brief) innovation lull. But, I absorbed many smaller lessons that will help guide my thinking about the conference, technology, and social business in the coming months. More so than any other event I attend, SXSW is conference roulette. .&#

Social Media 127

Social Media Media Paid Content Conference 127