KoMarketing Associates

NOVEMBER 24, 2015

With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. Provide an opportunity to support lead nurturing campaigns. Related Blog Posts & Articles.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. View the full report. Pardot’s The State of Demand Generation.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Hinge Marketing

JUNE 9, 2020

This article will highlight 11 of those game plays from the playbook for leadership, marketing, business development, sales, re-packaging/pricing, delivery, and technology. We cannot emphasize how important digital marketing will be moving forward. These are areas that will generate more and more of your branding and leads.

Co-Registration 123

Co-Registration Multi-Touch Attribution Marketing Automation Services Terms and Conditions 123

KEO Marketing

AUGUST 8, 2017

Alternatively, “off-site” SEO boosts your website’s perceived authority through social media , brand mentions, earned links , and external contributed articles. Are You Ready to Start Your Technology Marketing Game Plan?

Marketing Budget 48

Marketing Budget Marketing Management Paid Search Agency Service 48

KEO Marketing

AUGUST 30, 2017

In addition to our regularly updated blog, KEO Marketing offers a broad range of Resources to help B2B clients stay on top of the latest industry trends and tactics. Check out our Industry Insights articles, Marketer’s Guides , Case Studies , New & Events , and much more.

Paid Search Agency 48

Paid Search Agency Budget Programs Advertising Agencies Companies 48

KEO Marketing

JANUARY 9, 2018

At KEO Marketing, we ground our expertise and experience in responsive web design services for a wide range of clients. For this article, our experts culled the design issues we see most often. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results.

Marketing AI 69

Marketing AI Design Trends Paid Search Agency 69

KEO Marketing

JANUARY 4, 2018

KEO Marketing grounds responsive web design in expertise and experience with a wide range of clients. For this article, our experts culled the design issues we see most often. Is your website ranking on the first page of search engines for your most important keywords?

Marketing Websites 74

Marketing Websites Lead Scoring Lead Ranking Long Tail Marketing 74

KEO Marketing

OCTOBER 9, 2017

The following 11 AI solutions offer game-changing benefits for marketing applications: AI Generated Content – These solutions can extract elements from a data set to write an article. This application works best with regular, data-focused events such as market data and quarterly earnings reports.

Marketing AI 48

Marketing AI Lead Ranking Paid Search Agency Planning 48

KEO Marketing

SEPTEMBER 19, 2017

Consider longer-tail queries that do not have the high search volume upon which Google Keyword Planner bases its suggestions. Several tools available on the market are available to help you determine new keyword opportunities and lead to valuable how-to guides, support-related articles, Q&As, and FAQs.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Ad Agencies Optimization 48

Marketing Insider Group

SEPTEMBER 2, 2010

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency B2B 100

Marketing Insider Group

SEPTEMBER 2, 2010

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency B2B 100

Launch Marketing

DECEMBER 27, 2023

It can also guide leads through the sales funnel, providing them with the information they need at each stage of their decision-making process. Content for manufacturers is most commonly found in the form of a whitepaper, use case, case study, article, blog post, video, eBook, webinar or infographic.

Lead Ranking 105

Lead Ranking Lead Scoring Webinar Metrics Generation 105

Hinge Marketing

MARCH 23, 2015

And when audiences search for insight on your area of specialty, they’ll find you. Off-site SEO takes the form of links to your website, either through outside engagement or guest articles in other publications, for example. This brand recognition can lead to referrals and new business.

Work Management 48

Work Management Marketing Automation Services Marketing Management Marketing Strategy 48

Marketing Insider Group

JUNE 30, 2020

Some other interesting stats from the report: Search engine marketing (SEM) remains the top paid advertising method B2B marketers use to distribute and promote content, and is voted the most effective promotion tactic. Use portions to create a white paper or two, develop some articles, and make content for social media.

Work Management 360

Work Management B2B Marketing Marketing Management Content Marketing 360

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Because it is an easy metric to obtain. Ask your partners.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

AUGUST 10, 2010

Kimberly Kaminski Aug 18 2010 I appreciate this article and agree with all of the comments posted. From experience, marketers don’t plan because they don’t have a pragmatic “template&# that keeps it simple and fosters rapid consensus/approval. Geraldine Roy Aug 18 2010 Good question! OK, but WHY.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

Kimberly Kaminski Aug 18 2010 I appreciate this article and agree with all of the comments posted. From experience, marketers don’t plan because they don’t have a pragmatic “template&# that keeps it simple and fosters rapid consensus/approval. Geraldine Roy Aug 18 2010 Good question! OK, but WHY.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 12, 2010

Contacts from companies that are qualified as leads but not yet passed to sales can end up landing in the target list for an email blast or an event invitation. Maybe this works for your company as long as the number of marketing touches does not annoy the prospect to the point that they want to walk away.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Ranking 100

QuanticMind

NOVEMBER 13, 2018

For example, when a consumer reads a news article online, they’re considered interested in that topic. Sales and marketing teams can then use that data to better reach out to prospects and deliver a targeted marketing message. Applying Intent Data to Advertising.

Intent Data 40

Intent Data Intent Sales Management Long Tail Marketing 40

Marketing Insider Group

FEBRUARY 5, 2024

OrbitMedia) 70% of consumers prefer learning about a company through articles over advertisements. Orbit Media) 88% of marketers incorporate visuals in more than half of their blog articles. Search Engine Journal) Google drives 59.2% Sparktoro) The first five organic search results account for 67.6%

Paid Content 208

Paid Content Stats Marketing Budget Webinar Metrics 208

Ambal's Amusings

DECEMBER 17, 2009

He helps clients improve business results through search engine optimization (SEO), search marketing, interactive PR and social media programs. Tom also writes the award-winning Webbiquity , a blog about B2B lead generation, social media, interactive PR, SEO and search engine marketing.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Hubspot

JANUARY 14, 2013

Did you know that, according to HubSpot's 2012 Marketing Benchmarks Report , companies with over 200 blog articles generate >5X the leads than those with 10 or fewer ? 2-3 years of marketing and content creation experience. Optimizing content for search engines and lead generation.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

WebMarketCentral

DECEMBER 6, 2007

Tactics may include: Trade shows Conferences Company-sponsored events Print advertising Analyst relations Media outreach Blogger outreach Blogging Webcasts Podcasts Banner ads White paper syndication Search engine marketing Newsletter advertising Newsletter promotion Press releases Website redesign SEO Direct mail Telemarketing Outdoor TV Radio Social (..)

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

KoMarketing Associates

JANUARY 24, 2017

Once pain points have been discovered, you can guide strategies to create highly targeted blog posts, industry news articles, webinars, product videos, and more. As Lee Odden notes in this article , “There is a little bit of hating on SEO these days, but as long as there is Google, SEO will be a staple in the content marketing mix.

Organization 120

Organization SEO Practices Best Practices 120

KEO Marketing

NOVEMBER 16, 2017

For example, Facebook offers an “Instant Article” feature to extend content’s reach. With a single swipe, Instagram and Snapchat let users read articles instantly. The shift from traditional content marketing to machine-mediated conversation marketing will empower marketers to deliver compelling content at scale.

Trends 48

Trends Service Planning Ideal Customer Profiles 48

NetLine

AUGUST 2, 2023

Ignite Your B2B Lead Generation with These Rocket-Fueled Strategies Having covered some essential B2B lead definitions, let’s explore a few approaches to turbocharge your revenue growth and fuel up your pipeline. Strategy 5: Email Marketing and Lead Nurturing Email is far from dead.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

KEO Marketing

OCTOBER 17, 2017

Based on a Content Marketing Institute research study , marketers used the following B2B tactics most often: Social Media Content other than blogs (93%). Website Articles (78%). Implementing Lead Nurturing Campaigns. When you generate leads, only 27% are ready to buy. Thought Leadership Articles (35%).

Planning 48

Planning Marketing Plans B2B Marketing B2B 48

Martech Advisor

MARCH 11, 2020

Content marketing is defined as a marketing approach that pertains to the creation and distribution of valuable and relevant content with an intention to entertain, educate, inform, or inspire the target audience to guide them through the buyer's journey. The website serves as the home base for your content marketing initiatives.

Top of Funnel 107

Top of Funnel Paid Content Practices Examples 107

KEO Marketing

NOVEMBER 14, 2017

Although keywords still play a strategic role in content development and search engine optimization today, they do not dominate the effort. Instead, smart marketers create high-value content that their audience wants to consume.

Inbound Marketing 59

Inbound Marketing Service Planning Lead Scoring 59

KEO Marketing

NOVEMBER 30, 2017

By freely sharing your knowledge through content marketing , you can positively position your organization to a broad audience. You can enhance your company’s reputation by producing blogs, articles, ebooks, infographics, case studies, white papers, webinars, and a host of additional content tools.

Work Management 48

Work Management Marketing Budget Marketing Management B2B Marketing 48

KEO Marketing

SEPTEMBER 4, 2017

Every tech firm needs to develop a broad range of content, including blog posts, articles, white papers, case studies, eBooks, guides, infographics, videos, and more. This tactic can become the basis of your lead nurturing efforts and help keep your company in the prospect’s mind.

Paid Search Agency 48

Paid Search Agency Marketing Strategy Marketing & Strategy Companies 48

KEO Marketing

DECEMBER 7, 2017

63% trust editorial content like newspapers and articles. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. The media research giant Nielsen reported your customers feel the following: 82% trust recommendation from people they know. 63% trust TV ads.

Top of Funnel 48

Top of Funnel Trends Planning Paid Search Agency 48

Valasys

JULY 15, 2019

As stated by Oli Gardner, Co-founder of Unbounce, in an article: “Your landing pages aren’t Wikipedia. Expertise, Authoritativeness & Trustworthiness so that the content might be discovered by potential clients through search engines such as Google. Stop adding unnecessary links.”. Conclusion.

Landing Pages 56

Landing Pages Optimization Practices Marketing AI 56

GreenRope

DECEMBER 14, 2016

Typically, you do a Google search. Typically, you do a Google search. PPC, SEM (search engine marketing), and SEO (search engine optimization) all play into that Google search. This guarantees that you get the right lead nurturing content to the right people as they need or want it.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Typically, you do a Google search. Typically, you do a Google search. PPC, SEM (search engine marketing), and SEO (search engine optimization) all play into that Google search. This guarantees that you get the right lead nurturing content to the right people as they need or want it.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Typically, you do a Google search. Typically, you do a Google search. PPC, SEM (search engine marketing), and SEO (search engine optimization) all play into that Google search. This guarantees that you get the right lead nurturing content to the right people as they need or want it.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

Typically, you do a Google search. Typically, you do a Google search. PPC, SEM (search engine marketing), and SEO (search engine optimization) all play into that Google search. This guarantees that you get the right lead nurturing content to the right people as they need or want it.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40