Martech

JULY 19, 2023

HubSpot’s June releases include new tools for AI Content Assistant, reporting improvements, new HubSpot Payments and subscription features. Generating personalized sales emails from within HubSpot Sales Chrome Extension for Gmail. Using slash and highlight commands to quickly use the Content Assistant inside many HubSpot tools.

Data Hygiene 93

Data Hygiene Privacy Landing Pages CAN-SPAM 93

SmarkLabs

JUNE 13, 2022

Feeling bamboozled by marketing tactics, channels, and buzzwords? There’s a lot to navigate when searching for the best marketing practices for your emerging company. Knowing when and how to get a realistic and effective marketing strategy off the ground may even seem daunting. Start-Up Marketing Fundamentals.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

Marketing Budget 294

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 294

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. You have to manage various projects, harmonizing content creation, engagement strategies, and analytics. In this post, I have shared some tips on how social media marketers can manage multiple projects efficiently. Let’s get started.

Social Media 126

Social Media Efficiency Work Management Marketing Management 126

Kevin Indig

APRIL 1, 2023

💡 Best practices from UBER, Toast, Angi, Gymshark, WikiHow, Sumo Logic, and Gympass Wish you could get more traffic from Google? AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. Half the battle is understanding WHAT you need to fix on your site.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

ClearVoice

MARCH 26, 2024

That’s where your marketing program’s key performance indicators (KPIs) come in. This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. To keep your KPIs manageable, here are the most important figures to watch in different areas.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

SendX

JULY 30, 2021

Marketers often prioritize their website and link-building strategy to improve SEO results. Read on to learn more about email marketing, SEO, and seven strategies for leveraging email marketing for your SEO efforts. Because Google uses algorithms with hundreds of ranking factors, your approach to SEO should be holistic.

Email Marketing 210

Email Marketing SEO Work Management Marketing Management 210

SmartBug Media

AUGUST 27, 2021

There are three distinct types of media that make up any digital marketing mix: earned, owned, and paid media. Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

SendX

JULY 29, 2021

Marketers often prioritize their website and link-building strategy to improve SEO results. Read on to learn more about email marketing, SEO, and seven strategies for leveraging email marketing for your SEO efforts. Because Google uses algorithms with hundreds of ranking factors, your approach to SEO should be holistic.

Email Marketing 197

Email Marketing SEO Work Management Marketing Management 197

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. This article will dive into all the details about chatbot builders and explore their features. We’ll also compare some of the leading platforms in the market so you’re equipped to select the best solution for optimizing your customer connections.

Paid Search Agency 104

Paid Search Agency Marketing AI Work Management Marketing Management 104

MKT1

JANUARY 11, 2024

If you don’t adopt AI as a marketer, you won’t be efficient or effective enough to compete—we’ve all heard this many, many times at this point. Kathleen and I are marketers and investors. Because of this, we see more GTM tech than the average human. Good news: This is basically our full-time job at MKT1.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

SmarkLabs

JANUARY 16, 2023

Artificial intelligence (AI) is revolutionizing the way businesses market their products and services. AI marketing tools are changing the game by providing companies with valuable insights, automating repetitive tasks, and optimizing campaigns for maximum ROI. Google Analytics. Google Analytics.

Marketing AI 52

Marketing AI Marketing Automation Services Marketing Analytics Tools Tools 52

Hubspot

APRIL 5, 2018

How to Market on Google. Use Google My Business (GMB) and claim free ad space for your business. Improve your website's SEO using Google Search Console. Buy ads on Google through Google Adwords. You may have heard of this little thing called Google. But Google is more than just a search engine.

Google 78

Google Adsense Tools Doubleclick 78

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Lake One

SEPTEMBER 23, 2021

It’s probably not your product – it’s more likely an issue with your marketing strategy. This is where using an inbound marketing methodology can help. What Is Inbound Marketing? Inbound marketing focuses on four key stages to better promote your business: Attract, Convert, Close and Delight. Image Source: HubSpot.

Inbound Marketing 80

Inbound Marketing Top of Funnel Planning Marketing Analytics Tools 80

Valasys

JULY 12, 2023

Perform a quick Google search for B2B marketing strategies, and you will almost certainly land on numerous pages full of articles providing a generic list of familiar marketing strategies; SEO, PPC, social media, loyalty programs, email, and much more. Popular CRM systems include HubSpot, Monday.com, Zoho, and Salesforce.

Marketing AI 52

Marketing AI Marketing Automation Services B2B Marketing Work Management 52

Marketing Insider Group

DECEMBER 10, 2020

This article identifies common areas where planners encounter challenges and covers suitable technologies that can be used to streamline the process. Event Budget Management. Event Registration, Marketing, and Promotion. Event Registration, Marketing, and Promotion. Venue Sourcing and Selection. ActiveCampaign.

Marketing Automation Services 345

Marketing Automation Services Marketing Management Planning Process 345

BOP Design

AUGUST 14, 2018

It can be a double-edged sword, but we live in a time when there are tools for everything marketing related. B2B marketers can literally use 10, 20, or 30+ tools on a daily basis to manage and execute their marketing strategy. Stay tuned at the end for links to other articles discussing marketing tools.).

Marketing Automation Services 85

Marketing Automation Services Budget Programs Enterprise Management Work Management 85

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. Inbound Marketers – For Marketing Professionals.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Marketing Graham

SEPTEMBER 1, 2021

I’ve worked with a number of bootstrapped start-ups and while they are waiting for investment their marketing budget is normally limited. Here’s what I’ve found works well… Please, please, please, before you start SaaS marketing do some homework. Take a look at my blog ‘ What is B2B Marketing?

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Budget Marketing & Strategy Marketing Strategy 52

ClearVoice

APRIL 14, 2023

Key performance indicators (KPIs) are the metrics that determine your content marketing success, but not all KPIs are equally important. In this article, we’ll explore the metrics that matter most for content marketing in 2023. What KPIs are important for content marketing? Social media analytics tools.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? This article shares what you need to know. Some of the reasons for this are straightforward—like a lack of funding or market research. Others are less obvious, like having a GTM strategy that’s not appropriate for a startup.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? This article shares what you need to know. Some of the reasons for this are straightforward—like a lack of funding or market research. Others are less obvious, like having a GTM strategy that’s not appropriate for a startup.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

SmartBug Media

MAY 6, 2020

The most effective SaaS marketing departments employ paid, owned, and earned media channels. For growing SaaS organizations that are doing inbound marketing , paid marketing channels can give you the awareness to put all of that great content to work. Paid search is a staple within most marketers' paid media budgets.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Envy

DECEMBER 26, 2021

Have you ever noticed that the data in Google Analytics doesn’t match the data in HubSpot? Why Are There Differences Between Google Analytics and HubSpot? HubSpot and Google Analytics will block identical IP addresses to make sure that internal traffic is consistently filtered.

Marketing Analytics Tools 117

Marketing Analytics Tools Hubspot Analytics Google 117

Hubspot

SEPTEMBER 18, 2023

In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. But if you find out they're in the market for a new vendor, you can reach out to your prospect before they begin researching, which ensures your message will be received with much more interest.

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72

ClearVoice

OCTOBER 21, 2019

Building high-performing landing pages is a priority for many marketers — and for good reason. If you read our article about the importance of great landing pages , then you know just how important they are for boosting conversion rates, driving leads and closing sales. marketing Click To Tweet. HubSpot pros: Feature richness.

Landing Pages 49

Landing Pages Hubspot Optimization Marketing Automation Services 49

Hubspot

MARCH 4, 2019

While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently. There are hundreds of content marketing tools available, some free or cheap and some very expensive. The 19 Best Content Marketing Tools in 2019.

Marketing Automation Services 77

Marketing Automation Services Budget Programs Work Management Tools 77

nDash

MAY 26, 2022

With trends changing rapidly in the digital space, identifying technologies B2B marketers should use for managing their content marketing is challenging. In this guide, you’ll learn the importance of B2B marketing tools and technologies B2B marketers should use today. Why are B2B Marketing Tools Important?

Work Management 52

Work Management Marketing Management Marketing Automation Services B2B Marketing 52

Hubspot

MAY 14, 2019

Implementing a successful content marketing strategy for your business is a critical component for sustained growth -- and yet, 32% of B2B businesses rate their content creation workflow as fair or poor. Nowadays, with marketing pertaining to everything from SEO to social media to PPC, you can't do it alone. Google Analytics.

Small Business Marketing 78

Small Business Marketing Marketing Automation Services Enterprise Management Budget Programs 78

Huptech Web

DECEMBER 14, 2023

Some Important Digital Marketing Statistics You Should Know Search Engine Optimization Paid Advertising Mobile Marketing Content Marketing Social Media Email Marketing Affiliate Marketing Wrapping Up FAQs Introduction Data is supеr important nowadays. In businеssеs, data is thе kеy factor in dеcision-making.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Optinmonster

FEBRUARY 5, 2020

Are you feeling bogged down by some of the more tedious tasks in your marketing strategy? Managing and nurturing leads from email, SMS, social media, and landing page campaigns can start to feel…. Fortunately, when it comes to marketing automation tools, you’ve got options. We’re going to look at: What Is Marketing Automation ?

Marketing Automation Services 100

Marketing Automation Services Budget Programs Enterprise Management Marketing Automation 100

BOP Design

DECEMBER 17, 2019

Even if leads are pouring in and your sales team can’t stop closing deals, it’s important to evaluate your marketing efforts. In this article, we take a look at how to evaluate what is working (and not working) in a B2B content marketing plan. As we’ve said before, content marketing is not an end unto itself.

Work Management 98

Work Management B2B Marketing Paid Search Agency Content Marketing 98

Hubspot

MAY 7, 2020

trillion in value will be unlocked by AI in marketing and sales alone. As a good marketer, you should be skeptical about high-priced emerging technologies. There are so many misconceptions about AI in marketing, that my colleagues and I launched the Marketing AI Institute. In fact, McKinsey predicts that up to $2.6

Marketing AI 89

Marketing AI Enterprise Management Work Management Paid Content 89

SmartBrief - Marketing

SEPTEMBER 25, 2023

and I now have a stack of printed (yes, old school is the way to go with this type of project) peer-reviewed articles close to a foot high. My focus is on changes in consumer behavior, habits and wants over the last five years or, said another way, since before the COVID-19 pandemic, and how those changes affect marketing efforts.

Marketing Attribution 52

Marketing Attribution Planning Advertising Agencies Marketing Analytics Tools 52

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Optinmonster

FEBRUARY 21, 2024

Write Pillar Articles In our writing, we focus on writing one pillar article that covers everything, rather than writing a bunch of different blog posts all related to the same topic. Pillar articles are the highest quality posts that drive the majority of our traffic.) Google likes articles that are fresh and new.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72