Contently

APRIL 20, 2023

Content value is a superpower — and it’s not just because superpowers are few and far between. When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization. But to truly maximize content value, you need to have a way to measure your content’s impact.

Lead Scoring 179

Lead Scoring Lead Ranking Traffic Organization 179

KoMarketing Associates

APRIL 9, 2019

Want more leads? Maybe… but probably what you really want is better leads. It’s 2019, after all – B2B marketers have evolved past “lead gen 101” They need leads that contribute to pipeline. Leads that become closed deals and real revenue. Only 46% said it was lead quantity. Google Trends.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Webbiquity

NOVEMBER 17, 2020

Business owners and marketers have had to quickly and repeatedly adapt their strategies , redefine how they do branding , and adjust their infrastructure in these unprecedented times. Among the aspects proving to be particularly challenging is content marketing. Content alignment with the buyer journey.

Top of Funnel 261

Top of Funnel ROI Marketing Automation Services Work Management 261

Kevin Indig

AUGUST 7, 2023

Expect timeless tips and strategies, as well as new insights into the future of search. Explore All Episodes SEO, content, and other non-paid channels can impact brand growth more than you think. But, marketers can apply it to content and campaigns. Yes, it sounds boring.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. These metrics eventually yield results with lead generation and sales. Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Webbiquity

OCTOBER 23, 2018

Being at the forefront of marketing sometimes requires shifting resources away from old practices. That’s why 52% of outbound marketers say their marketing efforts are “ineffective”. In fact, inbound marketing is starting to be used more than outbound marketing. What is Inbound Marketing?

Inbound Marketing 265

Inbound Marketing Paid Content Top of Funnel High Quality Lead 265

Adobe Experience Cloud Blog

MARCH 9, 2020

The search marketing industry is built to run like a macroeconomy. Search results are resources. . Google is a governmental body, and they work to improve market outcomes through the application of policies (algorithm updates). . As search marketers, we must assume that users on the internet are also rational. .

Search Marketing 160

Search Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 160

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. However, the key to getting the most from LinkedIn is marrying your organic and paid strategies. Boost organic reach and engagement via paid.

Paid Content 97

Paid Content Linkedin Social Media Top of Funnel 97

Only B2B

OCTOBER 26, 2023

In today’s rapidly evolving B2B marketing landscape, the key to unlocking success lies in the strategic harnessing of your B2B list. This blog serves as your comprehensive roadmap, equipping you with the knowledge and strategies required to master the intricate art of generating B2B leads from B2B list.

Sales Qualified Leads 62

Sales Qualified Leads B2B Sales Lead Ranking Top of Funnel 62

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing Budget 125

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 125

Oktopost

JUNE 14, 2021

It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . What Is Lead Generation? How Do I Find Keyword Opportunities?

Demand Generation Agencies 146

Demand Generation Agencies Demand Generation Lead Generation Paid Content 146

Metadata

JANUARY 18, 2023

Based on Silvio Perez’s DEMAND session: “Building a Paid Media Strategy in a Down Economy.” Was Sun Tzu, the famed Chinese military general and author of The Art of War , talking about paid media strategies when he said, “In the midst of chaos, there is also opportunity?” No, but he could have been.

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52

Martech

SEPTEMBER 16, 2022

It’s been said, ad nauseam, that content is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility.

Digital Asset Management 128

Digital Asset Management Paid Content Work Management Marketing Management 128

Hubspot

DECEMBER 30, 2020

Lo and behold, in between two of my favorite pump-up jams, I hear a HubSpot audio advertisement trickle through my headphones. It’s not uncommon for me to see HubSpot ads on social media or Google, but Spotify was a new one. So I sat down with a few folks on our advertising and editorial teams. Audio Advertising. “In

Paid Content 101

Paid Content Hubspot Advertisements Advertising 101

Golden Spiral

MARCH 24, 2022

Is the issue with B2B ad conversions an industry-wide phenomenon or do some companies not produce ad content that works? I once read a stat that said: “You’re more likely to get bitten by a shark than click on a display ad.”. Researched content for a blog article? But in search, it’s a whole different story.

Paid Search Agency 62

Paid Search Agency Ads Work Management Landing Pages 62

FunnelEnvy

FEBRUARY 11, 2021

Online advertising is no exception. The cracks in this ecosystem have turned into gaping holes, and those holes are why your paid ads aren’t scaling. 84% of B2B marketers use paid distribution channels (read: Instagram, LinkedIn, Facebook, YouTube, etc.), What do Paid Ads Actually Contribute?

Paid Search Agency 88

Paid Search Agency Top of Funnel Funnel Advertising Ads 88

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Marketing AI 122

Marketing AI Paid Content Work Management Marketing Strategy 122

Binary Demand

MARCH 1, 2024

Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services. The world of B2B marketing automation is on the brink of a full-fledged AI-driven revolution. But what is the path to reeling in those big fish?

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

ClearVoice

DECEMBER 8, 2020

As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. We've put 10 social media statements to the test, and our findings may be surprising. General social media statements to verify or debunk. It’s no secret.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Top Rank Marketing

OCTOBER 18, 2023

In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever. “81% of marketers think content writers jobs are at risk because of AI.

Top of Funnel 110

Top of Funnel B2B Marketing Content Marketing B2B 110

BenchmarkONE

MAY 19, 2021

When you run a small business, there’s a solid chance that digital marketing wasn’t initially one of your skill sets. But in today’s landscape, leading a business means you have to dip your toes in various strategies in order to be successful. See below for 25 of our best articles on the subject. You can’t do it all.

PPC 53

PPC Paid Search Agency Ads Advertising Agencies 53

Metadata

FEBRUARY 5, 2024

Refuse to be B2B-oring Most B2B marketers read from the same script: LinkedIn ads with similar messaging. Marketers are stuck swimming in a sea of sameness, and that’s making B2B marketing oh-so-bland. Our social team is constantly creating valuable content to jump on existing conversations,” Melissa shared.

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Adobe Experience Cloud Blog

JULY 3, 2017

When measuring the effectiveness of paid advertising , you’re often presented with an overwhelming array of choices. In this article, I segment key paid marketing metrics into three different categories. Each set of metrics contributes to the funnel differently and tells a much different story than the next.

Lead Ranking 134

Lead Ranking Cost Per Click Lead Scoring CPC 134

Valasys

JULY 20, 2020

Any businesses can construct online media accounts and post the articles, products, and services through content or video clips. The real challenges for brands in social media include crafting techniques and implementing a profitable marketing strategy that levitates sales and revenue. Leveraging Referral Traffic.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

Schubert B2B

JUNE 22, 2023

For years, social media has been viewed as a platform used primarily by B2C businesses. However, in our today’s world, social media has become a vitally important tool in B2B inbound marketing as well. But, what really is the role of social media in b2b inbound marketing?

Inbound Marketing 62

Inbound Marketing Social Media Social Marketing B2B Marketing 62

Stevens & Tate

OCTOBER 14, 2022

Once your buyer has been made aware of their problem, searched through your content, and become a lead, their true “shopping” experience begins. Email marketing and marketing automation are the primary avenues for marketing to your buyers at this point. Lead Nurturing Campaigns.

Lead Nurturing 102

Lead Nurturing Sales Qualified Leads Marketing Qualified Leads Lead Ranking 102

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. Must-read articles: Are Blogs Dead in 2021?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Brandpoint

JULY 14, 2023

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI? Generating leads and driving conversions.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

BenchmarkONE

FEBRUARY 28, 2019

Marketers have a million choices when it comes to online advertising. Arguably some of the most effective advertising happens right on a search engine results page (SERP). And display advertising can be found almost everywhere. Paid Search Advertising Basics. Pros of Paid Search Advertising.

Display 76

Display Cost Per Click Ads Campaigns 76

seo.co

FEBRUARY 10, 2022

For most online marketers, success boils down to how much revenue your campaign generates. That revenue is tied to paying customers, and paying customers are just leads who made it through the sales funnel. Accordingly, many online marketers measure their success in terms of how many leads they were able to generate.

Paid Content 97

Paid Content Top of Funnel Sales Qualified Leads Lead Ranking 97

Metadata

AUGUST 23, 2022

It’s not exactly news that LinkedIn advertising can be expensive. Google that phrase, and you’ll see articles like “Why are LinkedIn ads so dang expensive?” and “LinkedIn is the most expensive digital advertising platform.”. Our customers’ LinkedIn ad experiments prove that out. Keep reading for more!

Cost Per Click 52

Cost Per Click CPC CTR Conversion Rate 52

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. Social media is the thing that every brand acknowledges they need, yet many companies struggle to crack the code of success or lead conversions on the platforms. General social media marketing terms.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Valasys

JULY 26, 2021

An effective B2B marketing strategy focuses on generating quality leads, and building a strong pipeline will help you maintain a stable growth rate. B2B Leads are qualified prospects who may be approached and marketed by salespeople. It’s challenging to create high-quality leads that will convert into customers.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Improved sales lead quality- Leads that come to you through your demand gen efforts will already be interested in your products and will be easier to qualify and convert.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Optinmonster

DECEMBER 14, 2021

Are you looking for the best lead generation tools to grow your business? Lead generation is more than just getting people to visit your site. And just like any tough job, lead generation requires the right tools–even for professional marketers. What Is a Lead Generation Software/Tool? Why is this important?

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

ClickZ

MARCH 2, 2020

Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. In this article we’ll reveal some of these key strategies: 1) Revolutionizing the customer experience with artificial intelligence. Advances in machine learning (ML) have been equally important to marketers and advertisers alike.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145