Convince & Convert

SEPTEMBER 7, 2010

Baer’s review of a new marketing book called UnMarketing by Scott Stratten is as insightful as most articles are on his excellent Convince and Convert blog. I will spare Jay’s blog the list of the 70 videos we did, outside of YouTube, since most of them were made before YouTube existed. The rise of [.]

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Navigate the Channel

MARCH 29, 2024

Include your LinkedIn, Facebook, Instagram, YouTube or other social media details, too. RELATED: How to Use Social Media To Build Thought Leadership You can even encourage readers of a print article or advertisement to comment on specific posts or topics by using specific hashtags with your company name or a certain topic.

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Online Marketing Institute

MAY 26, 2010

He suggests that brand awareness is the new measuring stick of a successful marketing campaign and says that only the first set of eyeballs are the ones you pay for—everything after that is word of mouth. Article comments: Tuesday, May 25, 2010 12:21:08 PM by Tina Great info, easy read! Facebook Insights can help you here.

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Convince & Convert

FEBRUARY 15, 2010

If you update your company's Facebook page about latest happenings, or create a YouTube video, or write a blog post, the conversation comes AFTER the content is sent out, not before. Great article! a vote for integration) [link] [link] Sumo Group Great article Jay – as always. But, it's not all conversational.

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Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. That’s the old-school marketing to which I think you refer — and another article we need to write.

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Convince & Convert

MARCH 25, 2010

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? New YouTube video that goes viral. For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views. Presto, a pretty graph in about 3 seconds flat.

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Convince & Convert

JULY 21, 2010

Have you read the Terms link provided by Facebook, Twitter or YouTube? Did your content creator (photographer, writer, designer) give you permission to post their work on Facebook or YouTube and hand over their control to Mark Zuckerberg? Check out this timely article. Read the fine print. An important reminder. Im Jay Baer.

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Convince & Convert

MAY 26, 2010

YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. This article really helps to give the guidance so that SM platforms are not a strategy but the tools. This article really helps to give the guidance so that SM platforms are not a strategy but the tools.

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Convince & Convert

JUNE 3, 2010

I take pride in this job and I kicked the shit out of that call and I took a perfect game away from that kid over there.&# ( see it on YouTube ) But Joyce’s owning of the issue gets even better. What #BP Can Learn From the Umpire [link] [link] Steve App Absolutely brilliant article via Mr. Jay Baer RT @jaybaer: Truth, or Consequences?

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Convince & Convert

APRIL 1, 2010

So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago. The Facebook page has a not-too-shabby 13,000+ fans, but most of the YouTube videos have just a few dozen views. The YouTube channel is barely mentioned on Facebook. The team has a lot of photographs on Facebook (and also some on Flickr).

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Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Too often we see social media strategies that involve putting photos into Flickr, videos into YouTube or the creation of a Facebook application and then never revisiting the environment to engage with the communities around this content.

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Convince & Convert

JULY 14, 2010

The challenges and chances of facebook, twitter, YouTube et. The challenges and chances of facebook, twitter, YouTube et. The challenges and chances of facebook, twitter, YouTube et. The challenges and chances of facebook, twitter, YouTube et. al definitely should influence strategy though. Do you agree?

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Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

APRIL 6, 2010

and search for them on Google, Bing, YouTube, Twitter, Facebook, and SocialMention. Seek Content Inspiration Creating successful social media content isn’t just status updates. Take your top keywords (including your company name, product name, etc.) What shows up in these search results? How much photo and video content appears?

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Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

APRIL 14, 2010

But yet Geek Squad has a YouTube channel that includes hundreds of videos showing people how to do it themselves. Twitter, Facebook, YouTube and a Blog all dedicated to creating places for the public to tell them problem areas in the city, ask questions about traffic safety and promote a safer community. Excellent article!

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Martech Advisor

JANUARY 28, 2020

In this article, we cover the concept of B2B content marketing, core content marketing formats and distribution channels, advantages, and best practices, along with B2B content marketing examples to help you win at your content initiatives in 2020. They can be 500-4000 words long, depending on the topic and depth covered. Infographics.

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Convince & Convert

SEPTEMBER 21, 2010

Most of the tools in the space focus on Twitter, we focus on Facebook Pages, YouTube and Twitter. Its much more cost effective for the mid size company who doesn't have a giant budget or the customer base on Twitter. I think Facebook pages are a tool that are not given enough credit right now.

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Single Grain

MAY 4, 2023

In this article, I will explore what an advertising agency case study is, why it is important, and how you can create one that effectively communicates your agency’s value and expertise. Influencer marketing: Amp Agency partnered with popular YouTubers and Twitch streamers to promote “Halo 5: Guardians” to their audiences.

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Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. March 9th, 2010 |Written By: Jay Baer | View Comments Tweet Are you treating social media like a checklist?

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Convince & Convert

FEBRUARY 25, 2010

ThinkGeek has a robust involvement in social media, with over 68,000 followers on Twitter , 50,000 fans on Facebook and over 11,000 subscribers to their channel on YouTube , which features company-posted videos demonstrating items like their proximity-meter t-shirts and fake-blood-filled, realistically gummy heart for Valentine’s Day.

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Convince & Convert

MAY 19, 2010

After all, you could make me money, save me time, protect me and educate me with this article. Whether it be discovered as a blog post via Google search, a video via YouTube or through an archive of indexed Tweets — we want the content we are looking for, when we are looking for it. But Wait… We Also Want D.I.S.

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Social Media Media Webinar Metrics Marketing & Strategy 137

Convince & Convert

JUNE 8, 2010

A single tweet, YouTube video, or blog post can be the spark that sets off a firestorm of controversy. Opportunities Via Context Musician Dave Carroll has been widely lauded for his “ United Breaks Guitars &# YouTube video that has now been seen more than 8.5 450,000 views on YouTube, and counting. Is your business ready?

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Convince & Convert

FEBRUARY 9, 2010

&# … and then the subsequent article explained to the actual readers that there is no such thing, and this was simply a test to see how many people actually read the articles before sending them to the people who are supposed to trust them as content aggregators and creators. Heart felt thank you for enlightment.

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LeadSquared

APRIL 14, 2016

To drive engagement for a B2B SaaS company, you could conduct polls or ask for feedback on something or share some data from a particular article. If you want them to publish your article, then you have to give them something in return (something that is of value to him). Link it to the Content Marketing ROI article).

FAQ 52

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Convince & Convert

SEPTEMBER 21, 2010

I’m planning to write a full post about it soon, but the real genius of Swix is that it allows you to easily create a unified scoreboard of all your key social media metrics like blog traffic, subscribers, Facebook fans, Twitter followers, YouTube subscribers, and much more. I will share this on my social media Blog.

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Convince & Convert

AUGUST 3, 2010

Matthew Dutile I'm usually nodding my head enthusiastically after reading each of your articles, but I'm going to have to disagree here. Although I'd be looking at my YouTube and Facebook search optimization right about now, too. 3 Ways Facebook is Killing Your Website&# ) contains a blocked word or phrase.

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Convince & Convert

AUGUST 3, 2010

Matthew Dutile I'm usually nodding my head enthusiastically after reading each of your articles, but I'm going to have to disagree here. Although I'd be looking at my YouTube and Facebook search optimization right about now, too. 3 Ways Facebook is Killing Your Website&# ) contains a blocked word or phrase.

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Facebook Marketing Websites Paid Content Social Media 167

Single Grain

JANUARY 29, 2020

When you appear at the top of the search results, people are more likely to remember your brand – which increases word-of-mouth marketing, too. Check out “Searches related to…” keywords at the bottom of Google: Use Google and YouTube auto-suggest. Simply enter your primary keyword/content topic into Google and YouTube.

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Paid Content Marketing Budget SEO Lead Ranking 140

Single Grain

SEPTEMBER 22, 2023

Stage 3: CONSIDERATION – Evaluation of Alternatives (MoFu) Once customers are aware of a solution, the next step is to compare the alternatives that your article or ad has discussed. Paid Ads (Facebook, YouTube, Google, etc.): Craft ad campaigns that focus on problem awareness rather than direct product promotion.

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Top of Funnel Marketing Funnels Paid Content AIDA 105

Single Grain

JUNE 26, 2023

YouTube : If a franchise can create compelling video content (like tutorials, product demonstrations or behind-the-scenes looks), YouTube can be a great platform. This content can take various forms, including images, videos, articles, and interactive posts.

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Paid Search Agency Ads Lead Ranking Lead Scoring 52

Convince & Convert

SEPTEMBER 23, 2010

It’s also now pulling Youtube and a few other spots it looks like. [link] [link] Juliet Austin Now this is a cool tool–allows you to search for Twitter and Facebook updates by keywords. It updates pretty quickly on the fly as well once you’ve searched which is really neat. Im Jay Baer.

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Online Marketing Institute

OCTOBER 31, 2010

I’m planning to write a full post about it soon, but the real genius of Swix is that it allows you to easily create a unified scoreboard of all your key social media metrics like blog traffic, subscribers, Facebook fans, Twitter followers, YouTube subscribers, and much more. This article provides a good, useful summary.

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Social Media Paid Content Tools Media 40

Convert

SEPTEMBER 22, 2022

Now you can dry your sweat and go back to sleep because, in this article, you’ll learn steps to optimize a Shopify product page for higher conversion rates. In the YouTube video below, Talia Wolf contextualizes each of these channels so you can easily see how they work in your qualitative data collection process. Keep it fast.

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Optimization Examples Product eCommerce 52

Convince & Convert

APRIL 7, 2010

Facebook Success Summit – 22 Sessions on Everything Facebook [link] @joel_hughes Great article…I do find it funny to hear people (even people who “get&# Twitter) scoffing at Foursquare. Just in time marketing, combined with social listening, equals brand kinship and word-of-mouth that you cannot purchase with a commercial.

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Analysis Social Media Work Management Mobile Marketing 150

Convince & Convert

SEPTEMBER 2, 2010

Inevitability Sure, we all talk about Facebook and Twitter and YouTube. Social media is word-of-mouth on steroids, and our ability to praise or punish brands with a few keystrokes is satisfying. link] Wendy Keneipp I like social media because of articles like this, Jay. Technology I’m a gadget guy.

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Convince & Convert

MARCH 2, 2010

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. Sounds like the merger is a winner.

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Convert

OCTOBER 25, 2022

Social proof like reviews and other UGC (User Generated Content) is essentially digital word of mouth, showing your potential customers that your store is reputable and other customers have had brilliant experiences with your products. According to recent data, nearly 5 billion videos are watched on YouTube every single day.

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Paid Content Tips Top of Funnel Paid Search Agency 59

Convince & Convert

APRIL 27, 2010

Why can’t you make your FAQ a marketing and sales tool, instead of a necessary evil? link] Adrienne Bailey Great article! link] Adrienne Bailey Great article! link] Adrienne Bailey Great article! link] Han Ma RT @AdrienneBailey: Great article! link] Han Ma RT @AdrienneBailey: Great article!

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