KoMarketing Associates

JANUARY 22, 2015

The next step is in having a short list of resources that can be considered “go to locations” for research, third party perspective, and references in content development. RSS Readers such as Feedly , Digg Reader , or Hootsuite’s RSS Syndicator. Twitter Lists / Saved Hashtag Searches.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Scoop.it

APRIL 6, 2021

But how can it be developed for SEO purposes? By selecting the most engaging and interesting content they can more appropriately track their own content production about specific topics through RSS feeds and social media platforms like Twitter. The Importance of Performance Monitoring.

Curation 97

Curation SEO Lead Scoring Lead Ranking 97

Scoop.it

APRIL 4, 2019

Keep up with industry developments. Miss out on key articles because they’re monitoring multiple feeds at once. Accidentally leave a key person out when emailing articles and news. You can add important sources through RSS feeds and social media monitoring. Discuss competitor news. Engaging, dedicated content hubs.

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

KoMarketing Associates

DECEMBER 1, 2015

Developing a Voice in a Community. Developing an authoritative “voice” in the community can be a challenge, but there are certainly ways to expedite the process and become a trusted source of your own. It’s also critical to develop a distinctive tone when launching a program. However, this is certainly easier said than done.

B2B Thought Leadership 120

B2B Thought Leadership Content Marketing Planning Thought Leadership 120

The Point

MARCH 3, 2010

In a recent article (member access only), Marketing Sherpa offers up some intriguing research into how prospective tech buyers view email offer content, and how those views can differ dramatically from common assumptions held by marketers. Competitive comparisons (73%) also scored highly in the buyer research. * In a word: no.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Nurturing Webcast 100

B2B Marketing Savvy

SEPTEMBER 15, 2009

Other Twitter Topics: Tools for Business Teams Multiple Account Layering Strategy More Analytics Email The Scoopdog Team. Ah… Twitter and Facebook, we knew you when…. Douglas’ book is an edited and authorized collection of the funniest tweets of all time w/forward by Biz Stone, co-founder of Twitter.

Social Media 40

Social Media Facebook Research Peer-to-peer 40

The Effective Marketer

JANUARY 6, 2009

The action plan in Peter Drucker’s “8 Principles” article involves thinking not only about what to do, but also the expected results. In some cases you may have to do some market research prior to changing the product packaging, or contact your customers as a result of new customer service website login options.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Tomorrow People

MARCH 5, 2012

Email addresses, RSS subscriptions and similar methods of engagement all serve to keep a visitor's memory and impression of a company or product at the forefront. If a lead should mention a competitor in a tweet on Twitter, for example, or use specific keywords, you can automatically send that lead a Direct Tweet.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Work Management 120

The Effective Marketer

SEPTEMBER 27, 2010

You can follow any responses to this entry through the RSS 2.0 2 Responses to Web Prototyping With PowerPoint Dan Moser says: September 28, 2010 at 7:01 am Hi, Thanks for mentioning Justinmind , and congratulations for your article. How can we improve this process? You can leave a response , or trackback from your own site.

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

Scoop.it

JULY 7, 2020

Product development can reference it in brainstorming or problem-solving sessions. Web design agency: analytics, SEO, digital strategy, social media, web design, web development (this is exactly what earlier-mentioned Orbit uses as categories on their blog!). Automatic content import: set up RSS feeds and/or sitemaps.

Curation 89

Curation Top of Funnel Organization Marketing Analytics Tools 89

Hubspot

AUGUST 19, 2015

Develop a Process. As a professional marketer, I’m publishing several articles a week. Sometimes all it takes is a small acknowledgement: These small conversations will go a long way in developing solid relationships with your audience, and your acknowledgment will encourage them to keep engaging and sharing. Dive Into Research.

Work Management 28

Work Management Content Marketing RSS Content 28

Anything Goes Marketing

NOVEMBER 16, 2008

I focused my research this week on how I can help my customers build out a demand waterfall as defined by the smart people over at SiriusDecisions. During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). Reuse your live presentations.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Chris Koch

MARCH 19, 2010

Trouble is, we’re finding in our research that most companies stop here. Develop a target audience. Offline research and segmentation are important pieces of this effort. For example, the number of RSS subscribers bloggers have, the number of comments to the blog post, the number of page views, etc. Gather research.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Martech Advisor

JANUARY 24, 2020

You’ll learn how to develop the pillar-cluster model, start guest blogging, repurpose and promote content, and analyze the results. The course is more about developing the writer's mindset than building writing chops. The course will also guide you to pick podcast hosting services, directories, RSS feeds, and measure the results.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Biznology

MAY 19, 2015

Site Optimization : This includes copy rewriting, internal linking, keyword research, Google Analytics/ and Google/Bing Webmaster Tools integration, integration of Sitemaps, structured data, title and description rewriting and organization, image ALT tag development, site submission, and content recommendation development strategies, etc.

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

The Effective Marketer

JANUARY 5, 2009

In 2004 Drucker wrote an article for Harvard Business Review Magazine titled “What makes an effective executive”. The 8 principles he outlines in his HBR article are more “action oriented”, meaning they guide you towards making the right plans for the right activity and how to behave in general. Let’s apply them to marketing, shall we?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

Buzz Marketing for Technology

JULY 24, 2008

This article will cover some of reasons, princples and methods you can use to better share what you know, as well as benefit from what others know. Research is part of the prcoess that allows you to lay the foundation knowledge you have created. Syndic8 and RSS Feeds have just about every feed you could imagine.

RSS 100

RSS Work Management Marketing Management CAN-SPAM 100

PureB2B

AUGUST 3, 2016

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. This transparent strategy was evident when Buffer published an article telling their audience that they were experiencing financial trouble and had to layoff some of their team. Worst case scenario?

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” That’s precisely why Kerry’s article caught my attention. She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Online Marketing Institute

APRIL 4, 2011

The B2B blog team must develop content that resonates with a target audience and is tailored around specific goals. My last article, " 5 Steps for Crafting an Effective B2B SEO Blogging Strategy ," focused on developing an organizational plan for a corporate blogging strategy. Are you a Search Engine Watch Member? |

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

The Effective Marketer

JUNE 23, 2009

Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO. You can follow any responses to this entry through the RSS 2.0 Here I talk about the final 5 classes.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Online Marketing Institute

APRIL 4, 2011

B2B marketers have consistently recommended blogging as a communication vehicle and brand awareness tool for the company, but developing a strategy that accomplishes both of these goals isnt always easy. Consider what is taking the place of the blog: social sites like Facebook and Twitter. Are you a Search Engine Watch Member? |

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Buzz Marketing for Technology

JUNE 27, 2008

Luis Suarez posed an excellent running summary of my talk this morning on Twitter. Luis’ main Twitter account is @elsua ; the summary is on his conference specific account @elsuacon ). Ran Shribman says that companies can tap into the skills people are developing from their use of consumer Web 2.0 RecentChangesCamp.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

EMagine B2B Blog

AUGUST 19, 2014

By Dawn Gadless | Business Development Director. New designs that offer an RSS feed on your homepage can help make it easier for visitors to view your content, Is your website missing a blog? Do your research and take a close look at what your competitors are doing and what they are doing well. Always be learning.

CMS Development 40

CMS Development Marketing Websites B2B RSS 40

Online Marketing Institute

DECEMBER 23, 2010

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

MarketJoy

JUNE 25, 2018

Research & investigations have revealed that firms invest around ninety percent of their incomes on different forms of outbound marketing. In the modern era, firms have intensely propelled content development, blogging, & social media initiatives to sell their products & services.

Paid Content 56

Paid Content Work Management Marketing Management Top of Funnel 56

Content Standard

JANUARY 29, 2015

If you want to stay on top of what’s happening in digital marketing, read articles and books, attend courses, conferences, and speaking events, and listen to industry leaders to keep learning more. I have a special Twitter list of folks that always tweet interesting content. Surround yourself with smart, in-tune people.

Trends 41

Trends Peer-to-peer Work Management Aggregators 41

Hubspot

NOVEMBER 24, 2014

According to a study by Award-Winning Psychology Researcher Dr. John Bargh, before we embark on big projects, our brains attempt to simulate real, productive work by focusing on small, mindless tasks to pass the time -- and, consequently, prevent us from getting anything done. What craving does reading your Twitter satisfy?

Product 28

Product RSS Case Studies Twitter 28

Industrial Marketing Today

JUNE 24, 2010

I’ve read several articles about the impending death of email marketing because of the steady decline in open and click-through rates (CTR). I came across two research studies that answer the last question with a big YES! Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Buzz Marketing for Technology

JUNE 27, 2008

According to Nature in ‘ Six degrees of messaging ,’ computer scientists at Microsoft Research Redmond lab have logged a full month of instant messengers using — logically — Microsoft Messenger. This study has been led at Microsoft Research Redmond lab by Eric Horvitz and Jure Leskovec, who was an intern at the time.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. Let me direct you to a good article that I read recently that explains this concept very well. What is effective content marketing?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Adobe Experience Cloud Blog

MARCH 7, 2011

com article, “industry research shows that the ability to contact a lead increases by as much as a hundredfold if you reach out within five minutes versus waiting even 30 minutes.”. Such software also helps determine why some leads move from hot to closed and some take longer to develop in the nurturing cycle.

Top of Funnel 48

Top of Funnel Lead Scoring Lead Ranking Marketing Management 48

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

APRIL 30, 2010

Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs. See my post Rule of 5 for B2B content development. Refresh - Content gets stale over time.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

MAY 21, 2010

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Keep your focus squarely on finding topics that are of interest to your target audience and developing content. I say you need both.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Hubspot

AUGUST 25, 2010

You can follow her on Twitter at @googlegirl or read her blog. To help clarify your Off-Page SEO best practice approach and enable your organization to move forward, we’ll explore the ABCs of SEO tactics beginning alphabetically with A, for Article Marketing. A is for … Article Marketing. Promote RSS Feed URLs.

Tactics 28

Tactics SEO Digg Lead Scoring 28