SmartBrief - Marketing

JUNE 12, 2023

While these articles tend to be non-promotional in character, they enable authors to display their expertise, thereby building their credibility and authority. By contributing guest articles, you demonstrate that you are on the cutting edge of your industry and cultivate trust with customers.

Tips 52

Tips PR Guidelines Loyalty 52

Tiecas

MAY 7, 2024

What the heck am I talking about, and why am I suggesting the pillar of B2B industrial marketing success is somehow broken? An article in Forbes highlights this observation; it translates to the idea that 80% of a company’s revenues often come from a mere 20% of its customers. How does all this relate to industrial marketing?

Demand Generation Agencies 52

Demand Generation Agencies Lead Ranking Resources Advertising Agencies 52

Webbiquity

MARCH 8, 2022

There are lots of helpful articles sharing digital marketing tips online. This guide focuses instead on some newer, lesser known digital marketing techniques you may not have used before. This guide focuses instead on some newer, lesser known digital marketing techniques you may not have used before. Provide gift cards.

Small Business Marketing 297

Small Business Marketing Tactics Business Peer-to-peer 297

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Industrial marketing for manufacturers offers solutions that allow us to maximize our resources.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

B2B Marketing 304

B2B Marketing B2B Buyer Personas Mobile Advertising 304

Marketing Insider Group

DECEMBER 15, 2020

Content marketing can be a highly effective way to build brand awareness. Content marketing is an excellent way to demonstrate knowledge and expertise and build trust with your audience. The more content you publish, the more exposure you give your brand. But while exposure is important, it’s not the only factor at play.

Ad Building 337

Ad Building Content Marketing Brand Identity Branding 337

Zoominfo

JANUARY 15, 2019

This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. Social media has completely transformed the way people interact with each other—including the way sales professionals interact with customers and prospects. So, allow us to indulge. Ready to get started?

Peer-to-peer 185

Peer-to-peer Cold Calling Zoominfo B2B Sales 185

Marketing Insider Group

JUNE 7, 2021

Who is the one true king of marketing? In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). 79% of B2B content marketers say their organization has a content marketing strategy ( Content Marketing Institute). It can help you convert leads and win new customers.

Content Marketing 333

Content Marketing Planning Marketing Budget Creation Allocation 333

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Marketing Budget 218

Marketing Budget Work Management Marketing Management Marketing Budget Creation 218

Marketing Insider Group

JULY 6, 2020

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Optimize Your Company Page for Lead Generation. Quick Takeaways.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. In this article, we’re taking a deep dive into what this decline means for the world of content marketing. That’s right – we’re first hand witnesses to the decline of social media as the go-to source for driving web traffic.

Social Media 244

Social Media Social Marketing Media Content Marketing 244

Biznology

JANUARY 22, 2018

Industries like steel, autos, appliances, and pharmaceuticals have slow and expensive growth because they transform atoms, then move their products through a supply chain from manufacturing to customers. Both the Internet and global digital businesses have taken the lead in years. Only the issued patent, such as U.S. Like this post?

Lead Scoring 360

Lead Scoring Lead Ranking Intent Leads 360

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. Nutanix The Forecast.

Thought Leadership 309

Thought Leadership Enterprise Management Work Management Marketing Management 309

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Stats 278

Stats Advertising Agencies Paid Search Agency Work Management 278

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. Cultivating new leads and clients can be much costlier and more time consuming than retaining or upselling current ones. Providing real value today and consistently into the future will help you connect with customers on a deeper level.

Top of Funnel 328

Top of Funnel Work Management Marketing Management Content Marketing 328

Marketing Insider Group

SEPTEMBER 29, 2020

The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. As a reader, you’re naturally drawn into these articles (everyone loves a good story!) Quick Takeaways. Prosper and Thrive by Santander.

Paid Search Agency 361

Paid Search Agency Work Management Marketing Management Examples 361

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Marketing Automation Services 313

Marketing Automation Services Marketing Budget Paid Search Agency Service 313

B2B Marketing Directions

AUGUST 22, 2021

Marketing Week published an article earlier this month that is sure to provoke a strong response from proponents of account-based marketing. a strategy in which the marketing department delivers personalised communications to best-fit accounts, which are prioritised based on data from the sales team."

Account Based Marketing 52

Account Based Marketing ABM Paid Search Agency Marketing & Strategy 52

Webbiquity

OCTOBER 1, 2019

According to a Content Marketing Institute survey , 93% of B2B marketers use email to deliver content. However, 55% of content marketing teams are small and often have just one person creating content for an entire organization. Therefore, fixing the conversion problem requires first fixing the lead generation problem.

Email Marketing 213

Email Marketing Sales Qualified Leads Lead Scoring Lead Ranking 213

Launch Marketing

OCTOBER 18, 2023

Boosting traffic and generating leads should always be top of mind. Whether it is a website redesign or a new launch, gaining traffic is the first step on the path to lead generation and conversion success. There are several crucial steps to take to ensure your website boosts traffic and lead generation. Drives leads?

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Marketing Insider Group

NOVEMBER 3, 2020

Many brands pour money into attracting customers. But it’s just as important to put effort into keeping these customers. In fact, these days, an increasing number of organizations are discovering it’s more important to focus their attention on retention marketing. How Content Marketing Can Improve Your Customer Retention Rate.

Planning 361

Planning Top of Funnel Marketing & Strategy Paid Search Agency 361

Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. Not one lead. Now we ARE a little biased.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

The Marketing Blender

MARCH 15, 2021

Why Lead Gen Has Been So Difficult Since COVID and What You Can Do Get More Leads. Marketers need to toe the line between keeping the doors open and staying top of mind for their clientele. What does an effective digital marketing strategy look like in 2021 (and beyond)? Content marketing with a customer-centric focus.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Biznology

NOVEMBER 20, 2017

It is no longer possible to project yesterday’s trends to lead markets tomorrow. This article adds Partnership Capitalism to the last article’s Exponential Growth Publishing platform. This new roadmap and technology builds a people-first publishing and media industry. Tech-driven change is accelerating.

Marketing Management 149

Marketing Management Lead Ranking Advertising Agencies Paid Search Agency 149

seo.co

JUNE 13, 2022

Do you collect email addresses, but struggle to turn your leads into sales through your email marketing campaign? If so, you need a solid lead nurturing strategy. Most leads won’t convert right away. This article will help you understand and apply these two important strategies. What is lead nurturing?

Top of Funnel 111

Top of Funnel Lead Nurturing Leads Lead 111

Biznology

DECEMBER 18, 2017

When these fundamental technologies change, that can change the leading companies. If publishers and media companies deliver these new technology platforms, they will move themselves to the center of how we will live, work, learn, and play. The 20th century was governed by mass market products. Stage 3: Consumption.

Marketing Automation Services 156

Marketing Automation Services Sales Qualified Leads Lead Scoring Lead Ranking 156

Content4Demand

FEBRUARY 2, 2021

Not every marketing message can be condensed to 140 characters. LinkedIn articles expand your text real estate to as many as 125,000 characters —an ideal way to supplement your paid LinkedIn ad strategy or simply to build brand awareness and connect your thought leadership among key audiences. Craft Your LinkedIn Article.

Thought Leadership 66

Thought Leadership Linkedin B2B Thought Leadership DemandBase 66

Oktopost

JUNE 14, 2021

Potential customers rarely grow on trees. . It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . What Is Lead Generation?

Demand Generation Agencies 146

Demand Generation Agencies Demand Generation Lead Generation Paid Content 146

Oktopost

JULY 15, 2020

Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. For B2B marketers, the importance of LinkedIn cannot be overstated. Why LinkedIn Lead Generation is Perfect for B2B Marketing.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Circle Studio

DECEMBER 22, 2019

As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2019. . These posts are indicative of our blog’s mission to be the go-to resource for marketing best practices and information for both clients and prospects. 9 B2B Marketing Trends to Watch in 2020. Read Article.

Marketing Proposals 98

Marketing Proposals Advertising Agencies Paid Search Agency Lead Nurturing 98

Only B2B

JANUARY 12, 2022

As a b2b marketer, relying on a marketing plan that incorporates a number of approaches can help you raise brand awareness, expand your reach, and generate more sales leads. It’s a marketing strategy that entails republishing material that you’ve created on your digital platforms on third-party websites.

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 118

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 129

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 129

Biznology

OCTOBER 30, 2017

Exponential growth publishing can embed the best choices inside our digital activities. Publishing and media can become the heart of how everyone succeeds instantly online: Search: eliminate the inconvenient extra step of uncertain searches. How does this help people and please customers? Lesson for leaders.

Marketing AI 163

Marketing AI Lead Scoring Lead Ranking Marketing Automation Services 163

Hinge Marketing

SEPTEMBER 13, 2023

Educational webinars have emerged as a powerful marketing tool for many professional services and B2B firms. But not everyone is on the same page… As someone who has organized, promoted, and produced over 100 webinars at Hinge, you can imagine that I hold some strong perspectives on webinars as a marketing strategy.

Webinar Metrics 98

Webinar Metrics Education Lead Ranking Sales Qualified Leads 98

Optinmonster

DECEMBER 21, 2023

If you answered yes to both of these questions, you’ll benefit from learning how to do pre-launch marketing. Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. You first need a pre-launch marketing strategy to introduce a new product successfully.

Campaigns 89

Campaigns Ad Building Planning Paid Search Agency 89

Optinmonster

APRIL 26, 2024

Do you want to learn how to use Google search operators to improve your content marketing research? As a content marketer, I use Google search to find accurate information and data, monitor competitors, and discover opportunities for new content. What Are Google Search Operators? I’ve listed those first.

Search Marketing 93

Search Marketing Google Content Marketing Case Studies 93

BenchmarkONE

APRIL 1, 2021

A lot of content marketing is taking a shot and seeing what lands. In an effort to help you feel less foolish and create better content, we’re sharing with you some of our greatest blog posts on content marketing. How to Write a Marketing Blog that Ranks on Google. Content Marketing Ideas for Each Stage of the Sales Funnel.

Top of Funnel 66

Top of Funnel Content Marketing Planning Lead Scoring 66