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Webinar Recap: From Lagging to Leading Sales Indicators

InsightSquared

According to Gartner , “Sales organizations want to gain insights into the health of their business and the top drivers of their sales deals, but rely too often on static backward-looking sales KPI reporting capabilities from their sales force automation (SFA) solutions or BI platforms.”. Let’s set the stage.

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Future of B2B Demand Generation: Trends On the Horizon

Binary Demand

Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc. Equipped with this understanding, they provide customized content such as articles, webinars, or demonstrations that precisely target requirements. more than digital supplier interactions for affirming value.

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Now is the Time to Revisit Data Literacy

Vision Edge Marketing

In their report, Gartner laments that “by 2020, 50% of organizations will lack sufficient AI and data literacy skills to achieve business value.” That’s why we have written this article. This represents US $320-$534 million of the total market value of each business.”

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10 Key Game-Changing Benefits of Intent Data for Effective Marketing Strategies in 2024!

Only B2B

This article explains the intent data and why it is crucial to include it to hit your sales goal in 2024. Given the tangible benefits- emphasis will be on deeper data sets and metrics directly correlated to pipeline success, rather than superficial awareness statistics. Gartner , 2023) Data silos are the enemy of success.

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PR is creating tension between B2B CEOs and their CMOs, Research Finds

Champion Communications

Instead, CMOs need to think about their businesses’ specific growth objectives and create a dashboard of metrics that will directly correlate. Trying to win new names? Meanwhile, the majority (82%) of the CEOs polled in Champion’s survey agreed that the metrics their CMO uses to demonstrate the value of PR are of no use to them.

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8 social selling metrics to measure success

Sprout Social

In this article, we’ll walk you through 8 social selling metrics to pay attention to. By focusing on these four areas, the company found that a high SSI correlated with 45% more sales opportunities and 51% are more likely to hit quota. But don’t let all that strategizing go to waste. LinkedIn’s Social Selling Index (SSI).

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5 Keys to a Revenue Intelligence Platform

InsightSquared

According to Gartner, 80% of sales interactions will be digital by 2025. It requires a data lake, a correlation/context engine and machine learning so you can analyze complex, unlike data like structure, unstructured, custom objects, interactions and more. . Robust Activity Capture that is broad and deep.