Marketing Insider Group

JULY 19, 2010

In my 20 years of marketing, sales and Telemarketing experience I have created many “Tele Web” programs, and here are the top reasons they succeed. The Representative must specifically address the content that was viewed Each person that searches the web has a specific purpose.

Work Management 100

Work Management Marketing Management Lead Scoring Lead Ranking 100

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media. Create content based on top terms.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Marketing Insider Group

OCTOBER 12, 2010

Telemarketing services are continuing to grow in popularity, due to the low cost and high ROI; however, the difficulty lies in which telemarketing tactic to utilize. The training is critical to the success as the callers must understand your offering, but this is constant amongst all telemarketing tactics. That is so true!

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Marketing Insider Group

JULY 1, 2010

Social Media Tips for Marketers The highlight of this article is the section on “The Art of Conversation” from Jason Falls, who shares essential tips for everyone that is looking to participate in social media. It includes an excellent overview of how to maximize your Twitter searches to identify prospects. All rights reserved.

Social Media 100

Social Media Resources Media Web 2.0 100

markempa

AUGUST 17, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. My advice (if you plan to do it) is to start accumulating content and building your lead nurturing library ASAP.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Marketing Insider Group

AUGUST 26, 2010

Social Media Tips for Marketers The highlight of this article is the section on “The Art of Conversation” from Jason Falls, who shares essential tips for everyone that is looking to participate in social media. It includes an excellent overview of how to maximize your Twitter searches to identify prospects. All rights reserved.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

DECEMBER 7, 2010

Two timely articles I saw yesterday helped me to crystallize these thoughts. I’ve already published my B2B Marketing predictions for 2011 and while I think I captured a good mix of new and traditional issues, I realized that one thing was missing: a common theme. But what does that mean…?

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Marketing Insider Group

OCTOBER 26, 2010

Two recent articles on Harvard Business Review offer some great advice. The second article that inspired me was &# How Forethought (Not Intuition) Separates the Good from the Great &# by Jeff Stibel, CEO of Dun & Bradstreet Credibility Corp. And then there are truly strategic plans that will move our organizations forward.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Marketing Insider Group

OCTOBER 28, 2010

Having crafted a few myself, I am writing this article to share my experiences and tips on what has worked and what didn’t. For example, effective demand generation with high quality content that meets customer needs will produce awareness and will drive consideration of your product.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Marketing Insider Group

NOVEMBER 9, 2010

According to Kit Eaton , from Fast Company magazine in his article “ State of the Blogosphere “: There’s plenty more data in there, but the headline summary would seem to be that blogging is rapidly becoming more professional, and it’s challenging the mainstream media in terms of influence over consumer spending habits.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Marketing Insider Group

AUGUST 12, 2010

Lead scoring is a key component so that once a lead meets a quality threshold, it is sent to sales with all the relevant history such as marketing tactics responded to, content viewed, solution interest, budget or timeframe. Kim Albee, Genoo Marketing Automation Aug 17 2010 Thoughtful article.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

NOVEMBER 11, 2010

You can view all the articles posted on socialmedia.org and also in the “Social Media&# category of B2C Marketing Insider. I was truly impressed with the quality of the presenters and their content. Identify your influencers. This is my last point but certainly not the least. All rights reserved.

Web 2.0 100

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing 100

Marketing Insider Group

SEPTEMBER 9, 2010

I think this quote in the article from Erich Joachimsthaler, Founder and CEO of Vivaldi Partners sums it up well: “Brand Social Currency is not about social media, not about buzz, not about tactics. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

Social Media 100

Social Media Brand Identity Branding Media 100

Marketing Insider Group

NOVEMBER 4, 2010

and then provide targeted content based on that information. We have also had success with creating specific content around each step in the buy cycle on each landing page. For instance, in the connect mode, we provide short case studies and third-party “in the news&# perspective/ articles via PDF.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

and then provide targeted content based on that information. We have also had success with creating specific content around each step in the buy cycle on each landing page. For instance, in the connect mode, we provide short case studies and third-party “in the news&# perspective/ articles via PDF.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role?

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role?

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 1, 2010

When we start with customer needs and pains and then craft solutions, offers, content and marketing programs towards the customers, our businesses will start to sustain growth. I especially was glad to see content programs listed under your insight-driven marketing comment. Mark William Schaefer Dec 3 2010 Excellent article Michael.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

markempa

AUGUST 30, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This is a series of articles from various thought leaders in the B2B marketing industry based around the question "Wh.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. A recent article from eMarketer.com titled: Is the Click Still King? Step 4: Identify or create valuable content and offers. If you have content- test which pieces work best. This is the trickiest part.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog? I scan articles and quickly share them.

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

markempa

AUGUST 23, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. " Ive written a number of times that educational content is an important tool for lead generation. Ask why they downloaded the white paper.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Share your thoughts, post a comment.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Share your thoughts, post a comment.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

markempa

JUNE 14, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Do you have your web site’s good content under lock and key? They are coming to your site for information.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

markempa

APRIL 6, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Podcasting is proving to be a great way share multimedia content because your audience can fetch it automatically or when it fits their schedule.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

JANUARY 4, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. If youre planning any type of event marketing, Ruth Stevens new article on MarketingProfs.com is a great place to start.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

markempa

JUNE 21, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Create content thats relevant for each stage of the buying cycle. Create content thats relevant for each stage of the buying cycle.

Lead Generation 120

Lead Generation B2B Sales B2B Thought Leadership B2B Marketing 120

markempa

NOVEMBER 8, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Read How to Nuture Leads article on Marketing2IT. Nuts and bolts of contact frequency and content. Who owns the lead nurturing process.

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?! James Oct 18 2010 Great article.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

markempa

AUGUST 11, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Grams, suggests that marketers may want to rid their sites of registration pages for their “juicy” content. Do you agree with him? Why or Why not?

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

markempa

JUNE 8, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I read this excellent article, on i Six Sigma , by Michael J. Webbs article tells how to avoid the common pitfalls of sales/buyer process mapping.

Lead Generation 120

Lead Generation ROI Process Generation 120

markempa

MAY 18, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Share details about upcoming, events, articles, and press coverage. Integrate sales and marketing activity by using the same database or CRM system.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

Hubspot

FEBRUARY 10, 2012

Make sure your email subject line clearly indicates what the content of the email is about. consumers to limit the telemarketing calls they receive. If you do cold call and use telemarketing. How to Abide: Don't abuse your freedom of speech in your content. Include your physical postal address. Regularly update your list.

Paid Content 28

Paid Content Privacy Policies Advertising Agencies Telemarketing 28

Marketing Insider Group

MAY 10, 2010

See this article for 6 Steps to Find your B2B Audience on Twitter. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. Related Posts: Need to Drive Leads? All rights reserved.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

MAY 10, 2010

See this article for 6 Steps to Find your B2B Audience on Twitter. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. Related Posts: Need to Drive Leads? All rights reserved.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

JULY 29, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy July 29, 2010 8 Subscribe Why Do You Tweet? It is not another vehicle to SPAM unwanted content.

Social Media 100

Social Media Personalization Brand Identity Branding 100