Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. And how can you apply them to your own business to maximize your ROI?

Marketing Budget 225

Marketing Budget Work Management Marketing Management Marketing Budget Creation 225

Marketing Insider Group

NOVEMBER 8, 2022

Careless content marketing mistakes are costing businesses more than their monthly budget. An ineffective strategy will both pause a business’s growth and decrease their probability of sales by 40%. A genuine connection with your target audience results in boosted visibility for your business. Image Source: Groove HQ.

Marketing Budget Creation 301

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 301

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Business Continuity for 2024. Congratulations to all our Business Continuity influencers who participated! Join Enterprise Lite to work with all of these Business Continuity influencers! Join us today ! Brian Reid Score: 68.81

B2B Thought Leadership 116

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 116

Sharpspring

NOVEMBER 10, 2022

Lots of businesses set up blogs without any planning behind the effort. But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. Know Your Why.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Optinmonster

APRIL 26, 2024

” Savvy content marketers use search operators when researching keywords , competitors, and blog post headlines or when checking SEO health. As we can see, Google is only showing the article I pulled that quote from, so I know it’s showing in Google results and hasn’t been plagiarized.

Search Marketing 88

Search Marketing Google Content Marketing Case Studies 88

Webbiquity

MARCH 15, 2018

Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. What is the right social media scheduling tool for your business? With so many different social media scheduling tools to choose from, there’s something for everyone.

Social Media 323

Social Media Tools Media Work Management 323

Biznology

OCTOBER 11, 2017

Here’s an easy way to round out your content marketing strategy with videos that that increase engagement at lots of different spots on the customer journey map. Convert articles and blog posts to video. Your blog reflects your content marketing strategy—right down to the keywords. Beef up your video content.

Top of Funnel 112

Top of Funnel Work Management Video Marketing Marketing Management 112

Webbiquity

NOVEMBER 29, 2019

Startups and small businesses have to be clever enough to stay lean and still find ways to scale their business growth. Here’s how to use search engine optimization (SEO) and other digital marketing tactics to grow your business without a huge chunk of capital. Research the Right Keyword Opportunities.

SEO 285

SEO Paid Search Agency Lead Scoring Lead Ranking 285

ClearVoice

FEBRUARY 3, 2021

What is an article? An article is a piece of writing that educates, informs and/or colorfully illustrates a topic using purpose-driven writing, provocative insights and a unique perspective designed to engage an audience. Articles also can be… Blog posts. A general guide to article length: Short Form (500 words or less).

Thought Leadership 52

Thought Leadership FAQ Viral Marketing Fulfillment 52

Marketing Insider Group

NOVEMBER 30, 2021

In this article we’ll cover 4 ways to measure brand awareness as well as actionable ways to start increasing it. Organic share of voice shows how visible your brand is compared to others on SERPs for brand-relevant keywords and topics. Think about the examples we used at the start of this article. Quick Takeaways.

Brand Identity 299

Brand Identity Branding SERP Paid Search Agency 299

Marketing Insider Group

MAY 1, 2023

Content foundations are must-have artifacts like buyer profiles, industry and competitor data, search keyword analysis, content performance data, and key marketing messages. Similarly, a business has a mission to help customers solve a problem. Or said another way, businesses are on a quest to help heroes overcome trials.

Content Marketing 255

Content Marketing Planning Paid Search Agency Content 255

Marketing Insider Group

DECEMBER 15, 2020

Brand awareness is more than people simply recognizing your business name or your logo. The more content you publish, the more exposure you give your brand. For example, take a look at the blog published by marketing and CRM software company, HubSpot. Every piece of content has the potential to widen your audience.

Ad Building 343

Ad Building Content Marketing Brand Identity Branding 343

Martech

NOVEMBER 10, 2022

In this article, we will discuss how to leverage content research and automation tools to cut corners and preserve valuable resources. Creating content is a process that includes some indispensable steps, namely: Determining the article topic Creating a content brief Writing an optimized article copy.

Marketing Automation Services 96

Marketing Automation Services Automation Top of Funnel Work Management 96

Contently

MARCH 22, 2022

First, you find the lucrative keywords in your niche through a tool like Ahrefs, and then scan and skim the articles on the first page of Google. And you make your article longer. Soon enough, after ranking for as many keywords as possible, you publish eBooks to capture some of those juicy lead-nurturing emails.

Top of Funnel 188

Top of Funnel SEO Brand Identity Branding 188

Marketing Insider Group

AUGUST 13, 2020

To achieve high organic rankings, you must commit to content marketing and writing customer-centric content. Businesses can successfully rank for valuable keywords by putting together the best answers to their audience’s questions. Our position is to create customer-centric content consistently. So, what’s the secret?

Traffic 284

Traffic Cost Per Click Organization Lead Scoring 284

Marketing Insider Group

NOVEMBER 14, 2022

How does a relatively small marketing organization scale its content strategy and deliver more valuable content to its customer base? Customers crave useful and informative content, but in a busy company, there are only so many hours in a day—and often not enough to produce the quantities of content it needs.

Work Management 143

Work Management Marketing Management Marketing & Strategy Marketing Strategy 143

Marketing Insider Group

NOVEMBER 30, 2021

Aside from your headline, your blog introduction is the most important factor in determining whether a user will actually read your article. You know what you’re looking for when you do a Google search, and after just a few sentences you can pretty confidently figure out whether a particular article is going to deliver it.

Custom Publishing 346

Custom Publishing Tactics Search Marketing Lead Scoring 346

Marketing Insider Group

APRIL 28, 2021

But back then, content was only a vehicle for injecting keywords into blog posts and other website content. Back then, the more keywords and the weirder you’d arrange them, the higher your site would rank. And it’s not so much the keywords these days. Search engine optimization (SEO) goes well beyond keywords these days.

SEO 307

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 307

Marketing Insider Group

OCTOBER 16, 2023

Just input a keyword, and you’ll see popular articles and posts. Buffer Image Source: Buffer Buffer is a social media management tool that allows users to schedule, publish, and analyze their posts across multiple social media platforms. Here are some of our favorite features and aspects of Semrush: Keyword research.

Paid Content 256

Paid Content Budget Programs Research Marketing Analytics Tools 256

Webbiquity

APRIL 11, 2023

AI is being used to automate mundane tasks, drive data analysis, create personalized customer experiences, and much more. For example, if you are looking for articles about artificial intelligence, an AI-driven tool could comb through millions of articles online and deliver only the most relevant ones straight to you.

Marketing AI 313

Marketing AI Curation Content SERP 313

Valasys

OCTOBER 2, 2023

In today’s digital age, having a strong online presence is crucial for small businesses looking to thrive in their local communities. Local SEO helps your business get noticed by potential customers in your area, driving more foot traffic and online engagement. Why is Local SEO Important for Small Businesses?

Small Business Marketing 52

Small Business Marketing SEO Tips Long Tail Marketing 52

Marketing Insider Group

FEBRUARY 1, 2021

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. Similarly, your business can benefit from understanding the age-old yet somehow underutilized buyer intent concept. Buyer intent comes down to understanding what makes an excellent lead for your business. Source: G2.

Buyer Intent 358

Buyer Intent Intent Work Management Marketing Management 358

Marketing Insider Group

MAY 12, 2020

Of course, blog articles should only be as long as they need to be. But the fact is, when researching online, most readers want more information that a 300-word article can convey. To rank well, you must publish posts often — at least two to four times a week. Some posts can get their message across in 300 words.

Lead Scoring 280

Lead Scoring Lead Ranking Paid Search Agency Keywords 280

Content Standard

APRIL 16, 2024

This article explores how AI can streamline the process without sacrificing quality or strategy. Related Article: Discover the impact of generative AI on SEO and how to align your search strategy with the latest developments. It’s also common for keyword research to be misaligned with business objectives.

Marketing AI 100

Marketing AI SEO Lead Scoring Lead Ranking 100

seo.co

SEPTEMBER 25, 2023

There are more than 63,000 searches per second on an average day, and most consumers and business owners rely heavily on Google when researching new products and services. Most businesses have adapted by putting at least a little time and effort into their search ranking strategy. That’s where good SEO agencies come in. Close deals.

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

Animalz blog

MAY 2, 2023

Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day. Publishing Frequency and Content Length Trend Upwards Publishing frequency is a powerful growth lever, but for most of SEO’s history, the mechanical process of writing has been the bottleneck.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

Scoop.it

JUNE 1, 2023

It is LOCAL SEO, a POWERFUL TOOL that can help you reach your target audience , connect and target potential customers in the market. Local SEO is a technique for increasing the visibility of your local business in Google search results. So, get ready to amplify your visibility and take your business to new heights!

Small Business Marketing 83

Small Business Marketing SEO Business Ideal Customer Profiles 83

Sprout Social

APRIL 29, 2024

But sometimes, despite your best efforts, your business might attract negative attention. Reputation management services help businesses handle and avoid these situations, minimizing professional damage and guiding them through the storm. But how do you know which online reputation service is the best fit for your needs?

Work Management 91

Work Management Marketing Management Service Brand Identity 91

Top Rank Marketing

JANUARY 24, 2024

For business leaders and marketers, attempting to keep pace in this environment is challenging, but highly rewarding. It is the framework that guides your approach to gaining visibility in search engine results pages (SERPs) for terms valuable to your business. Maintenance and optimization Things change fast in the business world.

Marketing AI 132

Marketing AI SEO Ad Building Marketing & Strategy 132

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. For instance, we got eight clicks on a page about the SDR approach, which ranked for the “SDR team outsource” keyword, and two opportunities came from it. You can even convert them into paying customers in the long run.

Top of Funnel 122

Top of Funnel SEO B2B Paid Search Agency 122

Optinmonster

FEBRUARY 21, 2024

Write Pillar Articles In our writing, we focus on writing one pillar article that covers everything, rather than writing a bunch of different blog posts all related to the same topic. Pillar articles are the highest quality posts that drive the majority of our traffic.) Google likes articles that are fresh and new.

Paid Content 71

Paid Content Traffic Webinar Metrics Marketing & Strategy 71

Buffer

MAY 4, 2022

After all, you’re a small business owner, and probably not a trained writer. A blog can also be a low-cost way to elevate your small business’s reach and also build credibility with your followers, making it a win-win situation. Why start a blog for your small business?

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. A strong presence on LinkedIn provides your business with a professional digital presence and an opportunity for your brand to be seen by 930 million members and 75 million businesses. Table of contents: What is a LinkedIn Business Page?

Linkedin 112

Linkedin Effectiveness Ideal Customer Profiles Business 112

ClickZ

JUNE 15, 2023

Ecommerce websites are more about engaging their traffic in direct sales, creating an outreach list, and making sure to reach and connect with potential customers. Someone (often a freelancer or an external agency) is tasked to publish a certain number of articles that often have nothing to do with that brand’s value proposition.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 133

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 133

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). If you’re wondering how to make this happen, this article is exactly what you need. For example, consider Hims as an example.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Sprout Social

AUGUST 25, 2022

While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives. We’ll walk you through what is normally included in the cost of social media management, how the cost of agencies compares to freelancers and the average amount a business should spend.

Paid Content 122

Paid Content Social Media Work Management Marketing Management 122