Digital B2B Marketing
OCTOBER 23, 2012
LinkedIn did not launch a new feature to follow thought leaders or the ability for select individuals to publish articles on LinkedIn. Now LinkedIn Is In The Content Business With 150 recognized and respected contributors, LinkedIn just launched their publishing business with an all-star cast. can match that contributor list.
Digital B2B Marketing
DECEMBER 2, 2013
Actually, no one should be, but that’s a topic for another article). According to a study referenced in Harvard Business Review, companies were 60 times more likely to get a qualified lead when they followed up within an hour versus waiting more than 24 hours. But they aren’t just cold contacts either.
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Digital B2B Marketing
AUGUST 28, 2012
If you are looking for another article that lists search, social media, persona development or lead management, this is not it. Business Savvy If B2B marketing will be connected more closely to the business and business results, B2B marketers must become more business savvy.
Digital B2B Marketing
DECEMBER 4, 2012
It doesn’t matter if you like Hubspot’s formula or not (at least not for this article). One day many businesses will put a value on their social media audience, if it is in the form of monthly impact to their business or the average value of an audience member.
Digital B2B Marketing
JULY 17, 2013
You know any business without a social media presence will be out of business in five years (bonus: you know that statement was first made nearly four years ago. Unfortunately, the first item here happened to me the other week and prompted this article. You believe in advertising as a force for social good. Really folks?).
Digital B2B Marketing
JANUARY 24, 2013
It Isn’t Connected to the Business Being “all about your audience” can go too far. If focusing on your audience took your blog to an area that isn’t relevant to your own business, you have gone too far. However in most cases it won’t drive the underlying business and it will lose support over time.
Digital B2B Marketing
NOVEMBER 19, 2013
Businesses needs to drive growth and lead generation is a key way the business expects marketing to contribute. The first article in this series on publisher lead generation programs looked at the cost of lead generation programs. Enterprise B2B marketers face a conundrum. However, sales cycles are long.
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