Martech

OCTOBER 11, 2022

On July 1, 2023, Google will move everyone to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (also known as Universal Analytics or UA). What is Google Analytics 4? Google Analytics is a staple tool for marketers to track online activity. GA4 vs. Universal Analytics. Yes and no.

Marketing Analytics Tools 83

Marketing Analytics Tools Paid Search Agency Advertising Agencies Analytics 83

Outgrow

NOVEMBER 11, 2020

13 Use Cases of Google Tag Manager (GTM) Feature in Outgrow. By now you must have heard of something called the Google Tag Manager. What Is Google Tag Manager? Google Tag Manager is a tag management system. It allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website.

Marketing Analytics Tools 52

Marketing Analytics Tools Outgrow Tagging Work Management 52

KoMarketing Associates

OCTOBER 12, 2022

Are you ready for the move to Google Analytics 4? GA4 and Google Analytics are two separate tools, so you’ll have to complete this step even if your Google Ads is already connected to Universal Analytics (aka UA, the old Google Analytics tool.) . Click to view the Auto-tagging section. Sign into Google Ads.

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

KoMarketing Associates

DECEMBER 20, 2022

In 2022, our blog significantly focused on switching from Universal Analytics (UA) to Google Analytics 4 (GA4) and what it means for B2B marketing measurement. Recently, we brought in Brie Anderson , the Founder & Owner of BEAST Analytics , to talk to the team about making the switch to GA4. Are some no longer relevant?

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

Webbiquity

MARCH 5, 2020

This Technical SEO Google Data Studio Dashboard has been built and templated so that anyone can download and use to gain vital insights into the relationships between different datasets, and use these insights to create a truly data-driven technical SEO strategy. Automated Google Analytics data, including: Page load times. Next Steps.

SEO 313

SEO Google Ad Building Marketing Analytics Tools 313

Parse.ly

MARCH 10, 2020

Boasting mobile website optimization, sleek design templates, and unmatched flexibility with a vast library of plugins, other CMS don’t even come close. As the preferred choice of businesses worldwide, having access to WordPress analytics is critical to measuring success online. But where do you get these crucial WordPress analytics?

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management Analytics Work Management 52

Scoop.it

JUNE 7, 2021

Email design system , also known as modular email templates significantly cut down the time taken to create an email. In case you are not a fan of templated emails, you can create reusable HTML blocks for the header and footer. HubSpot Email Analytics looks something like this: Source: HubSpot. Wrapping Up.

Email Marketing 65

Email Marketing Template Product Work Management 65

Martech

NOVEMBER 2, 2023

Seismic Aura Copilot provides content description and tagging recommendations. It includes an automated design template scaling tool; a design template editor; an AI-powered creative library; and an online proofing solution supporting 160+ file types, including videos.

Digital Asset Management 106

Digital Asset Management Enterprise Management Multi-Channel Paid Search Agency 106

SendX

AUGUST 4, 2020

With its detailed analytics, dashboards, and automation, the marketing team can quickly provide relevant and actionable data to the sales team to talk to the right customer at the right time. Edit an existing template Note that all the three ways will require you to know HTML & bit of CSS to work around. Read on to find more.

Enterprise Management 195

Enterprise Management Marketing Automation Services Budget Programs Work Management 195

SendX

AUGUST 4, 2020

With its detailed analytics, dashboards, and automation, the marketing team can quickly provide relevant and actionable data to the sales team to talk to the right customer at the right time. Layouts: Themes: Campaign: All the categories of templates can be edited with drag & drop functionality, except when you code your own.

Enterprise Management 195

Enterprise Management Marketing Automation Services Budget Programs Work Management 195

Optinmonster

APRIL 4, 2024

In fact, Constant Contact has pre-made templates set up for these workflows. It comes with an easy-to-use drag-and-drop email builder and several email templates to help you design beautiful emails. Constant Contact offers an excellent balance of features, ease of use, and cost-effectiveness.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

Contently

NOVEMBER 10, 2022

.” Advancing to this level is difficult—like climbing the Mount Everest of marketing analytics difficult—but it gets a lot easier when you start using a platform to keep track of everything in one place: strategy, ideation, planning, creation, distribution, and analytics. Create content efficiently and at scale.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Optinmonster

JULY 28, 2022

In this article, we’ll show you how to track marketing campaigns on your WordPress site using Google Analytics and UTM (Urchin Tracking Modules) tags. The easiest way to track your website traffic, conversions, and revenue is with an analytics plugin like MonsterInsights. Fortunately, there’s an easy solution: UTM tags.

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

Martech

DECEMBER 18, 2023

Expanding a metadata schema is the quickest way to do this so that you can tag assets to reflect the source of their creation. Build collections, tags, and taxonomies to identify and isolate AI-influenced assets. Tagging prompts based on factors like tone of voice or goal outcome for easy filtering and reuse.

Marketing AI 110

Marketing AI Digital Asset Management Enterprise Management Work Management 110

Sprout Social

OCTOBER 4, 2021

Sprout’s tagging feature makes this type of analysis easy. Using tags, you can categorize your content in a way that makes sense for your business. For example, you could use tags for specific product lines, sentiment scores or customer care, and use the Tag Performance Report to track the results.

Advertising Agencies 124

Advertising Agencies Business Ideal Customer Profiles Advertising Benchmark 124

Sprout Social

AUGUST 8, 2022

This includes a dedicated intro-maker with tons of pre-built templates and transitions. The platform offers fully-customizable templates for both YouTube channel art and thumbnails, too. YouTube analytics and benchmarking Tools. Measure Studio is a YouTube analytics tool with features that dive deep into content performance.

Youtube 106

Youtube Tools Social Media Keywords 106

Optinmonster

MARCH 21, 2024

Step 2: Create a Remarketing Tag Once your audience is defined, creating a remarketing tag within Google Ads is next. You can do this with either, the Google tag or Google Tag Manager setups. The Google ads tag is crucial for tracking website visitors and adding them to your remarketing audience lists.

Paid Search Agency 87

Paid Search Agency Ads Google Marketing Analytics Tools 87

Heinz Marketing

SEPTEMBER 9, 2021

Does the platform offer analytics? Personalization: Use machine learning and predictive analytics to automatically put the most relevant content in front of each buyer across channels. The landing pages, email templates, and mobile optimization has also been very satisfactory. What types of content does the platform support?

Marketing Automation Services 129

Marketing Automation Services Marketing Automation Automation Work Management 129

Walker Sands

DECEMBER 1, 2023

Google Analytics 4 (GA4) introduced several big changes for B2B marketers who recently had to switch over to the analytics tool from Universal Analytics (UA) , including how GA4 tracks conversions, the shift to events instead of goals, and the implementation of predictive metrics and audiences. Select “Web.”

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Report Paid Search Agency Google 52

Oktopost

MAY 2, 2021

You can do this on YouTube through the magic of tags. Optimize your tags for the most integral keywords (or the most frequent misspellings) and leave out the rest. . The essential features of this tool include being able to post to YouTube and track analytics directly from the app. . YouTube Analytics.

Youtube 132

Youtube Budget Programs B2B Marketing SEO 132

Marketing Insider Group

AUGUST 13, 2020

Once I’ve chosen a keyword, I use SEMrush’s template. Other tips for determining what audiences want to know about: Look at interest overview in Google Analytics to see what your traffic’s interests are. Technical includes the backend of stuff like URL formatting, meta descriptions, and alt tags. On-site is the actual content.

Traffic 288

Traffic Cost Per Click Organization Lead Scoring 288

Litmus

JUNE 4, 2021

Litmus Builder lets you quickly build for and test the email clients that matter most to your audience, and use reusable HTML and CSS code snippets and pre-tested templates to reduce errors and maintain brand consistency. Choose a template to edit with your content. Let’s say you created your project from a template.

Enterprise Management 104

Enterprise Management Template Work Management Marketing Management 104

ConvertKit

JANUARY 20, 2022

A real bargain strikes the perfect balance of affordability and value, without sacrificing essential functionality like deliverability , support, and features like email automations , tags, and segments. Email service providers (ESPs) usually offer free email templates that can be tailored to your preferences. Never pay for duplicates.

Budget Programs 90

Budget Programs Marketing Automation Services Enterprise Management Cost 90

Martech

JUNE 6, 2023

Customer data, AI, marketing automation and analytics are must-haves for any martech stack and several companies are now looking to sell them all at once. For example, if you’re already using Adobe Analytics and Target, adding Sites may make things more seamless; but is your current website lacking? Brand template changes.

Paid Search Agency 109

Paid Search Agency Ads Marketing Automation Services Tips 109

Sprout Social

JANUARY 19, 2021

Our Competitive Analysis Topic Template , released for Sprout Listening earlier this year, enables you to compare share-of-voice data, which is one of the most powerful social metrics to gauge your brand’s competitive position and industry relevance. Stay tuned for exciting updates coming for the Tag Report in early 2021. .

API 96

API Advertising Benchmark Marketing Management Analysis 96

Sprout Social

MAY 18, 2023

Create post templates If you’re constantly scrambling for new post ideas , try turning your best performing posts into templates. On TikTok, Paramount+ uses a slightly different formula, while maintaining their templated approach. Take a cue from Paramount+ by creating your own post templates.

Copywriting 126

Copywriting Social Media Practices Marketing AI 126

Martech Advisor

DECEMBER 3, 2019

Important features provided by email marketing software are email scheduling, data segmentation, personalized messaging, email automation, email analytics, A/B testing, and email integration. Merge Tags. Merge tags are specific codes that allow users to insert unique data points that are sourced from customer data platforms.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

Optinmonster

AUGUST 16, 2023

For example, you get to beautify emails by using pre-designed templates. The most important benefit is detailed analytics. This includes merge tags or dynamic content blocks that allow you to add the recipient’s personal information. You get to segment your audience and send them emails based on their interests.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

Hubspot

APRIL 2, 2018

Then, grab your free planning template to master on-page SEO. You can do this in the form of tags in your content management system (CMS), or as basic anchor text in the body of the article. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. Step 1: Make a List of Topics.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Sprout Social

SEPTEMBER 6, 2023

You’ll be redirected to an admin page where you can complete your profile and manage everything, including your Feed, Activities on your page (comments, mentions, reactions, or reposts), and your LinkedIn Analytics. Monitor your LinkedIn analytics using the in-built analytics tool.

Linkedin 114

Linkedin Effectiveness Ideal Customer Profiles Business 114

Sprout Social

APRIL 26, 2023

To track our results, we tagged our experiment posts in Sprout. Tags helped us pull reports solely featuring our experiment results, which is an effective way to track specific post results, or campaigns. See the tags we used for this experiment below (in Sprout’s dark mode.) We go deeper into link tracking in the next section.

Linkedin 107

Linkedin Ad Frequency Social Media Marketing Analytics Tools 107

Convert

JUNE 29, 2021

When Google Analytics released the first features of Consent Mode , we were so excited to test them out and share with you why this is huge for Privacy. We’ve been patiently waiting ever since for news about a more holistic integration with Google’s preferred implementation solution, Google Tag Manager (GTM).

Tagging 52

Tagging API Paid Search Agency Privacy 52

Martech

OCTOBER 22, 2021

Enterprise-level platforms may also provide more extensive link and site audits or analytics that include predictive scoring systems to identify potential opportunities to improve page performance or link authority. Most enterprise SEO platforms track, measure, and integrate social signals into their analytics and dashboard reports.

Enterprise Management 136

Enterprise Management Marketing Management Search Marketing Lead Ranking 136

Binary Demand

JUNE 12, 2023

It goes beyond basic email marketing by providing advanced features such as personalized messaging, B2B customer segmentation , lead nurturing, behavior tracking, and performance analytics. Create Email Templates and Content Design email templates that are visually appealing and align with your brand.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Binary Demand

JUNE 12, 2023

It goes beyond basic email marketing by providing advanced features such as personalized messaging, customer segmentation , lead nurturing, behavior tracking, and performance analytics. Create Email Templates and Content Design email templates that are visually appealing and align with your brand.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

Sprout Social

AUGUST 10, 2022

Use AI search, filters and engagement analytics to find the best influencers for your brand. Leverage in-depth analytics to track progress, analyze influencer success and improve future campaigns. Does it offer analytics and reporting? Access real-time analytics and reporting. Stay on top of trends. Key features.

Marketing Budget 113

Marketing Budget Budget Programs Enterprise Management Work Management 113

Parse.ly

OCTOBER 21, 2022

And with the sheer volume of technology solutions on the market today (almost 10,000, according to a recent study by ChiefMartec.com ), no wonder the choices feel endless when it comes to building out a content tech stack, including bolting in an analytics solution. . Integrate, implement, foster usership: the road to analytics nirvana.

Marketing Analytics Tools 40

Marketing Analytics Tools CMS Development Work Management Paid Search Agency 40