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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

This included best practices for LinkedIn Group management, participation, and establishing a consistent level of communication and engagement. Take a look at the following groups and determine how your marketing initiatives could benefit from becoming a member or as an example of successful LinkedIn Group management. Google Analytics.

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The 14 Best Marketing Automation Tools

Webbiquity

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. These firms are also much more likely to be “best in class,” and most see sales pipeline opportunities increase by 10-15%. Pricing: contact vendor.

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Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

The SEO and calendar features are still in beta and will be rolled out this spring and summer. In the case of customer management, the big question is whether the marketing system should be separate from sales and service systems. The trick to winning these benefits is becoming a platform in the first place.

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For Whom the Bell Tolls: What the D&B/Lattice Acquisition Means for B2B Marketers

Rev

As we mentioned in our post discussing what recent moves by Google could signal for the future of PPC and SEO , quality data is king. And just as I hit publish on that post came the news that Google has entered into an agreement to acquire Looker , the data analytics company. Account-based marketing? But not for lack of trying.

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Review: Six Small Business CMS and Web Marketing Systems

Webbiquity

What’s the best web content management system (CMS) for your small business? Should you look at something beyond a CMS—a web marketing system (WMS), that provides additional functions like customer relationship management (CRM) and email? 240-$1200/year ($20-$100 per month). Solution Toolbox. 300 per year ($25 per month).

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What I Learned at Video Marketing Space Camp

Vidyard

With thought leaders from both Salesforce.com and DocuSign set to speak, I wasn’t the only one in the room geekin’ out at the prospect of learning about marketing strategy direct from Victor Haseman and Meagen Eisenberg – and they didn’t disappoint! As Salesforce.com discovered, CTAs outperform traditional banner ads.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? If you dig into the design and capabilities, you’ll find that while CRM systems provide indispensable value to any kind of sales organization, the reality is that they fall short for most marketing departments. Account Management. Case Management.