Vidyard

MAY 12, 2015

Nashville, TN – Sirius Decisions Summit – May 12, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, and SnapApp , the leading platform for creating interactive content experiences, today announced a new partnership to combine the power of video with interactive content.

Interactive Marketing 50

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 50

Vidyard

MARCH 23, 2021

A solid plan can be the difference between knowing how much return on investment (ROI) your content is delivering and throwing metaphorical spaghetti at the wall to see what sticks. You can start to use video to increase qualified leads in your sales pipeline and prove ROI. Starting from scratch? No need to worry.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Vidyard

NOVEMBER 13, 2019

Get inspired by these examples of The DemandGen Father videos rendered for a sample recipient named John Smith. Liberty Safe recently launched The Home and Gun Safe Channel resulting in more than a 1,000% year-over-year growth in their YouTube traffic and lots of new leads for their sales team. and big results for their business.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

ClearVoice

JUNE 21, 2022

Below are three sample content strategy examples. 3 types of content plans with sample scenarios. Let’s take a look at the three types of content plans and some sample scenarios based on your budget. Here’s how to create and budget your content plan (with sample scenarios). Get them right here for free.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

ClearVoice

MARCH 19, 2020

Here’s how to create and budget your content plan (with sample scenarios). Although content marketing needs vary business to business, this is a sample of a content plan you could expect to receive over the course of a year with a $5K monthly budget: Technical and keyword audit (once annually). Snag them for free right here.

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

Versium

OCTOBER 23, 2018

What we are all witnessing is the sunset of the golden age of traditional targeting and segmentation, due to the sheer power, efficiencies, cost savings and ROI potential of AI. The post Prepping For The AI Marketing Tsunami appeared first on Versium | AI Predictive Analytics | Marketing and Enterprise | LifeData |.

Marketing AI 40

Marketing AI Account Based Marketing Lead Ranking Paid Search Agency 40

Versium

OCTOBER 23, 2018

What we are all witnessing is the sunset of the golden age of traditional targeting and segmentation, due to the sheer power, efficiencies, cost savings and ROI potential of AI. The post Prepping For The AI Marketing Tsunami appeared first on Versium | AI Predictive Analytics | Marketing and Enterprise | LifeData ||.

Marketing AI 40

Marketing AI Account Based Marketing Lead Ranking Paid Search Agency 40

Vidyard

NOVEMBER 13, 2019

Get inspired by these examples of The DemandGen Father videos rendered for a sample recipient named John Smith. Liberty Safe recently launched The Home and Gun Safe Channel resulting in more than a 1,000% year-over-year growth in their YouTube traffic and lots of new leads for their sales team. and big results for their business.

Video Marketing 65

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 65

Vidyard

NOVEMBER 13, 2019

Get inspired by these examples of The DemandGen Father videos rendered for a sample recipient named John Smith. Liberty Safe recently launched The Home and Gun Safe Channel resulting in more than a 1,000% year-over-year growth in their YouTube traffic and lots of new leads for their sales team. and big results for their business.

Video Marketing 50

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 50

Vidyard

OCTOBER 27, 2019

A solid plan can be the difference between knowing how much return on investment (ROI) your content is delivering and throwing metaphorical spaghetti at the wall to see what sticks. You can start to use video to increase qualified leads in your sales pipeline and prove ROI. Sample Video Production Timeline. No need to worry.

Enterprise Management 83

Enterprise Management Video Marketing Marketing & Strategy Marketing Strategy 83

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Develop customer relationships, automate marketing programs, measure marketing ROI. Workflow-oriented, highly detailed behavioral data, analytical queries. Analytics and Dashboards. Track program objectives, results, and costs to assess the program ROI. Marketing Automation. Business Goal. Departmental Focus.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Single Grain

OCTOBER 19, 2023

In this post, we’ll take a magnifying glass to Twitter (yes, we know it’s X now; old habits die hard) video views and see how they compare to views on other platforms like YouTube. Mr. Beast is transparent about his video stats , especially on YouTube. Four seconds is all it takes for Twitter to count it as a video view.

Twitter 52

Twitter Video Marketing Youtube Viral Marketing 52

Marketing Insider Group

MARCH 28, 2024

By integrating Fomo with Google Analytics, you can also measure the ROI of showing customer interactions on your site. Refer to our Google Analytics guide if you need any help with setting up this tracking. To get started, it’s easiest to use a tool like Fomo. Link back to your blog in your guest post.

eCommerce 210

eCommerce Tactics Budget Programs Work Management 210

Mass Analytics

JUNE 14, 2023

In other terms, if another sample is drawn, it is likely to obtain a similar or close measure of the coefficient and that value is ensured to be different enough from 0. In fact, brands tend to deploy several channels at the same time, especially the digital ones (search, display YouTube.).

Marketing Mix 104

Marketing Mix Stats RSS Statistics 104

Brandwatch Marketing

AUGUST 21, 2023

Hootsuite Integrated with over 25 social networks, Hootsuite is the right management tool for you if you’re looking for engagement, great publishing and workflow features, analytics and managing campaigns, all in one place. One of its core strengths is definitely facilitating audience engagement.

Enterprise Management 98

Enterprise Management Social Media Work Management Marketing Management 98

DivvyHQ

DECEMBER 12, 2017

In our new eBook, we feature exclusive insights from 10 leading content analytics , marketing, and digital thinkers who reveal how to get serious about content performance measurement. Below is a sample of their contributions. Smart, mature organizations know ROI comes in many guises, not all sales-related.” Tweet this.

Top of Funnel 62

Top of Funnel Planning Content Marketing Guerilla Marketing 62

NuSpark Consulting

MAY 19, 2012

Below is a sample Welcome tab developed by app maker PageMagix. Any URLs should be tagged with analytics UTM codes so that specific links can be tracked. Here are some ways to find content to share: Blogs you subscribe to, Twitter feeds, Google Alerts, YouTube videos, and pages that your firm likes on Facebook.

Facebook 100

Facebook Lead Scoring Lead Ranking Generation 100

Webbiquity

FEBRUARY 13, 2017

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.”

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Webbiquity

JANUARY 31, 2017

While chief marketing officers are under increasing pressure to quantitatively demonstrate the ROI of marketing investments, most still struggle with it. Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.”

Marketing Analytics Tools 100

Marketing Analytics Tools Marketing Automation Services Analytics Enterprise Management 100

Vidyard

JANUARY 6, 2022

Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5. Video Analytics Statistics 2.5.1 YouTube Statistics 3.7 Optimize Support with CRM Integration and Video Analytics 6.1 Video Analytics 1. Video Analytics and Integrations 4.3 Video for Sales Statistics 1.1

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Unbounce

JUNE 29, 2021

Whenever a consumer clicks on a link in an email or an ad on Google, YouTube, Facebook, or similar places on the web, they’re redirected to “land” on a specific page that provides more depth to the headline. Landing Page Analytics. Want to see how retargeting can boost your ROI? What Is a Landing Page? Landing Page Optimization.

Landing Pages 143

Landing Pages Paid Content Top of Funnel Marketing & Strategy 143

Single Grain

NOVEMBER 20, 2020

With the help of this tool, you can perform keyword research for Google, YouTube, Bing, Amazon, eBay and app stores. Top Features: You can check keyword rankings on major search engines such as Google, Yahoo, Bing, YouTube and Yandex. Keyword Research. Rank/Keyword Tracking. Content Marketing. Link Building. Competitive Analysis.

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52

nDash

JUNE 23, 2021

Email marketing software, Google Analytics, social media analytics help uncover most of this information. YouTube thumbnails and channel art. Combine that with 87% of marketers indicating that video gives them a positive ROI, and these are two content promotion strategies you shouldn’t neglect. Infographics.

Paid Content 96

Paid Content Promotion Tips Cost Per Click 96

Moz

DECEMBER 16, 2019

YouTube, Instagram, Pinterest, Facebook, Twitter, crafting forums.choices abound! If you or a staff member happen to create one of the most-viewed videos on YouTube for the three-needle bind off or crafting felt succulents , it could inspire travelers to put your shop on their bucket list. Your social media presence.

Search Marketing 62

Search Marketing Enterprise Management Work Management Marketing Management 62

Mailmunch

MAY 24, 2021

And the best thing is, once a person becomes a client, you can use proven digital marketing techniques to turn them into a returning customer, minimizing advertising costs and increasing your ROI. If you look at the popularity of unboxing and review videos on YouTube, you’ll see how effective such content can be.

Landing Pages 52

Landing Pages Effectiveness Lead Scoring Lead Ranking 52

ClearVoice

APRIL 2, 2020

This partnership might look like a Q & A YouTube video between the SME and someone from the granola bar company. This analytics-meets-content guru will crunch the numbers to see what your audience is actually craving more of, thanks to some deep data. How to Create a Content Plan: Three Sample Scenarios. Click To Tweet.

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

Sprout Social

JANUARY 30, 2019

Sample Social Media Goals for 2019. Improve ROI. Positive social media ROI doesn’t happen by accident. And thanks to the sheer wealth of demographic data and social media analytics tools out there, you really don’t have to anymore. Increase brand awareness. Research your audience.

Social Media 112

Social Media Social Marketing Marketing Strategy Marketing & Strategy 112

Content Marketing Institute

JANUARY 25, 2018

If you’re tempted to inventory less than everything, evaluate a representative sample. “Do As Laura explains: Create a system that makes sense so you can tell key things by glancing at the number: “Oh, this is two levels deep on the website,” or “This piece came from the app,” or “This is a YouTube video because it starts with a three.”.

Content 107

Content Click Rate Paid Search Agency Tools 107

Contently

DECEMBER 5, 2019

Of that sample, 25,544 pieces of content came from financial services companies. Note: Our dataset excludes LinkedIn shares, because LinkedIn has closed off their API from all third-party analytics tools.). We’ll get to social distribution trends in the next section.). When done well , it’s worth it.

Advertising Benchmark 130

Advertising Benchmark Marketing Budget Work Management Marketing Management 130

Hinge Marketing

JULY 21, 2022

Organizations often take the first step toward an integrated marketing strategy only to abandon their strategy just a few months into their efforts when the ROI fails to meet their expectations. Free tools like Google Analytics are essential. Google Analytics gives you the ability to identify your traffic sources (e.g.,

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Single Grain

AUGUST 7, 2019

And even worse: nobody is purchasing — which means you’re wasting precious revenue on marketing strategies with low ROI. You might need to offer a small incentive (like a coupon or free sample product) to convince them, but their answers will be valuable for your buyer persona research. The young, tech-savvy entrepreneur.

Buyer Personas 111

Buyer Personas Template Top of Funnel Work Management 111

SnapApp

JULY 24, 2017

HubSpot ROI Calculator. The Wistia video platform has taken the marketing world by storm, providing video playback, SEO, and integration features that challenger YouTube just can’t offer. . . The visitor identifies Zipcar as a possible solution, and quantifies the potential ROI of using the service. Are we different?

Sales Management 59

Sales Management Top of Funnel Examples Marketing Management 59

Single Grain

SEPTEMBER 10, 2019

Dive Deeper: Creating Google Analytics Funnels and Goals: A Step-by-Step Guide. that’s a pretty good indication that there is an ROI on free value: Consider offering your own valuable content (like an in-depth, downloadable guide) for free or building your own useful tool, like Neil did. Is it brand awareness? Authority Influencers.

Top of Funnel 112

Top of Funnel Paid Content Content Marketing Tips 112

Single Grain

NOVEMBER 16, 2023

Here is a sample of a SaaS customer journey map: Identify Touch Points : Pinpoint the various touch points where your audience interacts with your brand, from the initial discovery to ongoing usage. post videos to their own YouTube channel) to get maximum outreach. Upgrade to the premium version for $89/year and never look back.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98

Directive Agency

MAY 9, 2017

Here’s a sample of daily inputs for a high-performing VP of Marketing: Assign Daily Objectives For Each Team Member. Reporting on analytics. To provide even more context, here are a few sample topics: Auditing the Link Profile of Over 100 B2B SaaS Firms: Winners and Losers. Checked on analytics for mobile site.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Martech

AUGUST 29, 2022

Instead, with data-driven marketing, you can use tangible data such as cost per click (CPC), cost per lead (CPL), customer acquisition cost (CAC), return on investment (ROI), and more to track your campaigns in real time. ” And companies that effectively use data analytics to drive marketing and sales are “ 1.5

Marketing AI 114

Marketing AI Marketing Analytics Tools Lead Ranking Cost per Lead 114