Martech

DECEMBER 28, 2023

If you have no dedicated analytics, data, or development resources, now is not the time to jump into AI. The Gartner Hype Cycle You need someone to evaluate the AI tools in the marketplace, do an RFP or product evaluation, onboard the tools, train the marketing team on how to use AI, and manage the vendor.

Marketing AI 101

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Marketing Insider Group

DECEMBER 10, 2020

You can also use the tools to assign items to vendors and designate team members to oversee specific line items. Google Analytics is a great tool for measuring user behavior on your website, although it has its own limitations. The solutions then enable you to create an RFP to be sent to selected properties directly through the system.

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Marketing Automation Services Marketing Management Planning Process 344

Vidyard

MARCH 5, 2021

And if there’s a very specialized requirement your company has, can the vendor build it for you? Think about what you require from a vendor and ask how they’ll support you once you’re live with the platform. Tracking is all about analytics. What does the implementation and onboarding process look like from the vendor?

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

SpotMe Blog

OCTOBER 20, 2022

In this article, we outline the features you should look for in a medical event management platform, list the 9 best event platforms out there for HCP events, and provide an RFP template to help you compare vendors. Many event platforms for HCP events have advanced analytics to enable you to evaluate your event’s success.

Enterprise Management 52

Enterprise Management Work Management Marketing Management RFP 52

ScanmarQED

JULY 1, 2022

For the last few decades the process of implementing marketing mix models (MMM) has been pretty much the same, write an RFP, meet with vendors, and select a specialized firm. With today’s software packages in-sourcing marketing mix is a feasible option for any data science or general “analytics” team.

Marketing Mix 52

Marketing Mix Lead Ranking Planning Budget Programs 52

Rev

MAY 21, 2018

The Truth Intent Vendors Don’t Want to Talk About. The big promise of intent data vendors is that these companies are “in market.” Their Active Demand stage has no doubt inspired a lot of marketers to search for such data, and the intent vendors and a few large B2B media companies are happy to step forward. Problem #3d: Bad Fit.

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Intent Data Intent Lead Ranking Lead Scoring 122

Litmus

OCTOBER 1, 2018

What ESPs advertise and what they deliver (pun intended) can sometimes be very different, so talking to people that use, or have used, a particular ESP is a great way to learn more before starting the RFP process. Does Litmus work with Marketo to help expand on analytics? How can I get access to Email Analytics? Any surprises?

Marketing Automation Services 40

Marketing Automation Services Webinar Metrics Marketing Budget RFP 40

Sprout Social

MAY 11, 2022

So, you’ve been tasked with creating a social media RFP. These questionnaires set the foundation for successful agency or vendor partnerships. Keep reading for a breakdown on what makes a great RFP. What is a social media RFP? What’s the difference between a social media agency RFP and a social media software RFP?

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RFP Work Management Marketing Management Social Media 99

Webbiquity

SEPTEMBER 26, 2023

An Expanding Event Ecosystem The state’s affinity for conferences, trade shows, forums, festivals, meetings, and events of all types has spawned an active and expanding ecosystem of event-related vendors. And an expanding ecosystem of event-related vendors is meeting the needs of event planners well beyond the Upper Midwest.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

Martech

SEPTEMBER 8, 2021

In some cases, a posting for a marketing operations position had the typical marketing automation callouts but also covered a whole host of other disciplines ranging from analytics to UI/UX design to technical strategy. There were also marketing technology positions that were almost exclusively marketing automation and CRM administration.

Marketing AI 65

Marketing AI Work Management Marketing Management Marketing Automation Services 65

TrustRadius Marketing

JANUARY 15, 2020

The templates in this post will give you a head start on formulating your requirements and your questions for vendors. Here is a sample list of questions to send to email marketing or marketing automation vendors you might be considering. It also helps buyers evaluate the vendor as a potential business partner. How an RFI helps.

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RFI Marketing Automation Services Template Work Management 52

Vidyard

MARCH 5, 2021

And if there’s a very specialized requirement your company has, can the vendor build it for you? Think about what you require from a vendor and ask how they’ll support you once you’re live with the platform. Consider what type of metrics and analytics would be valuable to your and your company.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Customer Experience Matrix

JANUARY 26, 2007

The traditional process for selecting software involves gathering requirements, embedding these in a Request for Proposal, sending the RFP to qualified vendors, and making a decision based on the replies. As someone who has written dozens of RFPs over the years, I sometimes think I should feel defensive about these criticisms.

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RFP Vendors Marketing Proposals Sales Qualified Leads 120

Content Marketing Institute

OCTOBER 12, 2017

You might have designers , copywriters, content creators , and people working with social media and analytics. When you’re creating RFPs or otherwise researching martech vendors, ask questions like the ones listed below. Dig for answers until you find a vendor that fits what you need. Analytics and reporting.

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Marketing Automation Services Planning Paid Search Agency Vendors 91

Engagio

OCTOBER 12, 2017

The key technologies that you will need to become account-based are lead to account matching to set the foundation, Marketing Orchestration to drive engagement, and analytics to measure impact. Stay tuned for part 3 of our How to Buy ABM mini-series where I’m going to walk you through how to evaluate vendors and give you an RFP template.

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Account Based Marketing ABM Buy Work Management 67

SpotMe Blog

JULY 21, 2023

With so many options out there, we’ve reviewed 12 of the best event registration software platforms based on features like customization, ease of use, reporting and analytics, and more. Reporting and analytics : Run reports to see registration numbers, most popular ticket types, and more. Reviews G2 Score: 4.9 (101

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Enterprise Management Work Management Marketing Management Budget Programs 52

Martech

OCTOBER 7, 2022

If you’ve decided a digital events platform makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Make a list of all the DEP capabilities you currently have, those that you would like to have and those that you can’t live without. This is an individual preference.

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Marketing Automation Services Enterprise Management Work Management Marketing Management 88

Martech

JANUARY 20, 2023

When it comes time to purchase or upgrade a customer data platform (CDP) for your organization, the demo can be the best way to really understand what a particular vendor offers. Which CDP vendors should I consider? First, you have to find the right vendors. Decide whether or not you need to engage in a formal RFI/RFP process.

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Work Management Marketing Management Vendors RFI 105

SpotMe Blog

MAY 31, 2023

These apps also enable real-time feedback and analytics, giving organizers actionable insights to continuously improve the event experience and raise engagement even more. Get quotes from different vendors and negotiate the best deals. Meet with vendors and speakers to go over plans and expectations.

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Planning Personalization Work Management Best Practices 52

SpotMe Blog

DECEMBER 7, 2022

On the other hand, if you’re hosting a virtual event, then you can use analytics tools to help measure engagement and event app adoption. Virtual event platforms provide you with numerous analytics during and after your event, so you can easily see if you’ve hit your targets and tailor your future events based on real statistics.

Enterprise Management 52

Enterprise Management Best Practices Work Management Budget Programs 52

ViewPoint

MARCH 6, 2012

With 70% of tech purchases at the RFP stage by the time the vendor knows about the opportunity, content has become critical to shepherding prospects down the path to purchase. Joe Pulizzi, co-author of Get Content. Get Customers. David Meerman Scott, author of The New Rules of Marketing & PR. Champion Content Marketing.

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Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Martech

JULY 22, 2021

Choosing the right vendor and technology for your marketing initiatives is one of the most critical decisions you can make in those early stages. Integrate omnichannel analytics to create better engagement with your existing customer base? Those are different goals that could take you to different vendors. Draft a real RFP.

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Enterprise Management Marketing Automation Services Work Management Marketing Management 116

QuanticMind

AUGUST 17, 2023

Indeed, a growing number of agency pitches today feature purpose-built services supported by their holding company’s dedicated data and analytics divisions. Here are a few considerations for those looking into in-housing, whether they’re at the RFP stage or just the “I was thinking about…” first step: 1. Hit a business objective?

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Advertising Agencies Paid Search Agency Work Management Marketing Management 57

SpotMe Blog

FEBRUARY 16, 2023

Some event platforms can give you detailed analytics from your event , so you can clearly see if you hit your targets. Download our event RFP template , fill it out with what you would like an event platform to deliver at your event, and send it to a selection of vendors to see what they have to offer.

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Template Work Management Marketing Management Paid Search Agency 52

Hubspot

MAY 13, 2013

Not too long ago, my colleague Katie Burke wrote a great article, " The Right Way to Think About Your Marketing Software RFP ," and it got me thinking about my own experiences as a buyer of marketing technology. Instead, you need to focus on solutions, since all vendors solve problems differently. Does your software smell like candy?

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Marketing Automation Services Marketing Automation Automation RFP 28

SpotMe Blog

SEPTEMBER 22, 2022

By using first-party data analytics, Boehnringer Ingelheim knows who visits the website and where they’re from. Carry out an RFP. Select a vendor. Choose a single vendor to ensure consistency and drive efficiencies in your omnichannel strategy. Define the operating model.

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Webinar Metrics Enterprise Management Trends RFP 59

Martech

MAY 11, 2023

An ESP might have marketing automation components or social media tools, and a CDP might have built-in analytics and its own ESP. Just because a vendor calls their technology a customer data platform doesn’t mean it has the functions you want or expect in a CDP. Here’s a list of typical components. Get MarTech!

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Marketing Automation Services Work Management Marketing Management Practices 105

SpotMe Blog

JULY 13, 2023

Research In Action has released the Vendor Selection Matrix Report – Marketing Event Management: The Top Global Vendors 2023. They then selected the top 15 vendors out of 100+ who achieved the best scores from the buyers, one of which is SpotMe.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Research 52

Sana Commerce

MARCH 23, 2023

To ensure you select the right software vendor, there are seven factors you should take into consideration: Out-of-the-box e-commerce software: Which provider’s standard solution best meets your requirements? Time to market: How quickly can the vendors get your new web store live?

Work Management 98

Work Management Marketing Management B2B Paid Search Agency 98

SpotMe Blog

MARCH 23, 2023

Out of the 14 event management technology vendors, Forrester named only 4 of them a Leader, one of which we’re proud to say is SpotMe. 3 Deep event data collection and analytics Data is at the heart of all B2B decision-making, and events have a central role to play.

Enterprise Management 59

Enterprise Management Forrester Marketing Management B2B 59

Heinz Marketing

MARCH 6, 2023

When the B2B buyer is ready to buy, they have in their mind a list of vendors that they put down on that Day One list. They’ll sometimes add one or two vendors to that list through that procurement process. Matt: Talk about what the Day One mentality means about RFPs and whether or not we should be using them.

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Top of Funnel Lead Ranking Work Management Marketing Qualified Leads 100

Hubspot

JANUARY 30, 2013

With the convergence of pressures on marketers, it’s more important than ever that you find vendors (or better yet, partners) who understand your objective and have the technology, tools, and support to help you achieve your big, hairy, audacious marketing goals. Here are some ideas on how to optimize the RFP process to work for your company.

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Enterprise Management RFP Work Management Marketing Management 28

Martech

JUNE 23, 2022

We’re a company that that grows organically through acquisition,” explained Andrew Heltzel, Xanterra’s corporate director of marketing, CRM and analytics. Heltzel notes that when scoping out vendors — a process that begin in 2017 — Redpoint stood out during the RFP process. Heltzel has been with the company for 11 years.

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Ideal Customer Profiles Enterprise Management Work Management Marketing Management 93

Sprout Social

JULY 20, 2022

You can ensure that all stakeholder concerns are addressed during the vendor selection process with just a few hours of prep work. Work with your IT team to outline the social media governance concerns and requirements you’ll need to discuss with potential vendors. It’s finally time to create your vendor shortlist. Your goals.

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Enterprise Management Digital Asset Management Work Management Social Media 79

Seismic

NOVEMBER 2, 2018

The platforms available today reduce the friction of fulfilling an RFP by providing users with the ability to automate the process, track results, reuse templates, quickly customize a proposal, and collaborate within an organization. We have identified 13 tools and vendors to help automate proposals. Track progress of RFP completion.

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Marketing Automation Services Enterprise Management RFP Automation 43

Sword and the Script | B2B

DECEMBER 28, 2022

Nearly three-quarters (73%) said they believe “most vendors fall short” of the honesty mark, according to a third-party survey commissioned by Rob Roy Consulting. Just 27% said most vendors are honest most of the time. It might also provide a thought about what might happen next year. Trusted sources of B2B information. Case in point?

PR 75

PR Trust Marketing Stats B2B Marketing 75

SpotMe Blog

SEPTEMBER 1, 2022

A proposal is an offer document a vendor writes and sends to a prospective buyer when they have inquired about their product or services. In the proposal, vendors aim to meet the buyer’s requirements and give details about costs and availabilities. Request for Proposal (RFP). Ticketing analytics. Push notification.

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Marketing Automation Services Planning Enterprise Management Work Management 98