Martech

JULY 29, 2022

Decide whether or not you need to engage in a formal RFI/RFP process. The most effective RFPs only request relevant information and provide ample information about your brand and its ABM needs. Does the tool provide real-time analytics? Narrow your list down to those vendors that meet your criteria. Questions to ask at the demo.

Enterprise Management 102

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 102

Engagio

OCTOBER 16, 2017

The best place to start is with a Request for Proposal (RFP). View the ABM RFP template. Now, let’s dive into the components of an RFP. In fact, you should use your readiness assessment results to help you determine what is important for your organization in each section of the RFP.

Work Management 54

Work Management Marketing Management Marketing Automation Services Account Based Marketing 54

InsightSquared

DECEMBER 28, 2017

Whether it’s a deal desk, RFP team or just technical support in most cases this falls under our team. Here are a few things sales operations can do to help the team hit their number this year and next: Be Available.

RFP 197

RFP Rules Organic Leads Process 197

SpotMe Blog

OCTOBER 20, 2022

In this article, we outline the features you should look for in a medical event management platform, list the 9 best event platforms out there for HCP events, and provide an RFP template to help you compare vendors. Many event platforms for HCP events have advanced analytics to enable you to evaluate your event’s success.

Enterprise Management 52

Enterprise Management Work Management Marketing Management RFP 52

Strategic-IC

FEBRUARY 16, 2021

And then analytics, CRM, Database those kinds of people that we’re after. Jo: We recently had this question from our New Logo team who were actually answering an RFP, so already in that process. If you have a list of accounts, overlay it with third-party data just to prove that your list of accounts is worth targeting.

Account Based Marketing 71

Account Based Marketing ABM Ideal Customer Profiles Demand Generation Agencies 71

Sprout Social

MAY 11, 2022

So, you’ve been tasked with creating a social media RFP. Keep reading for a breakdown on what makes a great RFP. What is a social media RFP? A social media request for proposal (RFP) is a formal questionnaire used to gather proposals for service or software needs. Why should you use a social media RFP?

RFP 98

RFP Work Management Marketing Management Social Media 98

Litmus

OCTOBER 1, 2018

What ESPs advertise and what they deliver (pun intended) can sometimes be very different, so talking to people that use, or have used, a particular ESP is a great way to learn more before starting the RFP process. Does Litmus work with Marketo to help expand on analytics? How can I get access to Email Analytics? Any surprises?

Marketing Automation Services 40

Marketing Automation Services Webinar Metrics Marketing Budget RFP 40

SpotMe Blog

JUNE 28, 2023

The platform provides robust analytics for post-event insights, enabling organizers to measure the success of their events and refine their strategies. Key features Registration Analytics Attendee reports Virtual lobby Online event agenda Reviews G2 Score: 4.6 (640 640 reviews) Capterra Score: 4.4 (185

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

ClearVoice

MARCH 10, 2020

When applying content strategies to vertical content, messaging success depends on analytical research and human observation. Big surprise, we’re starting with analytics. Google Analytics will certainly give you unbeatable insights into search performance, behavior patterns, and top-performing content.

Verticals 101

Verticals Paid Search Agency Content Marketing Content 101

ScanmarQED

JULY 1, 2022

For the last few decades the process of implementing marketing mix models (MMM) has been pretty much the same, write an RFP, meet with vendors, and select a specialized firm. With today’s software packages in-sourcing marketing mix is a feasible option for any data science or general “analytics” team. Outsourcing vs. In-sourcing MMM.

Marketing Mix 52

Marketing Mix Lead Ranking Planning Budget Programs 52

SpotMe Blog

FEBRUARY 2, 2022

But you need robust data analytics and insights. We published a free RFP template for you. They offer direct integration with Google Analytics and Facebook Pixel. They have strong analytics around webinars, on-demand use and attendees. Plus they have robust analytics around the promotion of your event. Accelevents.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

Vidyard

MARCH 5, 2021

Tracking is all about analytics. Consider what type of metrics and analytics would be valuable to your and your company. What kind of problems are you trying to solve and how would analytics help with that? T is for Track. Are you looking to identify viewers and demographics to plan marketing strategies around?

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Hinge Marketing

SEPTEMBER 30, 2015

Using Google Analytics or another analytics tracking system, you can show your C-suite exactly how many conversions your organization is getting each month. This could be a Contact Us or RFP form that they’ve filled out, or could be when someone downloads a guide, book, research report, or other piece of gated content.

Work Management 48

Work Management Buy Analytics Marketing Management 48

Martech

SEPTEMBER 8, 2021

In some cases, a posting for a marketing operations position had the typical marketing automation callouts but also covered a whole host of other disciplines ranging from analytics to UI/UX design to technical strategy. There were also marketing technology positions that were almost exclusively marketing automation and CRM administration.

Marketing AI 65

Marketing AI Work Management Marketing Management Marketing Automation Services 65

Rev

MAY 21, 2018

Get in too late, and you are often responding to an RFP your competitor helped craft, an RFP that highlights your weaknesses relative to areas of advantage for your competitor. For many products and services, it’s crucial to talk to the customer early enough to help shape the buying vision. Obviously, there is intent.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

BOP Design

MAY 13, 2019

Analytics, statistics, scoring, etc. This type of nurturing ensures your B2B company is not forgotten about when it’s time for the prospect to send the RFP. Being open-minded as a salesperson at Bop Design has created new streams of revenue and new types of project engagements. Paralysis by Analysis. are good but in only in moderation.

Ideal Customer Profiles 65

Ideal Customer Profiles Lead Scoring Lead Ranking Sales Qualified Leads 65

Sprout Social

MARCH 19, 2020

Before a prospective client sends an RFP, they want to know what your agency is capable of. Using a tool with robust analytics capabilities, agencies can keep track of how many people are viewing their content, what content people are engaging with, which posts are driving clicks to your website and so much more. .

Advertising Agencies 108

Advertising Agencies Paid Search Agency Social Media Ad Agencies 108

Webbiquity

SEPTEMBER 26, 2023

Event Technology and Infrastructure SocialPoint SocialPoint produces trade show booth games (trivia, digital fish bowl, virtual prize wheel), social media walls, and audience response (for conducting live polls, interactive Q&A sessions, voting, and surveys) applications that promote user-generated content, increase attendee engagement, and provide (..)

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

SpotMe Blog

JULY 21, 2023

With so many options out there, we’ve reviewed 12 of the best event registration software platforms based on features like customization, ease of use, reporting and analytics, and more. Reporting and analytics : Run reports to see registration numbers, most popular ticket types, and more. Reviews G2 Score: 4.9 (101

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

TrustRadius Marketing

JANUARY 15, 2020

It covers: Overall company information Platform Contact management APIs/Integration Customer support Reporting/Analytics. But for those who do, answers to an RFI typically determine which vendors make it to the next stage of evaluation—which may be a demo, or may be an RFP (Request for Proposal). How an RFI helps.

RFI 52

RFI Marketing Automation Services Template Work Management 52

Engagio

OCTOBER 12, 2017

The key technologies that you will need to become account-based are lead to account matching to set the foundation, Marketing Orchestration to drive engagement, and analytics to measure impact. Stay tuned for part 3 of our How to Buy ABM mini-series where I’m going to walk you through how to evaluate vendors and give you an RFP template.

Account Based Marketing 67

Account Based Marketing ABM Buy Work Management 67

Customer Experience Matrix

JANUARY 26, 2007

The traditional process for selecting software involves gathering requirements, embedding these in a Request for Proposal, sending the RFP to qualified vendors, and making a decision based on the replies. As someone who has written dozens of RFPs over the years, I sometimes think I should feel defensive about these criticisms.

RFP 120

RFP Vendors Marketing Proposals Sales Qualified Leads 120

Hubspot

AUGUST 21, 2023

In a solicited business proposal, the other organization asks for a request for proposal (RFP). If they've sent you an RFP, make sure you read it carefully, so you know exactly what they want. When a company needs a problem solved, they invite other businesses to submit a proposal that details how they'd solve it.

Template 69

Template CMS Development Examples Marketing Proposals 69

Terminus

APRIL 12, 2021

AI & Analytics: Often, a company makes an investment in a specific technology, and then they go, “Oh, I gotta find somebody who can do it.”. Or they go through this whole RFP process, they buy their tools, and then the person who was supposed to operate it leaves, so they’re stuck.

Marketing AI 52

Marketing AI Demand Paid Search Agency RFP 52

Vidyard

MARCH 5, 2021

Look for features like: SEO features and metadata Closed captions and accessibility requirements Automated transcriptions XML sitemaps Interactivity capabilities like branded pop-ups Calls to action built into the video player with further integration capabilities T is for Track Tracking is all about analytics.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Hubspot

JUNE 28, 2016

This software allows you to easily check your analytics to see what is working and not working. 9) “Marketing is not needed in an RFP-driven industry.”. Relying on RFP-driven sales can be discouraging. Many think that there’s no point in marketing for RFP’s if the process is set. But there’s the catch.

Marketing Automation Services 53

Marketing Automation Services RFP Word of Mouth Planning 53

SpotMe Blog

DECEMBER 7, 2022

On the other hand, if you’re hosting a virtual event, then you can use analytics tools to help measure engagement and event app adoption. Virtual event platforms provide you with numerous analytics during and after your event, so you can easily see if you’ve hit your targets and tailor your future events based on real statistics.

Enterprise Management 52

Enterprise Management Best Practices Work Management Budget Programs 52

Content Marketing Institute

OCTOBER 12, 2017

You might have designers , copywriters, content creators , and people working with social media and analytics. Analytics and reporting. What out-of-the-box analytics and reporting features are available? What clues can we get from the way reps behave during the RFP process? How is the transition from sales to post-sales?

Marketing Automation Services 92

Marketing Automation Services Planning Paid Search Agency Vendors 92

Engagio

DECEMBER 18, 2018

The technology that supports account-level orchestration and analytics is becoming more robust, and ABM practitioners are becoming more mature. An entirely new way of looking at ABM technology (including an RFP guide and market map). . – SiriusDecisions. – TOPO. “The ABM discipline is evolving.

Account Based Marketing 54

Account Based Marketing Multi-Touch Attribution Planning ABM 54

Vision Edge Marketing

NOVEMBER 12, 2013

Steps and experiences leading up to their purchase (the RFP, reference calls, pilots, etc.) . Uncategorized marketing analytics Marketing Channel marketing data marketing management marketing mix marketing processes marketing research marketing strategy' they engage in to solve their problem and find a specific solution .

Marketing Management 100

Marketing Management Ideal Customer Profiles Paid Search Agency Advertising Agencies 100

ClearVoice

JANUARY 31, 2019

Given shrinking bandwidth, tighter deadlines and the need to parse through research, analytics and strategy documents, the creative brief is often the first thing to suffer. All of which informed how we pitched our ideas in response to the RFP. Ah yes, the well-written creative brief. All an answer to the simple question… why.

Creativity 64

Creativity RFP Work Management Paid Search Agency 64

ViewPoint

MARCH 6, 2012

With 70% of tech purchases at the RFP stage by the time the vendor knows about the opportunity, content has become critical to shepherding prospects down the path to purchase. Joe Pulizzi, co-author of Get Content. Get Customers. David Meerman Scott, author of The New Rules of Marketing & PR. Champion Content Marketing.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

SpotMe Blog

MAY 31, 2023

These apps also enable real-time feedback and analytics, giving organizers actionable insights to continuously improve the event experience and raise engagement even more. Analytics & reporting: Get invaluable insights into attendee behavior and engagement, enabling data-driven decision making to optimize current and future events.

Planning 52

Planning Personalization Work Management Best Practices 52

Hinge Marketing

DECEMBER 22, 2015

It is far too easy to get caught up in RFP responses, conference and awards submissions, and all of the other maintenance-oriented tasks that fall to the marketing department. Google Analytics or other similar software can help you understand how visitors interact with your firm’s website and social media channels.

Work Management 48

Work Management Marketing Management Planning Paid Search Agency 48

Hinge Marketing

JUNE 28, 2016

One of the biggest challenges within firms is finding talent that combine critical thinking, a wide digital skillset and a practical understanding of analytics. Firms with no marketing departments or marketing coordinators that focus solely on preparing RFP responses are not positioned for success in the future.

Trends 50

Trends Differentiation RFP Marketing & Strategy 50

QuanticMind

AUGUST 17, 2023

Indeed, a growing number of agency pitches today feature purpose-built services supported by their holding company’s dedicated data and analytics divisions. Here are a few considerations for those looking into in-housing, whether they’re at the RFP stage or just the “I was thinking about…” first step: 1. Hit a business objective?

Advertising Agencies 57

Advertising Agencies Paid Search Agency Work Management Marketing Management 57

SpotMe Blog

FEBRUARY 16, 2023

Some event platforms can give you detailed analytics from your event , so you can clearly see if you hit your targets. Download our event RFP template , fill it out with what you would like an event platform to deliver at your event, and send it to a selection of vendors to see what they have to offer. I’ve created my event brief.

Template 52

Template Work Management Marketing Management Paid Search Agency 52