The Point

NOVEMBER 27, 2018

And yet, at most B2B companies, social media is still relegated to a role loosely defined as awareness, community-building, or even PR. I spoke to Daniel Kushner, CEO of B2B social media management platform company Oktopost , for his perspective. Integrating Social Leads into the Demand Generation Funnel via @spearmktg.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Sprout Social

JANUARY 9, 2024

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 109

Analytics Enterprise Management Work Management Business 109

The Marketing Blender

JULY 19, 2022

How To Build A B2B Marketing Funnel. When you’re in the business of marketing B2B products or services, it’s crucial to create a B2B marketing funnel that will guide potential customers through the buying process. A well-constructed funnel will help qualify leads and precisely target those who are most likely to buy from you.

Top of Funnel 98

Top of Funnel Marketing Funnels B2B Marketing Ad Building 98

Oktopost

MARCH 23, 2020

B2B marketing and sales professionals are fighting a daily battle to convert a finite number of leads. This is why automation of B2B marketing and sales activities appears inevitable. It’s clear that organizations looking to scale up embrace automation tools and solutions to boost their marketing and sales operations.

Marketing Automation Services 98

Marketing Automation Services Top of Funnel Marketing Automation Automation 98

Pam Didner

MAY 26, 2020

The answer is that you’ll need to modify your existing processes and initiate a new protocol, a Marketing Continuity Plan. Sales can’t visit customers anymore, what can we do to better support them? Many questions needed to be answered, but our current processes were not set up for that. What is appropriate to do? What is not?”

Planning 74

Planning Marketing Budget Creation Enterprise Management Process 74

Hubspot

OCTOBER 16, 2019

Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. That's where a public relations (PR) agency can help. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. Reputation management.

PR 98

PR Paid Search Agency Advertising Agencies Ad Agencies 98

KoMarketing Associates

DECEMBER 14, 2015

Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. Here is what they had to say about their most effective B2B marketing tactics over the past year. REDEFINING THE ROI OF PR. “We SALES AND MARKETING ALIGNMENT.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Tomorrow People

JULY 21, 2021

With the arrival of the internet and social media, a whole new wave of digital skills came to the fore, including SEO, email marketing, and community management. Today, the high availability of data and analytics, tough commercial competition, and rising customer experience expectations, are driving demand for growth marketing.

Growth Marketing 207

Growth Marketing Multivariate analysis Planning Top of Funnel 207

Contently

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Thought Leadership 218

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 218

Buffer

AUGUST 1, 2022

According to Beccy Gibson, managing director at marketing agency Tempt , these characteristics can give a small agency the edge in delivering results for clients. Today we manage 10 clients across various sectors but mostly hospitality and leisure brands. Why did you decide to use Buffer rather than other social media management tools?

Paid Social Agency 86

Paid Social Agency Advertising Agencies Paid Search Agency Ideal Customer Profiles 86

Marketing Insider Group

AUGUST 2, 2021

Sales figures, customer behavior, and other nitty-gritty metrics often take center stage. With that said, start your brand refresh process by reviewing your message. Use customer data, surveys, and other analytical metrics to research your customers. Where have those needs shifted or developed, leaving you behind in the process?

Brand Identity 339

Brand Identity Branding Multi-Channel Ethics 339

Hubspot

AUGUST 31, 2020

While there are many perspectives on what kind of goals are best to set and easiest to achieve, fewer goal-setting strategies have gotten better PR than the SMART goal. In sales organizations, reps can easily get wrapped up in their own quota and workflow. Sales OKR Examples. Sound familiar? Leads Goal Using OKRs.

Sales Qualified Leads 100

Sales Qualified Leads Organic Leads Sample Sales Cycle 100

Strategic-IC

APRIL 6, 2022

This is the challenge of Dark Social and the Dark Funnel [more on which is which later]. But, just because Dark Social and the Dark Funnel exist in the shadows, you simply cannot ignore it. What is the ‘Dark Funnel’? They travel through the sales funnel, untracked. What impact does the Dark Funnel have on ABM? ‘If

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Content Marketing Institute

JUNE 12, 2018

If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Your #contentmarketing dies a little each time you only use PR-centered metrics, says @AnnGynn. (I’m

PR 103

PR Content Marketing Personalization Marketing Analytics Tools 103

SmarkLabs

JUNE 13, 2022

Feeling bamboozled by marketing tactics, channels, and buzzwords? In this B2B marketing strategy framework, we provide insights on how to develop a manageable strategy for an early market team. Having ICPs clearly defined helps your sales and marketing teams to understand which businesses would make great prospects.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” Well, it differs by organization.

Merchandising 109

Merchandising Marketing Analytics Tools Conversion Lead Ranking 109

Thinkers360

MAY 19, 2024

Gain access to data-driven thought leadership insights, analytics and competitive intelligence you simply won’t find anywhere else and to be seen by active B2B buyers worldwide! AJRA) specializes in Knowledge Management, Artificial Intelligence, and System Integration. Accure, Inc.

Marketing AI 144

Marketing AI Lead Ranking Lead Scoring Enterprise Management 144

MKT1

JANUARY 11, 2024

After reading this newsletter, you should have a few products to check out and a better tactical understanding of how AI can make you a better marketer. Improve marketing operations and processes : Use AI to streamline your team and free up time to work on meatier projects. What is it? Who is it for?

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Martech Advisor

OCTOBER 21, 2019

In our research, we managed to lift the veil off the next trends that are about to change the face of digital agencies in 2020. Digital agency processes can overlook consumers’ power no longer. In terms of PR, prospecting, community, and brand awareness, nothing tops social media. Perfect audience combos.

Paid Search Agency 61

Paid Search Agency Advertising Agencies Marketing AI Ad Agencies 61

Webbiquity

NOVEMBER 17, 2022

For B2C and B2B businesses focused on high-volume / low-price product sales, the homepage of their website is often a landing page. It’s optimized to convert visitors into leads or sales. Landing page optimization is the process of improving the performance of a landing page, so it gets the highest possible conversion rate.

Landing Pages 206

Landing Pages Optimization Conversion Rate Lead Scoring 206

Hubspot

APRIL 27, 2023

In this article, you’ll learn some positions you can consider in SaaS sales, expert tips for getting into the industry, and how to succeed in your first sales role. Table of Contents Is SaaS sales a good career? SaaS Sales Positions How to Get into SaaS Sales How to Succeed in SaaS Sales Is SaaS sales a good career?

Enterprise Management 76

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 76

ClearVoice

MAY 10, 2024

In people management, the right content turns the mundane into the memorable, boosting retention, engagement, and overall morale. A recent Glassdoor Study by the Brandon Hall Group showed that effective onboarding processes boost retention and new hires by 82%. Absolutely.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

Top Rank Marketing

OCTOBER 6, 2023

Insider Intelligence The Public’s Perception of the Advertising and PR Industry Remains Poor New Gallup data has shown that the advertising and public relations (PR) sectors have hit a new low when it comes to public perception, with 19 percent of U.S. antitrust case trial against Google. million users and some 1.8

B2B Marketing 104

B2B Marketing Social Marketing Planning B2B 104

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 85

B2B Thought Leadership Thought Leadership Studies B2B 85

Onalytica B2B

JANUARY 8, 2019

I have worked in B2B marketing, sales and alliance management for 25 years. My very first professional job was an inside sales rep for a PC-based software company that sold developer tools in the early 90’s. It was pre-web and the marketing world was wholly focused on direct mail, advertising, tradeshows, and PR.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. Remove siloes within marketing and sales teams Oftentimes, sections of the marketing teams are functioning in separate bubbles. Also making sure marketing and sales are aligned allows you to take better advantage of your budget.

Marketing Budget 126

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 126

ClearVoice

MAY 14, 2024

Their bring their vision to life through content frameworks that outline how they’ll create, publish, manage, and distribute content. The Results This level of collaboration produced a 10% increase in organic traffic, more sales, an improved page quality score, and $15,000 in ad spend savings.

Effectiveness 52

Effectiveness Content Paid Social Agency Work Management 52

Sprout Social

JANUARY 24, 2024

It has become a core element of marketing and sales strategies. Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives. Achieve a 15% growth in online sales attributed to influencer collaborations in the upcoming quarter. unique users in the UK. jxrdanhames m.A.A.d

Paid Content 95

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 95

Martech

JUNE 22, 2023

Currently, sellers spend 52% of their time on creating and delivering value messaging across the sales process, according to Gartner’s Seller Time Spend Assessment of 1,204 sellers in May 2023. One is PR Assistant which helps draft press releases and personalize pitches to journalists.

API 96

API Gartner Paid Search Agency PR 96

Pam Didner

MAY 14, 2020

Internal: Marketing is teamwork During the first 3 weeks, every marketer was asking for guidance from management. Management was concerned about making bad calls (me included), therefore, they were waiting for “more data to come in.” If you tip on the empathetic side too much, you are not helping sales.

Planning 137

Planning Template Marketing Budget Creation Marketing Plans 137

LeadsRX

FEBRUARY 8, 2022

February 08, 2022 – Today, marketing analytics company LeadsRx shared the trends it sees emerging in 2022 that contribute to the unprecedented innovation taking place in performance marketing, marketing attribution and marketing analytics technologies. Attribution and Analytics Are No Longer Just Enterprise Solutions.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Paid Search Agency Analytics 52

KoMarketing Associates

OCTOBER 4, 2016

In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics. For B2B marketers, this means building content marketing assets that support the entire sales funnel, from discovery to customer experience.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Sprout Social

AUGUST 17, 2022

This includes strengthening your sales strategy and uncovering what your audience wants. Social media monitoring is the process of tracking and reacting to social engagements. Based on Sprout’s own research, supporting sales strategy (65%) is the number one use of social data by brands.

Social Media 121

Social Media Tools Campaigns Media 121

Oktopost

SEPTEMBER 21, 2020

For B2B sales and marketing, there are several built-in functions and capabilities that social listening tools bring to the table. Tools that enhance lead identification and scoring, and contribute to the bottom line of your sales revenues. PR impact evaluation. Lead identification. Granular sentiment analysis.

Lead Scoring 90

Lead Scoring Lead Ranking Social Marketing B2B Marketing 90

Biznology

NOVEMBER 25, 2019

A lot of the process has been in a black box behind proprietary walls. As an expert in online community management, one must always consider their customers as part of a family for whom one must sacrifice. Solving people’s problems online, in public, are also a very powerful online reputation management (ORM) tool.

Work Management 186

Work Management Marketing Management Paid Search Agency Advertising Agencies 186

LeanData

FEBRUARY 11, 2016

“Suddenly, we had prospects who were engaged with our sales process saying, ‘Hey, I saw that article, can you tell us more?’” So we were able to say that PR was responsible because we could point to a campaign that created new movement and unclogged some of the pipe.”. We know that PR does something,” Moore said. “We

PR 53

PR Marketing Attribution Lead Ranking Budget Programs 53

Sword and the Script | B2B

JUNE 15, 2021

Audience identification is the process of understanding an audience – their hopes, fears, motivations, influences, questions, problems and the language they use to express all of those things. For example, just 50% talk to sales or customer support. If sales and marketing are to align – it’s best to align around the customer.

Contact Marketing 77

Contact Marketing Customer Surveys Contacts B2B Marketing 77