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7 Best Go-to-Market Strategies for EdTech Companies

SalesIntel

Here are some statistics related to edtech marketing: According to GlobalData estimates , the EdTech industry will grow from US$183.4 These tools will also provide in-depth analytics about the performance of email marketing. However, you need to be careful about whether to use YouTube or a private video hosting platform.

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How Can SEO and Paid Media Work Together for Better Results?

Directive Agency

Too often, companies can get stuck in a sort of tunnel vision, focusing only on one digital marketing solution for their business, either SEO or PPC. In addition, we will focus on integration opportunities and the advantages of combining a company’s efforts at SEO and PPC. What is PPC? What is SEO? Drawbacks of SEO-Only Focus.

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Build a Successful B2B SEO Strategy Using Sales Team Insights

SalesIntel

B2B SEO is important, and there are statistics to back it up. According to Gitnux , 70% of brands generate more sales with SEO than PPC, although the return on investment varies depending on different factors. Some statistics indicate that improving customer retention by only 5% can boost profits by up to 95%. Blog posts.

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B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

NuSpark Consulting

YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. The statistics are evident; B2B usage is on the rise. Distribution strategy: website for engagement; landing page for conversion; YouTube channel; Vimeo and video syndication, Brightcove, email.

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Why Digital Media is Killing TV Advertising

Hubspot

Looking at that statistic, you wouldn't think that TV viewing is on the decline -- but it is, and with it, TV ad spend. Instead, they are choosing to view content on newer streaming platforms -- Netflix, Hulu, Amazon Prime, and YouTube TV, which have been taking over the viewing space. The Rise of Digital Advertising.

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6 Tips to Evolve Your Content Strategy in 2020

Valasys

Intent’ data fetched from your website analytics as well as the third-party data platforms can help evolve your content strategy with a 2020 vision. Integrate Your SEO & PPC Efforts: Traffic from organic SEO is free whereas for PPC traffic you have to pay some coast with each click that happens.

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52 Marketing Terms Every Marketer Should Know

LeadsRX

Customer Journey Analytics. Optimize conversion paths across marketing programs and content with customer journey analytics. Customer journey analytics (CTA) lets you see consumer behavior as they interact with your brand. Pay Per Click (PPC). Understand how consumers build relationships with your brand. Probabilistic.