Biznology

DECEMBER 28, 2015

Analyze Analytics. You know analytics are important for assessing your efforts to drive traffic to your site or blog. Up until recently, you had to log into Google Analytics separately to view your data, but now with Google Analytics by Yoast, you can see your page views and most popular posts from inside WordPress.

SMB 80

SMB Tools Effectiveness Marketing Analytics Tools 80

ClickDimensions

DECEMBER 12, 2023

Balancing Automation with Personalization 5. Balancing Automation with Personalization While automation streamlines lead qualification processes, there’s a fine line between efficiency and depersonalization. Using the tools and training around you can help you find the perfect alignment between automation and personalization.

Lead Qualification 115

Lead Qualification Sales Qualified Leads Lead Scoring Lead Ranking 115

Convince & Convert

MAY 16, 2024

The Current State of SMB Marketing , a new research study Ascend2 completed with Constant Contact , uncovered many insights into how SMBs think about marketing and where they need the most assistance.

Small Business Marketing 134

Small Business Marketing Allocation Research Planning 134

Zoominfo

MARCH 4, 2021

And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. 11 Steps to Build an SMB Lead Generation Strategy Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels.

Ideal Customer Profiles 100

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 100

Zoominfo

AUGUST 16, 2022

Consider the problems most data leaders face today when it comes to firmographic data: Accurate and comprehensive SMB data : A whopping 99.9% times more data available to ZoomInfo apps, two to three times more location level data and four times more SMB data. businesses are small businesses with fewer than 500 people.

Zoominfo 130

Zoominfo Best Practices SMB SIC 130

Salesforce Marketing Cloud

JANUARY 24, 2022

Read our free SMB Guide to Sales and Marketing Alignment. Use Google Analytics to optimize your website. Website optimization is a priority for every marketer and a key marketing tool for any SMB, but especially for those that sell, advertise, and target online. Get more sales and marketing best practices for small businesses.

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

LeadSloth

MARCH 16, 2009

From Web Analytics to Demand Generation. ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). After that, the (previously anonymous) website sessions are linked to a specific person. Marketing & Web Analytics.

ActiveConversion 100

ActiveConversion SMB Work Management Lead Management 100

FunnelEnvy

MARCH 16, 2020

This approach to personalization is an investment that goes beyond just the vendor costs and we’ve seen a lot of campaigns where the return did not materialize. Personalization over email is useful because it helps the recipient understand that it’s not a mass-emailing robot on the other end and that the message has been tailored to them.

Traffic 57

Traffic Effectiveness Marketing Websites Personalization 57

Martech

SEPTEMBER 18, 2023

We look at SMB — anything under 100 employees, enterprise — anything really over 3000 employees. Are you able to personalize your marketing? A: Because of the breadth of industries we have and because of the breadth of personas, we focus our personalization by doing a lot of segmentation for industry, size and persona.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Top of Funnel Marketing Automation 120

Martech

APRIL 22, 2022

To engage customers in a personal way, at a very large scale, AI or machine learning is essential. With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. Big data and analytics. We’ll cover: Why AI marketing matters. Click here to download!

Marketing AI 145

Marketing AI Marketing Attribution Digital Asset Management Work Management 145

Madison Logic

JULY 6, 2023

Although the widespread use of AI is predominantly observed among leading enterprise companies, there has been a significant surge in research on AI solutions by small and medium-sized businesses (SMBs). This heightened interest among SMBs presents marketers with a unique opportunity to capitalize on this emerging market.

Advertising Mediums 52

Advertising Mediums Research Account Based Marketing SMB 52

ClickDimensions

DECEMBER 12, 2023

Balancing Automation with Personalization 5. Balancing Automation with Personalization While automation streamlines lead qualification processes, there’s a fine line between efficiency and depersonalization. Using the tools and training around you can help you find the perfect alignment between automation and personalization.

Lead Qualification 52

Lead Qualification Sales Qualified Leads Lead Scoring Lead Ranking 52

Martech

SEPTEMBER 27, 2021

Predictive analytics to navigate uncertain times . Even in uncertain times, AI-driven predictive analytics can help marketers see what opportunities are coming down the pike. Much of the way marketers use predictive analytics is customer-focused. Chris Wood, Editor. BOX AD GOES HERE. Read more here. Read more here. Management].

Account Based Marketing 96

Account Based Marketing Advertising Agencies SMB Contingency Planning 96

FunnelEnvy

APRIL 28, 2021

Specifically, where it can help you with ABM and personalization on your website. And then we’ll talk about why it’s actually a pretty ideal platform for supporting your programs and ABM personalization, and really five techniques that will help you enhance those programs with multi-step forms. That seems pretty obvious.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Personalization 52

Zoominfo

JANUARY 26, 2021

You shouldn’t be targeting enterprise leads the same way you target SMB or startup leads, because their needs are drastically different. As we mentioned earlier, when conducting enterprise level sales, you’re typically not speaking to one person. When targeting enterprise companies, personalization is key.

Enterprise Management 189

Enterprise Management Lead Generation Lead Scoring Lead Ranking 189

LeadsRX

JANUARY 7, 2022

From IT and marketing working together; to getting micro-analytical; to using analytics to be predictive; to focusing on the “smaller” in SMBs, the New Year is shaping up to be a challenging and opportunistic one for marketers. Data from marketing analytics and the insights drawn from it will be more important than ever.

Marketing Attribution 76

Marketing Attribution Multi-Touch Attribution Trends Advertising Agencies 76

Webbiquity

JULY 12, 2016

An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing. Sample review: “The software, analytics, and support are amazing. 1) Marketo. Google Review Count: 93,900. Pricing: contact vendor. 2) HubSpot.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

ANNUITAS

SEPTEMBER 21, 2018

Adobe is known excellence at the crossroads of creative and analytics. This paves the way for a much simpler implementation of hypertransactional PDG wherein SMB and transactional contacts can Engage, be Nurtured, and self-Convert into new business without a lead developer or inside/outside seller even having to intervene.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

Lattice

MARCH 22, 2016

A financial payments processor targets millions of accounts – they target the “S” side of the SMB market. Real-time web personalization. Predictive analytics. Let me talk a little bit about what predictive analytics brings to the table. Dell targets tens of thousands of customers to drive cross-sell/up-sell.

Account Based Marketing 100

Account Based Marketing DemandBase SMB ABM 100

Lattice

MARCH 21, 2016

A financial payments processor targets millions of accounts – they target the “S” side of the SMB market. Real-time web personalization. Predictive analytics. Let me talk a little bit about what predictive analytics brings to the table. Dell targets tens of thousands of customers to drive cross-sell/up-sell.

Account Based Marketing 100

Account Based Marketing DemandBase SMB ABM 100

Zoominfo

JANUARY 26, 2021

You shouldn’t be targeting enterprise leads the same way you target SMB or startup leads, because their needs are drastically different. As we mentioned earlier, when conducting enterprise level sales, you’re typically not speaking to one person. So why bother with enterprise lead generation?

Enterprise Management 130

Enterprise Management Lead Generation Lead Scoring Lead Ranking 130

Lattice

MAY 24, 2016

A telecommunications provider and financial payments processor target millions of accounts as part of their account-based marketing and sales development programs (they target the “S” of the SMB market alongside the “M” of the SMB market across multiple product lines). They’ve seen about 20% higher conversion rates on outbound.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

Biznology

MARCH 23, 2012

This week Google introduced some significant changes to its widely used analytics offering. The Google Analytics blog tells us “The new reports bridge the gap between social media and the business metrics you care about – allowing you to better measure the full value of the social channel for your business.

Marketing Analytics Tools 80

Marketing Analytics Tools Google Analytics Digg 80

B2B Marketing Analytics

JUNE 6, 2019

As soon as I heard this question, I realized that it was about time to take our marketing analytics and customer journey mapping frameworks to the next level in terms of leveraging them for helping the sales teams with more effective conversations and follow-ups. These trends are putting tremendous pressure on sales efficiency.

Lead Ranking 72

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 72

ClickZ

OCTOBER 22, 2020

Segmentation features that use your customer and prospect data to create targeted segments for creating personalized content and targeting ads. Integrations with other tools like CRM and CDP platforms, ad platforms like Google and Facebook ads, and website analytics software. This software is not for the faint of heart.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Envy

FEBRUARY 13, 2021

Cost Per Click tells you how much it costs to get one person to click on your paid ad. For marketers, GA isn't Georgia, it's Google Analytics, and it's the first place you look to see what's happening with your website traffic. Small and Medium Business is long and hard to say, but SMB just rolls off the tongue.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Crimson Marketing

DECEMBER 17, 2015

Al talks about his lead generation engine, martech stack, acquisition cost, lifetime value, culture of testing, prediction analytics, data management, metrics tracking, KPI, churn rates, attribution, display re-targeting, SEM, trade shows, sports sponsorships and the balance between the creative and analytics.

CMO 100

CMO Enterprise Management Class Marketing Management 100

Outgrow

MARCH 11, 2020

The first thing that a new SMB should do is create an ideal customer persona. As an SMB, social media networks will be your most valuable tools for generating leads and attracting new customers through your organic marketing strategies. New businesses struggle with this task a lot. Who would be interested in your products or services?

Paid Content 81

Paid Content Organization Marketing Strategy Marketing & Strategy 81

Webbiquity

APRIL 10, 2018

Simplifying and personalizing the buying process is now the key differentiator. In addition, nearly three-quarters (73%) of B2B buyers say they want a personalized, consumer-like customer experience. But because of their reliance on channel partners, B2B vendors are having difficulty delivering a more personalized, B2C-like experience.

Marketing AI 248

Marketing AI Enterprise Management Stats Marketing Management 248

Heinz Marketing

NOVEMBER 12, 2019

The respondents hold a variety of different sales and marketing responsibilities and their companies range in size from SMB organizations to large enterprises. Accurate video analytics are paramount to a successful and scalable video strategy. The survey sample consisted of 218 B2B sales and marketing leaders, all managers and above.

Research 101

Research Video Marketing Budget Programs B2B 101

Customer Experience Matrix

MARCH 24, 2016

One person told me he liked the case studies best; no surprise there. I’d love to see a track of sessions analyzing product groups within the big landscape: i.e., one for marketing automation, one for content marketing, one for marketing analytics, etc. If things get really big, you could also split B2B vs B2C or enterprise vs. SMB.

Conference 120

Conference Marketing Automation Services Peer-to-peer Vendors 120

SmartBug Media

AUGUST 16, 2023

And just a heads-up if you didn’t already know—INBOUND is all in-person this year! SMB + AI: Returning Meaning to Customer Conversation What’s it about? Mary Nelson, Chief Customer Officer of Aircall , will discuss the importance of implementing advanced capabilities—such as AI, automation, and predictive analytics—for SMBs.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Search Agency Zoominfo Advertising Agencies 52

Televerde

FEBRUARY 27, 2023

Roughly 60% of SMB sales and marketing teams don’t feel well-aligned, with studies showing that 26% of specific leader(s) within a company simply not being interested in improving alignment. 87% of marketing and sales leaders say alignment between sales and marketing enables critical business growth.

Lead Generation 52

Lead Generation Marketing Budget Sales Leads Work Management 52

Biznology

JUNE 6, 2018

If you’re a small or medium size business selling to consumers, you probably want to both automate and personalize your marketing campaigns. Fortunately for SMB marketers, CRM is becoming main stream. – No conversion signal to Google Analytics or AdWords. A shared history creates deeper relationships.

Marketing Automation Services 167

Marketing Automation Services Top of Funnel Enterprise Management Work Management 167

New North

MAY 8, 2023

Start collecting data through customer feedback, email reports, website analytics, market research, and so on. Performing analytics on the captured data will quickly help you uncover overlaps and group your customers into segments based on their shared attributes. Not sure what data you should be collecting, or how to get it?

Lead Generation 52

Lead Generation Ideal Customer Profiles Sales Qualified Leads Lead Ranking 52

ViewPoint

JULY 14, 2015

Predictive Analytics, At Last. Chad Burmeister always has an interesting perspective: 2015 is the year of predictive analytics, finally. With marketing automation and data analytics, you start gathering the data needed to determine what went right or wrong. SMB's can execute much faster, which can be a significant advantage.

Lead Ranking 120

Lead Ranking Lead Scoring Top of Funnel Leads 120

SmartBug Media

OCTOBER 30, 2019

Small & midsize business (SMB) and enterprises. SMBs and enterprises. Previously focused on SMBs, but moving up market with Salesforce. Offers integrated email tools with in-depth analytics. Robust email analytics. Create lists from specific criteria, and personalize content. Target Market. Core Focus.

Marketing Automation Services 60

Marketing Automation Services Enterprise Management Marketing Automation Work Management 60