Remove Analytics Remove Paid Content Remove Psychographics Remove Tools
article thumbnail

How to Create an Effective Nonprofit Event Marketing Plan

Marketing Insider Group

Effectively marketing a nonprofit event requires more than just hoping it becomes popular through word of mouth. If you have a nonprofit event coming up, whether small or large, explore the following key steps to create a plan for marketing your event. Review past events and the marketing strategies you used.

Planning 240
article thumbnail

5 Steps for Creating a B2B Digital Marketing Strategy

The Marketing Blender

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. Learn about B2B digital marketing strategies from our own expert, Ramsey Sanchez in this episode of The Marketing Blender Show.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

From Leads to Sales: How Drip Marketing Email Campaigns Work

Salesforce Marketing Cloud

And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

article thumbnail

What is account-based marketing or ABM and why are B2B marketers so bullish on it?

Martech

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. It has been used by B2B marketers for well over a decade. What ABM tools do.

article thumbnail

Driving Brand Awareness With Your Programmatic Digital Advertising Campaigns

Digilant

Building a successful brand takes hard work, strategy, and tools to enhance awareness. With the digital landscape continuously evolving, utilizing the power of advertising in this space makes sense. What is programmatic for branding advertising? It’s a form of advertising where ads are automated. Be creative.

article thumbnail

Top Tips for Building a B2B Demand Generation Strategy

The Marketing Blender

Sometimes the market doesn’t even know it needs what you’re selling. Demand generation isn’t just about filling your sales funnel – it’s about priming the market, educating your audience, and positioning yourself as the go-to authority before they even start looking for solutions. You are not alone.

article thumbnail

How to leverage Social Media Intelligence?

Valasys

Social Media Intelligence: The New Way of Competing Today, it is almost unheard of that any user needs a social handle. Whether Facebook, Instagram, or Twitter, every business and user is on one of the social media platforms. This leaves 72% of businesses implementing social media without concrete results.