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Watch for inflated email open rates now that iOS 15 is out

Martech

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. What’s ironic, though, is that the feature could cause open rates to inflate, not drop. ” What if I still care about open rate data?

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8 Content Marketing Research Tools You Should Be Using

Marketing Insider Group

Performance analytics. Semrush offers insights into a website’s backlink profile, helping users understand which sites are linking to them and the quality of those links. Traffic analytics. With Constant Contact, we get insights into open rates, click-through rates, and more. Team collaboration.

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How to Create Lookalike Audiences & Target Ideal Customers Like a B2C Pro

Zoominfo

After your marketing team creates ideal customer profiles , it’s time to gather first-party data and find the most common factors from current accounts. As a valuable tool in predictive analytics, AI solutions can also fill in contact information gaps missed in manual lead generation. Grow Your Audience Size with Lookalike Targeting.

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4 Metrics You Should Add to Your Email Reporting

Litmus

Engagement times Keeping track of engagement times can help you get insights on how your subscribers interact with your email after they open and before they click. Reading environment breakdown in Litmus Email Analytics On a deeper level, you can see which email clients your audience uses. Need help getting started?

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AI-powered martech releases and news: March 28

Martech

43% found AI tools to be most impactful in marketing, helping with creating content (48%), data analytics and reporting (45%) and learning how to do things (45%). Twilio’s Twilio Flex has two new programs: Unified Profiles and Agent Copilot. 74% say that AI has positively impacted their ability to upsell or cross-sell.

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Account-Based Marketing Benchmarks: Measure and Optimize ABM Success

Only B2B

Strong Ideal Customer Profile (ICP) : Clearly defining and targeting the ideal customer helps align marketing efforts with sales objectives. Content Engagement Rate by Specific Accounts: Engagement metrics help you discover which content works and which does not.

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How to Measure If Your Content Curation Is Successful

Scoop.it

I recommend adding Google Analytics to your website so you can quickly and easily track data and the following metrics on blog posts, landing pages, and other high-traffic locations. Open Rate Your open rate is a vital metric that indicates the number of people who open your email out of the total number of emails delivered.