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B2B Podcasting: The What, Why and How of Better B2B Podcasts

Top Rank Marketing

A podcast refers to a series of recordings that are organized in an RSS feed, listed in public directories, and available for listeners on demand. But they all share two attributes: There are multiple recordings for each title, and They’re organized in an RSS feed you can subscribe to on podcast platforms Why podcasts?

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How to Build an Impactful Newsletter For Your Executives and Decision Makers

Scoop.it

Building an executive-focused newsletter that is: Simple. The features of an effective newsletter for executives. There’s certainly no shortage of advice when it comes to newsletter best practices. There’s certainly no shortage of advice when it comes to newsletter best practices. Create and customize your newsletter.

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Complete Guide: Why Blogging Increases Customer Engagement

Webbiquity

In order to be seen as an industry thought leader, you need to consistently produce high-quality and relevant content that helps establish trust with your target audience. Google’s algorithm is designed to display relevant content to display on top of the search engine result page (SERP). Help Prospects Discover Your Brand.

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7 Content Marketing Tasks to Automate Right Now

Content Marketing Institute

From a simple “Thank you for signing up for our newsletter” to “You have items in your shopping cart,” emails offer you an opportunity to keep your customers informed and engaged. HANDPICKED RELATED CONTENT: How to Write Email Newsletters People Want to Open and Act On. You also need to set up your RSS feed. Cost: Free.

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How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. Analytics is the new marketing creative! Definitely not.” What has been your experience with building a B2B or industrial brand?

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Blog Like Perez Hilton: 10 Ways to Bring Traffic to Your Blog

Writing on the Web

People love to express their opinions, and one easy way to let them do that is to conduct surveys on any topics relevant to your blog. It can be as simple as creating an email newsletter or making your blog accessible to RSS feeds. Incorporate analytics – and study them. Conduct surveys.

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48 Ways to Measure Social Media Success

Webbiquity

company website, newsletters, syndication sites). Number of RSS subscribers (regular readers). Total number of relevant followers (exclude the inevitable spammers and oddballs who seem to be attracted to any active Twitter account). Note: Google has indicated that it plans to introduce more advanced analytics for Google+ soon.