Oktopost

SEPTEMBER 19, 2024

83% of marketers say that social media ROI is difficult to measure. Yet, with social media being a crucial part of your marketing mix, you must be able to measure its actual value and how it contributes to your overall marketing strategy. How much revenue has been generated from your LinkedIn posts last month?

Top of Funnel 62

Top of Funnel Social Media Lead Ranking Marketing Automation Services 62

Top Rank Marketing

OCTOBER 17, 2023

Here’s an overview of what she and the marketing execs from Hubilo shared: Hubilo executives with Laura Ramos from Forrester Research Challenges and Statistics: Webinar Objectives : Marketers are leveraging webinars for brand awareness, lead generation, and as on-demand content. Remember, most of them are on-demand opportunities.

Webinar Metrics 117

Webinar Metrics Forrester Top of Funnel Research 117

B2B Marketing Analytics

AUGUST 2, 2020

As though the ever-increasing expectations of the c-suite from marketing teams to demonstrate the quantifiable impact were not enough and now we are in these unprecedented times, which have further highlighted the need for marketing to be more data-driven and efficient with their investments. This is where.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

Mass Analytics

NOVEMBER 8, 2022

This blog is the fourth of a series of articles that will introduce our readers to Marketing Mix Modeling (MMM), a proven marketing and ROI measurement technique. MMM has stood the test of time and is today leading the way of highly granular and privacy compliant marketing measurement techniques.

Marketing Mix 52

Marketing Mix Lead Ranking Correlation Analysis 52

New North

OCTOBER 9, 2024

It ensures that all the moving parts—tools, data, and processes—work together seamlessly to achieve measurable results. But most marketing teams, especially those without a full time marketing operations manager, don’t know how to get the right tools in place to do the job.

Marketing Automation Services 52

Marketing Automation Services Budget Programs Work Management Marketing Management 52

B2B Marketing Analytics

FEBRUARY 24, 2020

As marketing execution in 2020 gets into full swing, marketing analytics continues to be the top priority for organizations. To drive long term success, marketers now are adopting the mind-set of a CFO to establish marketing as a driver of value and revenue-driving function.

Marketing Attribution 66

Marketing Attribution Multi-Touch Attribution Analytics Allocation 66

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? Revenue funnel analysis. Competitive analysis. Competitive analysis.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? Revenue funnel analysis. Competitive analysis. Competitive analysis.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

B2B Marketing Analytics

OCTOBER 20, 2019

Marketing teams across the board are heads-down reviewing 2019 performance and coming up with strategy and budget for 2020. Having access to these marketing analytics capabilities to access performance data in real-time has been game-changing for our customers especially when it comes to annual planning.

Planning 40

Planning Marketing Budget Creation Marketing Plans Analytics 40

Marketing Insider Group

JULY 9, 2024

Effective event marketing can be the difference between a memorable brand experience and a missed opportunity. We’ve curated this concise yet comprehensive guide to ensure your B2B event marketing efforts are successful, drawing from process-proven resources and expert insights.

Event Marketing 168

Event Marketing B2B Marketing Planning Webinar Metrics 168

ScanmarQED

MARCH 23, 2022

For example, TV advertising and Paid Search might both lead to an increase in sales, but TV advertising might also boost the performance of Search. With nested thinking, we recognize that TV has a direct effect on sales as well as an indirect effect (by driving up Search).

Lead Ranking 98

Lead Ranking Allocation Forecasting Top of Funnel 98

Marketing Insider Group

AUGUST 30, 2019

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. Use Retainer vs. Project Contracts.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

accelerate agency

APRIL 12, 2023

There are a number of elements of the SaaS business model that are quite specific, so the marketing mix you use to promote your product needs to be tailored to fit. We’re going to explore 12 SaaS marketing techniques that have been tried, tested, and proven to be very effective. How is SaaS marketing different?

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

SnapApp

MAY 7, 2018

Ah, the often overlooked middle of the marketing funnel -- even the most thoughtful marketers often fail to create dedicated content that speaks to the unique needs of buyers in this critical step between helping your audience realize they have a problem and that your company has the best solution. . In it, he advises: .

Top of Funnel 89

Top of Funnel Marketing Funnels Work Management Marketing Management 89

KoMarketing Associates

SEPTEMBER 22, 2021

From the DemandGen Report report: Organizations have moved away from relying on event marketing, with only 19% indicating increased budget prioritization. Instead, marketers are shifting their budgets toward ABM (61%), content marketing (60%), sales enablement (48%), and personalization (43%). .

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

SnapApp

MAY 7, 2018

Ah, the often overlooked middle of the marketing funnel — even the most thoughtful marketers often fail to create dedicated content that speaks to the unique needs of buyers in this critical step between helping your audience realize they have a problem and that your company has the best solution.

Top of Funnel 89

Top of Funnel Marketing Funnels Work Management Marketing Management 89

Mass Analytics

MARCH 16, 2023

How is the Marketing Function Changing in the Digital Era Highlights from MASS Analytics and Massmedia Morocco at The African Digital Summit in Morocco The African Digital Summit marked the start of the partnership between MASS Analytics and Massmedia Morocco. THE FOUNDATION OF THE AGENCY/ BRAND RELATIONSHIP 1.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Privacy Marketing Management 98

FunnelEnvy

DECEMBER 11, 2023

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. Only after she grew and monetized her TikTok following did she re-invest time into LinkedIn.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

B2B Marketing Analytics

AUGUST 24, 2019

A few percentage points increase in email click-through rates or an increase in website traffic is considered a big achievement across marketing organizations these days. Investments are being made in marketing tactics and mar-tech tools to understand these customer engagements and continue to accelerate them. All good stuff!

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

ScanmarQED

JANUARY 22, 2024

The increased focus on consumer privacy in recent years has caused well-documented disruption in the marketing ecosystem, causing some marketers to turn away from solutions that analyse person-level consumer journeys (such as Multi-Touch Attribution – MTA) and towards aggregated analyses such as Marketing Mix Modeling (MMM).

Multi-Touch Attribution 59

Multi-Touch Attribution Allocation Work Management Multi-Channel 59

B2B Marketing Analytics

APRIL 3, 2022

The ability of a marketing organization to track marketing attribution is often considered an end in itself when it comes to advanced marketing analytics. The primary use of the attribution data is mostly limited to tracking how much revenue and pipeline marketing teams are impacting.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Allocation 52

Vidyard

NOVEMBER 7, 2019

For the sixth consecutive year, video investment is up and 94% of companies say videos are valuable in their daily marketing mix. The survey consists of 218 B2B sales and marketing leaders, all manager-level and above. Accurate video analytics are paramount to a successful and scalable video strategy.

Top of Funnel 65

Top of Funnel Video Marketing Lead Ranking Lead Scoring 65

SmarkLabs

JANUARY 3, 2023

Creating a marketing budget for the year can be a daunting task, but it’s an essential part of any business’s planning process. A marketing budget helps you allocate resources effectively, track the performance of your campaigns, and make informed decisions about your marketing strategy.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Allocation Budget Programs 52

Optinmonster

MARCH 21, 2024

Improved ROI: Retargeting often yields a higher ROI than other advertising strategies by focusing on users who are already familiar with your brand. However, with years of experience crafting and refining retargeting strategies, I’ve clarified the process into manageable steps that can lead to successful campaign outcomes.

Paid Search Agency 99

Paid Search Agency Ads Google Marketing Analytics Tools 99

Content Standard

APRIL 4, 2018

Brand storytelling is the next generation of content marketing, and creating a compelling brand story is important. But the story on its own can’t guarantee strong marketing ROI. You first need to understand three essential components that support the story: the people, the process, and the technology. The Process.

ROI 67

ROI Marketing AI Work Management Marketing Management 67

Vidyard

NOVEMBER 7, 2019

For the sixth consecutive year, video investment is up and 94% of companies say videos are valuable in their daily marketing mix. The survey consists of 218 B2B sales and marketing leaders, all manager-level and above. Accurate video analytics are paramount to a successful and scalable video strategy.

Top of Funnel 55

Top of Funnel Video Marketing Lead Ranking Lead Scoring 55

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Vidyard

OCTOBER 17, 2018

aria-describedby="tt">webinar all about marketing attribution models. Our own Cailin Radcliffe, Director of Analytics and Strategy, and Maile Johnson, Director of Demand Generation at LeanData, got together to dig into attribution. the length of your sales cycle, and the price point of your product.

Multi-Touch Attribution 110

Multi-Touch Attribution Marketing Attribution Top of Funnel Multi-Channel 110

B2B Marketing Analytics

JUNE 28, 2020

Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. CEOs/finance/sales leaders are all in this exciting transition led by the forward-looking marketing leaders.

Lead Ranking 59

Lead Ranking SQO Marketing Qualified Leads Demand 59

Marketing Insider Group

MAY 5, 2011

What is the ROI of your marketing program? Unless you are the CMO, chances are that your answers only look at a component of the entire marketing mix. This results in answers to the ROI question that may be incomplete. And are more than likely completely misleading your marketing mix decisions.

Marketing Attribution 100

Marketing Attribution ROI Paid Search Agency Lead Ranking 100

B2B Marketing Directions

DECEMBER 20, 2020

For example, in Demand Gen Report's 2020 Marketing Measurement and Attribution Benchmark Survey , 82% of the respondents said that measuring marketing performance is a growing priority for their company, and 54% said their ability to measure marketing performance and impact needs improvement or is poor/inadequate.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

B2B Marketing Analytics

JUNE 28, 2020

Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. CEOs/finance/sales leaders are all in this exciting transition led by the forward-looking marketing leaders.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

B2B Marketing Analytics

JUNE 28, 2020

Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. CEOs/finance/sales leaders are all in this exciting transition led by the forward-looking marketing leaders.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

Lead Forensics

MAY 24, 2024

From here, you can understand what results you wish to gain, leading to the correct attribution of revenue gained, helping secure an ROI reflective of the tool you choose to use. Web analytics software provides deep insight into the amount of traffic your website sees, what pages are popular, and how people are referred to your site.

Tools 52

Tools Effectiveness Work Management Marketing Analytics Tools 52

FunnelEnvy

FEBRUARY 11, 2021

84% of B2B marketers use paid distribution channels (read: Instagram, LinkedIn, Facebook, YouTube, etc.), which would be one thing if the value of those channels was clear, but a staggering 47% of us admit that we can’t measure ROI and 18% aren’t sure if they can or not. Yet, most of us put up with it.

Paid Search Agency 88

Paid Search Agency Top of Funnel Funnel Advertising Ads 88

ScanmarQED

JULY 17, 2024

Just as athletes and coaches meticulously prepare for the ultimate competition, marketing professionals must harness data, methodology, and collaboration to achieve their business goals. The coach: data and analytics Every Olympic team needs a visionary coach who can analyse past performances, predict outcomes, and craft winning strategies.

Effectiveness 59

Effectiveness Planning Paid Search Agency Terms and Conditions 59

Hubspot

DECEMBER 2, 2020

As marketers, we understand the importance of incorporating social media into our marketing mix. In fact, 74% of global marketers continue to invest in social media marketing. The value of social media advertising is clear, as 58% of marketers say that social media has helped them boost sales.

Social Media 101

Social Media Top of Funnel Social Marketing Advertising Agencies 101