Madison Logic

JULY 6, 2023

The rise of accessible artificial intelligence (AI) solutions has revolutionized how we work. Previously seen as a technology confined to science fiction stories, statistics reveal that an increasing number of companies are now incorporating AI into their business operations. Let’s find out.

Advertising Mediums 52

Advertising Mediums Research Account Based Marketing SMB 52

ClickZ

SEPTEMBER 5, 2019

Automated lending platform Kabbage announced this week it will acquire B2B customer data platform Radius Intelligence, which assembles disparate data sets about small businesses into integrated records and provides predictive lead scoring. Cancelled merger with Leadspace. Deal terms were not made public.

SMB 90

SMB Intent Signal Lead Scoring Lead Ranking 90

InsightSquared

APRIL 12, 2018

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. However marketers are largely dissatisfied with the reporting their MAPs offer. Here’s why: It’s complex and hard to get right.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

Convince & Convert

MAY 16, 2024

In a world where confidence in marketing strategies is scarce and economic uncertainties loom large, small businesses are on a quest for resilience, seeking to fortify their marketing efforts amidst the relentless pressures of running a business. Finding #1: Marketing channels and tactics are also increasing.

Small Business Marketing 137

Small Business Marketing Allocation Research Planning 137

Zoominfo

AUGUST 16, 2022

The foundation for most successful go-to-market teams is data — but not just any data will do. B2B sales and marketing teams need reliable firmographic profiles of their target accounts that will stay up-to-date amid the rapid pace of change in business. businesses are small businesses with fewer than 500 people.

Zoominfo 130

Zoominfo Best Practices SMB SIC 130

B2B Marketing Analytics

DECEMBER 14, 2020

MQLs are an important part of the marketing analytics frameworks across most of the modern marketing teams but the sales follow-up of the MQLs is critical. Over the years, the marketing mix has become increasingly diversified (from emails, contents, field events, social, chatbots, etc.)

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Analytics Top of Funnel 59

LeadsRX

JANUARY 7, 2022

From IT and marketing working together; to getting micro-analytical; to using analytics to be predictive; to focusing on the “smaller” in SMBs, the New Year is shaping up to be a challenging and opportunistic one for marketers. Focusing on the “Small” in SMB – Analytics is for Everyone.

Marketing Attribution 76

Marketing Attribution Multi-Touch Attribution Trends Advertising Agencies 76

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Rev

SEPTEMBER 12, 2019

Now enter predictive marketing company Mintigo , who danced into 2019 by securing a $7 Million funding round – only to be acquired in late August by Anaplan , a business performance management software company. Customer data management and predictive analytics are two kitchens that are thisclose to being over-crowded.

Acquisitions 113

Acquisitions Marketing AI Enterprise Management Marketing Management 113

ClickDimensions

DECEMBER 21, 2023

Shockingly SMBs spend an average of 64.8% The Top 3 Effects of Manual Sales Process’ Inefficient Reporting and Analytics Extracting meaningful insights from manual records can be a cumbersome, time-wasting task. Generating reports or conducting in-depth analytics becomes a challenge, hindering strategic data backed decision-making.

Practices 52

Practices Marketing Automation Services SMB Training 52

LeadsRX

JANUARY 14, 2022

The blend of Unbounce’s conversion intelligence solutions with LeadsRx multi-touch attribution and customer journey analytics means very good things for both companies and their customers. We believe aligning our two marketing technologies will unlock new opportunities to help marketers and businesses grow smarter and faster.

Multi-Touch Attribution 80

Multi-Touch Attribution ROAS Paid Search Agency SMB 80

Martech

SEPTEMBER 27, 2021

Good morning, Marketers, could you have predicted it? We have more data and experience, including the success of our MarTech conference this month, to look forward with confidence to future virtual events that will continue to engage and inspire thousands of tech-minded marketers. Predictive analytics to navigate uncertain times .

Account Based Marketing 92

Account Based Marketing Advertising Agencies SMB Contingency Planning 92

InsightSquared

OCTOBER 24, 2017

Sales Summit: AI – Friend or Foe to Sales? Market, Sell and Support: Best Practices from SMB Leaders – Wednesday, November 8, 1:00 PM – 1:40 PM – San Francisco Marriott Marquis Hotel, Foothill G1-G2: Video. If you are looking to get really deep sales analytics out of your CRM, meet us at Dreamforce.

Twitter 159

Twitter SMB Curation Advertising Agencies 159

B2B Marketing Exchange

MARCH 2, 2023

That’s a wrap on another B2B Marketing Exchange event! We get it, 80 sessions is a lot , and if you’re a savvy, ambitious marketer, we bet you’re feeling some FOMO from the sessions you missed. Session: “Are We Ready To Trust The Machines? The result?

Demand Generation Agencies 52

Demand Generation Agencies SMB Advertising Agencies Account Based Marketing 52

Tony Zambito

OCTOBER 23, 2016

The primary course of conversation in the past few years for CMO’s and their marketing teams has centered around customer centricity, customer experience, and content marketing. What CMO’s need to be on guard for is falling prey to a myopic view of customers without assessing how markets are changing. Reframing Market Strategy.

Enterprise Management 100

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 100

SmartBug Media

AUGUST 16, 2023

And the topics are vast, including AI, remote culture, gender equity, and new approaches to RevOps and customer success. What 100M+ Phone Calls Reveal About Data-Driven Marketing What’s it about? Cracking the Customer Code (With AI) What’s it about? Seems like a lot, right? Who will benefit? Why is it important?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Search Agency Zoominfo Advertising Agencies 52

Martech Advisor

OCTOBER 23, 2019

Marketing automation software tools are defined as comprehensive platforms that enable marketers to execute, measure, and analyze all marketing efforts efficiently. Let’s take a look at the ten best marketing automation platforms for 2020. What Is a Marketing Automation Tool? billion by 2025. Integration.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

Single Grain

MAY 31, 2023

AI for marketing is becoming increasingly essential for businesses striving to stay competitive. Building an effective marketing funnel with AI can deliver remarkable results, enabling personalized customer experiences, data-driven decision-making, and unparalleled campaign optimization. Let’s begin!

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Martech

FEBRUARY 24, 2022

The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses.

Marketing Attribution 97

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 97

DealSignal

MARCH 17, 2023

While ZoomInfo tops out at max 70% data accuracy, DealSignal offers fresher, more accurate, dynamic data at a market-leading 97% + thanks to our dynamic, multi-step verification process that uses AI and machine learning algorithms, robots, and human researchers to reverify your data just before it’s delivered to you.

Zoominfo 52

Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

Sharpspring

OCTOBER 27, 2021

Marketing” refers to a broad universe of tactics, tools, and theories, but when it comes to marketing strategies for small businesses, the most effective ones truly prioritize customer relationships. The right mix of cost-efficient inbound and outbound marketing allows SMEs to grow their customer base without hurting their profits.

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing Strategy 70

InsideView

OCTOBER 16, 2019

Last month, Research In Action (RIA), an independent research and consulting company, published their first annual vendor evaluation on Account Based Marketing SaaS and Software. InsideView is delighted to have been named a top five leader in the Top 20 Global Vendors for 2019 market report. . But I’d bet they are the minority.

Account Based Marketing 40

Account Based Marketing Enterprise Management Ideal Customer Profiles Work Management 40

Lattice

OCTOBER 5, 2016

Artificial Intelligence (AI) lurks behind consumer applications, often without the end-user’s knowledge. But what about the Enterprise, where the last big wave of intelligence was Business Intelligence (BI), and it is still playing out twenty years later? This approach does not work.

Marketing AI 190

Marketing AI Marketing Automation Services B2B Sales Lead Ranking 190

Zoominfo

FEBRUARY 2, 2021

Regardless of a company’s tech stack size, CRM systems are a staple for sales and marketing teams. Enterprise vs. SMB CRM Systems. For instance, your social media strategy that your marketing manager ran five years ago looks different today — with multiple social media specialists running more channels.

Enterprise Management 290

Enterprise Management Digital Asset Management Paid Search Agency Marketing Automation Services 290

Salesforce Marketing Cloud

APRIL 16, 2024

You’ve probably heard this before: Many small-to-medium sized businesses (SMBs) have great products and services, but struggle to be seen. Digital marketing for small businesses can be tricky at first, but it’s a crucial skill that helps SMBs connect with their community and customers. Being an SMB has its challenges.

Small Business Marketing 110

Small Business Marketing SMB Planning Enterprise Management 110

B2B Digital Marketer

APRIL 29, 2021

Growth marketing is all about using technology and experimentation to develop a marketing strategy that is tailored-fit to the right audience. With the abundance of tools and information today, growth marketing has become the new way of doing marketing. But what exactly is growth marketing?

Marketing AI 52

Marketing AI Planning Growth Marketing Marketing Plans 52

accelerate agency

OCTOBER 14, 2021

Since then, more SMBs have appreciated the necessity to incorporate a SaaS business model within their enterprise software systems to retain customers and pursue scalable and sustainable growth through digital marketing tools. A SaaS business model relies on renewal expectations.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

Since then, more SMBs have appreciated the necessity to incorporate a SaaS business model within their enterprise software systems to retain customers and pursue scalable and sustainable growth through digital marketing tools. A SaaS business model relies on renewal expectations. Pros of the SaaS model.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Account insights and profiling to identify the right target accounts using data and AI. Click here to download!

Marketo 119

Marketo Marketing Automation Services Enterprise Management Marketing Management 119

Zoominfo

FEBRUARY 2, 2021

Regardless of a company’s tech stack size, CRM systems are a staple for sales and marketing teams. Enterprise vs. SMB CRM Systems Company growth yields campaigns that become increasingly granular. Their engineers take typical features in your average CRM and expand them to fill in enterprise operations’ numerous roles.

Enterprise Management 130

Enterprise Management Digital Asset Management Paid Search Agency Companies 130

BuzzSumo

DECEMBER 17, 2020

The business of content marketing is the business of ideas. click_to_tweet tweet=”A reliable source of inspiration for multiple topics can make-or-break our content marketing. Google Analytics or other tools track site visits, and social signals help gauge audience interest, so we can iterate on our current blog post ideas.

Marketing & Strategy 145

Marketing & Strategy Marketing Strategy Content Marketing SMB 145

Aberdeen

FEBRUARY 14, 2022

Whether it’s a startup, SMB, or enterprise, there would be no systems or processes in place without the people to drive them. Expectations regarding swift hiring of high-quality talent are being shattered by a highly competitive labor market, candidate preferences, and the rising costs of TA efforts. They’re simplifying.

Work Management 98

Work Management Contingency Planning Marketing AI Enterprise Management 98

ClickZ

OCTOBER 27, 2020

30-second summary: ClickZ’s virtual Marketing Autmation Summit was held on October 22, 2020, and featured two sessions of expert panelists discussing the challenges, opportunities, and future of marketing automation. The Summit was hosted by our very own Tim Flag, podcast host and marketing consultant.

Marketing Automation Services 133

Marketing Automation Services Marketing Automation Automation Work Management 133

Aberdeen

FEBRUARY 14, 2022

Whether it’s a startup, SMB, or enterprise, there would be no systems or processes in place without the people to drive them. Expectations regarding swift hiring of high-quality talent are being shattered by a highly competitive labor market, candidate preferences, and the rising costs of TA efforts. They’re simplifying.

Work Management 94

Work Management Contingency Planning Marketing AI Enterprise Management 94

Convert

FEBRUARY 15, 2021

In October 2020, Google introduced Google Analytics 4 (GA4), its largest update to Google Analytics since the popular tool was unveiled in 2005. Listed below are some of the key upgrades of the tool: GA4 is focused on providing marketers with a more comprehensive understanding of their customer journey across different devices.

Marketing AI 59

Marketing AI Marketing Analytics Tools Generation Business 59

Martech

SEPTEMBER 15, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and today is Day 2 of MarTech! But once a year marketers lean on their Powerpoint skills to show just how connected these platforms are in a ritual called The Stackie Awards.

SMB 106

SMB Paid Search Agency Marketing Automation Services Acquisitions 106

Leadspace

JANUARY 9, 2017

It doesn’t matter if you’re using the most advanced marketing technology solutions, whether you’re pursuing account-based marketing or focusing on leads — clean, accurate and complete data must be the first step to support your lead generation strategy. Moving to account-based marketing.

Lead Gen 112

Lead Gen Lead Ranking Enterprise Management Lead Scoring 112