Heinz Marketing

MARCH 19, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Podcasting for B2B Marketing Thought Leaders. Podcasting has emerged as a powerful marketing tool, especially for B2B leaders in the workplace.

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Marketing AI B2B B2B Thought Leadership Digital Transformation 109

FunnelEnvy

SEPTEMBER 18, 2023

From the time of Don Draper in the hit show Mad Men to mega Super Bowl ad spends in the 1980s, marketers traditionally relied on demographics and social trends to target and segment broad audiences. In the 2000s, digital marketing revolutionized marketers’ ability to reach more specific segments.

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Martech

MARCH 7, 2022

Marketers forget that marketing is about people. We hide behind our demographics, psychographics, segmentation analysis, and other tactics to distance ourselves from the very people we aim to serve. Including users in creating your marketing is the fastest way to guarantee success. Is that surprising?

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Marketing AI Marketing Attribution Psychographics Marketing Analytics Tools 94

B2B Digital Marketer

MAY 23, 2024

Learn how to eliminate friction in the customer journey, align sales and marketing teams, and leverage continuous innovation to stay ahead. In this episode, you’ll learn: The importance of aligning sales and marketing for success. Strategies for scalable go-to-market processes.

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The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. Learn about B2B digital marketing strategies from our own expert, Ramsey Sanchez in this episode of The Marketing Blender Show.

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Paid Content Sales Management B2B Marketing Marketing Strategy 97

ClearVoice

AUGUST 19, 2019

To accurately capture actionable data, marketers, agencies and businesses of all shapes and sizes have seen the value and ROI in investing in analytics platforms. Although there are many analytics platforms available today, many aren’t necessarily easy to set up and use, or provide accurate data. Click To Tweet.

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LeadsRX

FEBRUARY 8, 2022

SMBs and enterprise marketers benefit from unprecedented innovation in privacy-centric marketing technology. 1 factor in delivering pervasive marketing attribution and analytics success are the people – the data-driven marketers who help ensure data quality and secure consumer privacy. Portland, Ore.,

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B2B Digital Marketer

JUNE 6, 2024

They explore the challenges marketers face in justifying their budgets , the importance of strategic alignment, and practical ways to demonstrate marketing’s value to the C-Suite and board members. In this episode, you’ll learn: How to justify marketing budgets and demonstrate value.

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Valasys

AUGUST 16, 2019

With the advent of Artificial Intelligence (AI) & Machine Learning (ML) , the present CRM systems have only evolved for the better. An important aspect of the CRM approach is the all-inclusive compilation of data from diverse sources (pathways for omnichannel marketing).

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Hubspot

NOVEMBER 13, 2019

This change in technology means a change in how products are marketed to consumers, meaning marketers should take note. Why the Fourth Industrial Revolution Matters to Marketers. What does this revolution mean for marketers? More data means more personalized marketing. How will we be affected? Image Source.

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Marketing AI Psychographics Paid Search Agency Internet Marketing 76

Valasys

JANUARY 21, 2020

B2B Marketing is witnessing a sea-change & is profoundly being swayed by the blending of marketing & technology i.e. after the advent of the era of Martech. Almost every B2B marketing company these days is beholding technology in its rapidly evolving form & is assimilating it with their marketing endeavors.

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Marketing AI Enterprise Management B2B Marketing Marketing Management 59

Atomic Reach

AUGUST 28, 2023

Greetings, seasoned influencer marketing aficionados! As someone who's well-versed in the art and science of influencer marketing, you know that it's more than just pairing a product with a pretty face. What if we told you there's an approach that takes influencer marketing to the next level? But here's the game-changer.

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Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. It has been used by B2B marketers for well over a decade. What ABM tools do. ABM isn’t new, though.

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Valasys

JUNE 10, 2019

The criticality of Account-Based Marketing for B2B businesses is immense; it involves customer acquisition & retention, engaging them through omnichannel marketing & generating sales conversions & afterwards delighting them for future prospecting & positive word-of-mouth.

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LeadsRX

JANUARY 7, 2022

From IT and marketing working together; to getting micro-analytical; to using analytics to be predictive; to focusing on the “smaller” in SMBs, the New Year is shaping up to be a challenging and opportunistic one for marketers. Data from marketing analytics and the insights drawn from it will be more important than ever.

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Marketing Attribution Multi-Touch Attribution Trends Advertising Agencies 76

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

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Valasys

JULY 29, 2019

Emotional Analytics (EA) software collects data on how a buyer persona communicates verbally & non-verbally (i.e. The technology is also called Emotional Analytics & provides insights about how a customer perceives a product. ” How to use Emotional Analytics for Businesses. .” Introduction.

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Analytics Marketing AI Work Management WOMM 49

Anteriad

DECEMBER 14, 2022

As B2B marketers, we like to be ahead of the curve and prepared for what’s to come. And, in that uncertainty, marketers will want to protect existing revenue streams. Include a step on your planning workflow to question your current assumptions about who is in the market for your solutions. What will be the next big thing?

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ClearVoice

MAY 29, 2023

Marketing Manager, Mark. They’re called marketing personas. Today’s marketers can’t live without them. In this post, we’ll talk about marketing personas, why they’re important, and the best practices for creating one in 2023. What is a marketing persona? Marketing personas are sometimes also called buyer personas.

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Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

Valasys

FEBRUARY 4, 2020

Contextual content is something that has always been imperative for B2B marketers. In an era of the Internet of everything & Intent data , the marketers have are constantly scaling the level of personalization delivered to their audiences, aiming to reach an acme. But the vital question is what data points are vital?

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Marketing AI Lead Ranking Lead Scoring Personalization 59

Rev

JUNE 14, 2023

Winning organizations break down silos and optimize the flow of work across sales, marketing and customer succes s teams. In RevOps, these processes belong to different departments, often including sales, marketing and customer success. Revenue Operations (RevOps) is a breakthrough application of data and automation.

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Work Management Marketing Automation Services Marketing Analytics Tools Psychographics 78

Valasys

JUNE 4, 2019

B2B marketing practices, nowadays, are driven by the intent of serving hyper-personalized content to users by tracking their online activities which help marketers achieve their bottom-line of optimizing the sales’ conversions. 78% of Chief Marketing Officers (CMOs) think that customized content is the future of marketing.

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Marketing AI B2B Marketing Marketing Management Psychographics 56

6sense

JANUARY 7, 2022

6sense, the market-leading account engagement platform, today announced it has been recognized as a Leader in 2022 Gartner ® Magic Quadrant for Account-Based Marketing Platforms Report. Our vision is to provide the foundational data insights using AI for all members of the revenue team to create, convert and grow revenue.

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Account Based Marketing Gartner Peer-to-peer Lead Ranking 62

Content Marketing Institute

OCTOBER 11, 2018

Move over mobile marketing: A little voice is whispering that your time as “the next big thing” is almost up. 43% of companies already invest in technology to enable voice marketing, according to a survey taken at the 2018 Digiday AI Marketing Summit. Just how loud will this sonic boom be? technology Click To Tweet.

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Activities Marketing AI Enterprise Management Paid Search Agency 101

TrustRadius Marketing

FEBRUARY 15, 2022

Whether your business is large or small, marketing intelligence can give you a leg up in an increasingly competitive business world. Marketing intelligence refers to the insights, stats , or data that help businesses position products and services within their niche industry. Why Marketing Intelligence Matters.

Marketing Management 52

Marketing Management Top of Funnel SWOT Customer Satisfaction 52

PureB2B

MAY 30, 2022

In this article we’ll examine what technographic data is, where to find it, and how technographics will help you increase sales, improve marketing results and elevate company performance. It is a class of market segmentation such as Demographics and Firmographics. Which tools and applications? You adapt, or you perish.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Automation Services Marketing AI Account Based Marketing 62

Valasys

JANUARY 17, 2020

Effective marketing is difficult to get right. B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers.

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Valasys

SEPTEMBER 27, 2019

Architecting the roadmaps to excel at customer experience management (CXM) is incontrovertible for B2B marketers. B2B marketing starts with customers & ends with them. The customers’ journey has evolved & so, the marketers too have shifted their focus to the intent based targeting of the prospects to optimize their experiences.

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Valasys

NOVEMBER 15, 2019

According to HubSpot, “A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.”. When creating a buyer persona(s), the marketers should consider including customer demographics, behavioral patterns, motivation & goals. Unfortunately.”.

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Marketing AI Work Management Psychographics Marketing Management 45

Sprout Social

FEBRUARY 22, 2024

It’s no small task, but the right influencer marketing analytics can help. In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. What is an influencer analytics tool?

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Ideal Customer Profiles Analytics ROI Campaigns 99

Martech Advisor

OCTOBER 21, 2019

An email marketing manager is responsible for end-to-end marketing activities through email campaigns. If you’re evaluating the option of becoming an email marketer, this article takes you through the role, skills, and job description of an email marketing manager. The Role of an Email Marketing Manager.

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Work Management Marketing Management Marketing Automation Services Email Marketing 44

Valasys

JULY 12, 2019

Capturing & relying upon the intent signaling of the prospects, the B2B marketers are now in a position to run better-targeted campaigns than ever before, to attract, engage & convert the prospects – leveraging omnichannel marketing. This will open up more ideas and doors for creativity and new practices”.

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Huptech Web

SEPTEMBER 1, 2023

Enhance Customer Experience through AI and Analytics Real-time Customer Behavior Analysis How does AI Provide Real-time Insights? It’s not just knowledge; it’s a sense of direction that helps businesses succeed in a challenging market. Marketing is no different.

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Marketing AI Marketing Automation Services Ethics Work Management 52

Valasys

APRIL 4, 2023

Because the market is overcrowded, using a generic approach to social media is not helpful. This blog will examine how businesses can leverage Social Media Intelligence into their marketing plans and fetch better results. Also, what tools do you need to manage social media efficiently and seamlessly? What does it mean?

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Martech Advisor

JANUARY 21, 2020

Yoli Chisholm, VP of Marketing at Sprinklr, explains her 2020 predictions for the marketing technology landscape. They were unseated by “mathmen” as decision making in marketing moved from subjective to objective, data-driven truths. Learn More: The Future is Interactive Content: 5 Predictions for Marketers in 2020.

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Top of Funnel Digital Marketing Funnels Marketing Automation Services Funnel Advertising 105

Valasys

AUGUST 12, 2019

Prologue: Account-Based Marketing is an approach wherein the B2B companies, particularly those seeking to reach the key decision-makers of specific accounts, prioritize and customize their marketing approaches for converting the most promising potential customers. With ABM, marketers can manage who will see their marketing content.

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Martech

MARCH 30, 2023

Marketing automation is a foundational component of marketing technology stacks. There are ways to use additional solutions, notably artificial intelligence and journey orchestration, to take your existing marketing automation approaches to the next level.

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