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How Web Analytics Can Help You Improve Content Marketing

Marketing Insider Group

If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. Google Analytics and other web analytics platforms provide so much data that it can be overwhelming to navigate. You can target your content more effectively by using web analytics to understand your audience.

Analytics 271
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Why Marketers Should Prioritize Lower Funnel Keywords to Get Better Results

Act-On

With higher traffic and more page views, it’s only reasonable to expect a bump in conversions and sales. The answer is simple … not all traffic is good traffic. We have a Yahoo mail blog that has scored high-traffic keywords for almost a decade. The challenge is that fragmented intent doesn’t deliver targeted traffic.

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How B2B SEO Differs From Traditional B2C SEO

Marketing Insider Group

. “Unlike B2C SEO, which often targets high-volume, broad keywords, B2B SEO strategies frequently focus on lower-volume, longer-tail keywords,” Marcel Digital explains. While B2C transactions might be more transactional, B2B interactions often involve nurturing long-term partnerships. It’s the principle of transferred authority.

SEO 243
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How To Do Keyword Research That Drives Traffic To Your Site

Salesforce Marketing Cloud

As a search engine optimization (SEO) marketing manager at Salesforce, I know what works, and how to get eyeballs on your content. Link Copied Proper keyword research can answer these questions and help you create content that’s user-focused and SEO optimized. This could consist of traffic loss or a drop in form completes and leads.

Keywords 105
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Powering On-Page SEO and PPC to Boost SaaS Website Traffic

FunnelEnvy

From this point on, it will be all the more essential to acknowledge Google’s changes and the role of AI in powering on-page search engine optimization (SEO) and Pay-per-click (PPC) ads to boost SaaS website traffic. On-page SEO now leverages AI tools for optimizing keywords, content relevance, and enhancing user experience.

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Why You Should SEO-Optimize Your Content, Even if Your Goal Isn't Organic Traffic

Hubspot

Of course, every marketer should consider more than organic traffic when analyzing success metrics. But SEO efforts don't just help you reach organic traffic goals — they can also help you achieve your brand awareness and lead generation goals, as well. You can include short-tail (e.g., "AI") AI") and long-tail (e.g.,

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How to Optimize Content for Generative AI

Convert

This insight is especially important considering that a growing number of users rely on ChatGPT to find and research tools: ChatGPT used as a resource for finding tools AI-specific optimization methods: GEO Generative engine optimization is an emerging practice of improving your chances of being surfaced by generative AI engines.