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The Ultimate Guide to Google Analytics for Content Marketing

Marketing Insider Group

Content marketers shouldn’t fear Google Analytics. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Focusing on four key areas—traffic, navigation, organic search, and conversions—is imperative to find meaningful insights. Why Traffic Analytics Matter.

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How Web Analytics Can Help You Improve Content Marketing

Marketing Insider Group

If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. Google Analytics and other web analytics platforms provide so much data that it can be overwhelming to navigate. You can target your content more effectively by using web analytics to understand your audience.

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Realize the Value of Your Organic Traffic With a Content Value Tracker

Contently

The analytics are crucial for providing insight into the value of your production. With the right tool, you can track metrics like organic traffic, reader engagement, and content conversions to understand how your assets are performing. This data can help you make data-driven decisions to optimize your content strategy.

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How to use YouTube Analytics to optimize your video performance

Sprout Social

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important. YouTube Analytics: General Reports.

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Top 9 Data Analytics Tools for Smarter Marketing Decisions

Outgrow

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

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Top 9 Data Analytics Tools for Smarter Marketing Decisions

Outgrow

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

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How to Optimize Landing Pages to Enhance Customer Experience

Webbiquity

These are the pages you actually pay to drive traffic to, such as when a prospective clicks on one of your search ads and is taken to a page with a call-to-action (CTA). It’s optimized to convert visitors into leads or sales. The Importance of Landing Page Optimization. This is a subset of Conversion Rate Optimization or CRO.