Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. With the Vidyard for SalesLoft integration, sales reps can easily record, share and track highly engaging, personalized videos from within the SalesLoft platform.

Video Marketing 65

Video Marketing Personalization Effectiveness Salesforce.com 65

Vidyard

NOVEMBER 16, 2021

Using the Salesforce integration, Vidyard helped Corporate Traveler reduce sales turnaround time and the number of interactions needed to secure meetings with new prospects by more than 60%. Salesforce and others are among the trademarks of salesforce.com, inc. *??IDC in gains for every $1 Salesforce makes by 2026.

Salesforce.com 65

Salesforce.com Business Digital Transformation Advertising Agencies 65

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. With the Vidyard for SalesLoft integration, sales reps can easily record, share and track highly engaging, personalized videos from within the SalesLoft platform.

Video Marketing 53

Video Marketing Enterprise Management Personalization Effectiveness 53

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. With the Vidyard for SalesLoft integration, sales reps can easily record, share and track highly engaging, personalized videos from within the SalesLoft platform.

Video Marketing 50

Video Marketing Enterprise Management Personalization Effectiveness 50

markempa

DECEMBER 12, 2016

My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. Dave Green interviewed Trish Bertuzzi ( @bridgegroupinc ), author of the popular book, The Sales Development Playbook. How Empathy Will Grow Your Sales and Marketing Pipeline. Now it’s time for sales to step up.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

NuSpark Consulting

APRIL 27, 2013

Keyword target examples: manage contacts, new CRM, Salesforce.com, lead management, sales tools, sales management. With any marketing campaign, any tweet links should be tagged for analytics, and be able to measure conversions, cost-per-conversion, and ROI. Are you planning to test?

Keywords 100

Keywords Promotion Campaigns Adwords 100

Customer Experience Matrix

FEBRUARY 21, 2014

This started by providing visitor lists and real-time alerts to sales people who were interested in specific accounts. The client data, which of course is available only to the client who provided it, could be anything but is usually attributes such as account type, buying stage, and sales territory.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Vidyard

OCTOBER 25, 2017

Vidyard for Support enables a powerful range of videos to be used throughout the customer support lifecycle in ways that easily integrate with Salesforce Service Cloud, including: Custom Screen Captures: Empower support reps to record and send custom screen capture videos to showcase exactly how to resolve an issue.

Paid Search Agency 77

Paid Search Agency Customer Satisfaction Marketing Management Salesforce.com 77

Rev

JUNE 14, 2019

And just as I hit publish on that post came the news that Google has entered into an agreement to acquire Looker , the data analytics company. This news, on the heels of an announcement that Google had also entered into a first-of-its-kind, multi-year revenue-sharing agreement with ad management platform Marin Software.

Acquisitions 122

Acquisitions Marketing AI B2B Marketing Work Management 122

DemandBase

AUGUST 5, 2020

Previous to this, she was a Customer Success Manager for the past six years at the company, helping her clients to achieve their ABM goals. I will never forget a Sales Kickoff where one of Megan’s customers spoke, and I watched her greet her customer with a warm smile and hug as if they had been lifelong friends.

Account Based Marketing 52

Account Based Marketing ABM DemandBase Top of Funnel 52

Tomorrow People

APRIL 12, 2013

It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. However, we found that their capabilities were either irrelevant or lacking when it came to B2B activities like lead generation, conversion tracking and publishing on LinkedIn groups. Real Analytics. We don’t think so!

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. However, we found that their capabilities were either irrelevant or lacking when it came to B2B activities like lead generation, conversion tracking and publishing on LinkedIn groups. Real Analytics. We don’t think so!

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Vidyard

OCTOBER 25, 2017

Video Knowledge Hub: Easily publish all support videos in a centralized video library hub to enhance customer self-service as well as accessibility and sharing by reps. Personal Video Messages: Enable reps to record and share personal video messages with their webcam to clearly explain their idea and connect in a more personal way.

Paid Search Agency 50

Paid Search Agency Customer Satisfaction Marketing Management Salesforce.com 50

Vidyard

OCTOBER 25, 2017

Video Knowledge Hub: Easily publish all support videos in a centralized video library hub to enhance customer self-service as well as accessibility and sharing by reps. Personal Video Messages: Enable reps to record and share personal video messages with their webcam to clearly explain their idea and connect in a more personal way.

Paid Search Agency 50

Paid Search Agency Customer Satisfaction Marketing Management Salesforce.com 50

Customer Experience Matrix

JANUARY 31, 2010

(Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. Project management is especially powerful. Good stuff.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. I''d guess this is because they are answering specifically about marketing management. Sadly, they didn''t publish additional details.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Vidyard

OCTOBER 7, 2013

With thought leaders from both Salesforce.com and DocuSign set to speak, I wasn’t the only one in the room geekin’ out at the prospect of learning about marketing strategy direct from Victor Haseman and Meagen Eisenberg – and they didn’t disappoint! As Salesforce.com discovered, CTAs outperform traditional banner ads.

Video Marketing 50

Video Marketing Salesforce.com B2B Thought Leadership Paid Search Agency 50

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? If you dig into the design and capabilities, you’ll find that while CRM systems provide indispensable value to any kind of sales organization, the reality is that they fall short for most marketing departments. Account Management. Case Management.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Marketing Insider Group

JANUARY 24, 2013

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments. . San Mateo, CA – [link]. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Buzz Marketing for Technology

SEPTEMBER 23, 2008

They are the nexus of a digital marketing company mixed with a technology firm that does Microsoft CRM, Business Intelligence and Analytics to provide creative solutions for brand perception and instantiation. Not only do they build cool marketing campaigns but they can connect to your sales process.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Hubspot

MARCH 5, 2012

Because it can be challenging to determine the ROI of your presence at live events , leaving the event with a closed sale or two under your belt can really help to immediately demonstrate the worth of your presence. Making sure content leads to a sale is your next step. 1) Reserve a Room at the Event.

Trade Show 28

Trade Show Tactics Marketing Management Lead Scoring 28

Hubspot

APRIL 3, 2012

This is a guest post written by Dave Kurlan , a top rated speaker, best selling author, and sales development thought leader. His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. How the Sales Game Has Changed. The result? That's all of the bad news.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Content Standard

JANUARY 21, 2015

While 67 percent of CMOs report that they’ll spend more on marketing technology in 2015, only 54 percent of both CIOs and CMOs believe current marketing leadership can manage the intersection of technology and marketing. Alex Hisaka, Global Content Marketing Manager, LinkedIn ( @AlexHisaka ).

Enterprise Management 40

Enterprise Management Marketing Management Software Content Marketing 40

Adobe Experience Cloud Blog

APRIL 5, 2010

Recently on LinkedIn the American Marketing Association posted a question about how Apple’s new iPad can be useful for B2B marketers. CRM tools: An example of these are Oracle ‘ s and Salesforce.com’s mobile apps. Analytics tools: Right now I can view my website stats on my iPhone. Iphone Apps for B2B Marketing.

B2B Marketing 48

B2B Marketing Marketing Automation Services B2B CPL 48

Webbiquity

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. An award-winning human capital management technology company serving organizations across the globe. AI-powered knowledge management assistant. Refurbished sales via @TechDiscountsMN. Followers: 25,115.

Enterprise Management 231

Enterprise Management Work Management Marketing Management Twitter 231

Hubspot

MARCH 8, 2011

Here is an insider’s take on the round of financing we just closed with Salesforce.com, Google, and Sequoia. A few examples include Amazon, VMWare, Zappos, Salesforce.com, Google, and even Groupon. Editor's Note: For complete information about HubSpot's Series D funding round, please check out the official press release.

Salesforce.com 28

Salesforce.com Google Marketing Automation Services Cold Calling 28

Rev

NOVEMBER 20, 2018

According to LinkedIn, Amazon has 174 employees with the words “data” and “science” in their title. The company has poured billions into its search business (Bing) and bought LinkedIn for $26.2B, their largest acquisition ever and one of the richest sources of B2B data in the world. The Mystery of B2B Sales and Marketing Innovation.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Hubspot

AUGUST 8, 2012

That’s the increasingly important subset of CXM, something called "Digital Experience Management." 3) Be Iterative: Focusing on customer experience means putting the right processes in place to understand customer behavior, and make improvements to digital channels through constant optimization.

Internet Marketing 28

Internet Marketing Work Management Marketing Management Paid Search Agency 28

WebMarketCentral

DECEMBER 8, 2008

lead automation management vendors. These services don't collect any information beyond what Google Analytics , WebTrends or other web analytics packages do. But if used by sales to make an immediate call ("Hi Bob, I noticed that someone from your office just visited our website. Was that you?

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

Onalytica B2B

FEBRUARY 13, 2018

Tiffani Bova – Sales Strategist | Growth Advisor | Change Agent at Salesforce. Key Topics: Sales, Marketing, Customer Experience. Magazine’s 37 Sales Experts You Need to Follow on Twitter and a Top 50 Sales Influencer on LinkedIn. Location: Los Angeles, California. Her new podcast “What’s Next!

Work Management 138

Work Management Marketing Management Salesforce.com Eloqua 138

Rev

NOVEMBER 20, 2018

According to LinkedIn, Amazon has 174 employees with the words “data” and “science” in their title. The company has poured billions into its search business (Bing) and bought LinkedIn for $26.2B, their largest acquisition ever and one of the richest sources of B2B data in the world. The Mystery of B2B Sales and Marketing Innovation.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Nudge.ai

DECEMBER 8, 2017

Going into the New Year as a B2B sales professional, you’ll likely have some software subscriptions coming up for renewal, so we wanted to prepare you for those decisions. Base: Next-generation CRM software for leading B2B sales teams. Close.io: The inside sales CRM of choice for B2B startups and SMBs. Enjoy the list!

Marketing Automation Services 51

Marketing Automation Services Enterprise Management Lead Scoring Lead Ranking 51

Directive Agency

MARCH 7, 2019

As a pioneer in digital marketing, Handley is the Wall Street Journal best-selling author of Everybody Writes , is a key Linkedin influencer and one of the most influential thought leaders in the marketing world. We suggest you follow and connect with them to learn what makes them some of the brightest minds in the industry. Ann Handley. .

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Customer Experience Matrix

NOVEMBER 29, 2010

A bit of background: Treehouse’s started in 1997 with the Sales View sales automation product. It added Marketing View marketing automation in 1999 and Reseller View partner management after that. GoToWebinar When I last wrote about Treehouse, it had just added Salesforce.com integration. Web analytics.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Webbiquity

APRIL 27, 2017

Customer Service Management Tools. Simple help desk software with ticket management for teams, a knowledgebase, support widgets, live chat (through Olark), email integration, and reporting. Multi-channel help desk software with ticketing, case management, self-service support, and reporting. Owned by Salesforce.com.

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

Lead Liaison

MARCH 7, 2018

And then of course there’s quality score and if anybody has managed a pay-per-click campaign, they understand that quality score is a big contributor. We approach all of our engagements, all of the campaigns, we optimize and manage on by starting on the simplistic level and then we kind of boil down to getting a little bit more complex.

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48

Vidyard

DECEMBER 5, 2017

With its new Interactive Events Library, Free Automated Transcription service, and Facebook Analytics integration, Vidyard helps marketers ensure that each video they publish is an evergreen lead generation engine, and is optimized for SEO, social media engagement and lead conversion. .

Marketing Qualified Leads 62

Marketing Qualified Leads Video Marketing Sales Qualified Leads Lead Scoring 62