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15 Key Statistics Designed to Guide Successful B2B Content Marketing Programs

KoMarketing Associates

So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience. In order to strengthen your strategy, you’ll want to stay up to date with the latest trends and statistics. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021.

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Executive Insights: Imperative Marketing Analytics for the Modern Marketer

Marketing Insider Group

She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology ( MarTech ), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies.

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2024 B2B trends: 6 key areas for marketing success

Martech

Many B2B marketers struggle with poorly done and unattractive creative elements, including website design and functionality. Use heat mapping and behavior analytics tools like Microsoft Clarity to help identify any opportunities for improvement. Many B2B marketers pay too little attention to the message they are delivering.

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. Among those, almost half plan to add staff. Budgets are growing.

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3 Alternatives for Your Event Marketing Budget in 2022

PureB2B

On top of that, lead generation goals for companies are growing and there’s only so much budget available. These are real thoughts present in the day-to-day planning of a demand generation marketer. In fact, over 51% of event marketers focus on thought leadership centered around industry trending gatherings.

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7 Digital Trends Defining B2B Social Media Marketing in 2024

sagefrog

Here are the top 7 B2B social media trends reshaping this year’s B2B social media strategy. AI tools reshape ad creation, providing innovative ways to reach wider audiences. According to the Gartner 2023 CMO Spend and Strategy Survey, marketing budgets have remained flat year-over-year at 9.1%

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3 Alternatives for Your Event Marketing Budget in 2022

PureB2B

On top of that, lead generation goals for companies are growing and there’s only so much budget available. These are real thoughts present in the day-to-day planning of a demand generation marketer. In fact, over 51% of event marketers focus on thought leadership centered around industry trending gatherings.