Biznology

article thumbnail

Content marketing metrics and analytics: it’s all about you

Biznology

For example, Facebook may generate the most orders of any social media network, but if you’re say, a B2B professional services firm, whatever orders you do generate come at a huge opportunity cost: namely, the much higher return you’d likely realize if you devoted your resources to your LinkedIn presence. . Do your own analytics!

article thumbnail

Ten self-marketing tips for undergrads

Biznology

I’ve been informally coaching my undergrad business school students on how to prepare for the business world they’ll face in just a year and a half. Use all 120 characters available for your LinkedIn headline, and pack it with keywords about your skills. Write your LinkedIn bio with your goal in mind. Use a professional photo.

Tips 138
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

Do they follow you on Instagram or Twitter , or do they prefer to read your business insights on LinkedIn ? Share your latest blog post on LinkedIn, or post your Instagram photos to your website’s photo gallery. Share your latest blog post on LinkedIn, or post your Instagram photos to your website’s photo gallery.

article thumbnail

Building Your B2B Marketing Database

Biznology

Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are adrift when it comes to customer segmentation, analytics, and marketing communications of all sorts, whether for acquiring new customers or to expand the value of existing customers. Contact(s) information.

article thumbnail

Exciting new tools for B2B prospecting

Biznology

Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns.

article thumbnail

Tools that help monitor and measure social traffic

Biznology

If you only use Facebook for your primary social channel, combining Facebook Insights with Google Analytics is a great free way to see how this social channel is working for your company. TweetReach : TweetReach is specifically designed to report analytics for Twitter. Paid Social Media Monitoring Tools.

Traffic 80
article thumbnail

What exactly is a social graph?

Biznology

One of my biggest pet peeves is in Web Analytics, where we’ve got names for page views, impressions, e-mail opens, and who knows what else, when they all answer the question, “Did someone see what I did?” They have relationships through LinkedIn or Google+ or Twitter or e-mail or (God forbid) real life.