SmartBug Media

JUNE 29, 2022

Inbound marketing is a notoriously slow burn. It can take 6-9 months —and in some cases, even longer—to start to see the results of an inbound investment. Your martech stack plays a critical role in your inbound marketing efforts, and when properly optimized, it can be the fuel that ignites your growth.

Inbound Marketing 52

Inbound Marketing Marketing Automation Services Industry CMS Marketing Management 52

Hubspot

MARCH 12, 2019

Online lead generation is difficult. There are tons of companies competing for the attention of a finite group of website visitors, and the content marketing world is only getting noisier. Optimize your lead generation pathways on your site. Optimize your lead generation pathways on your site.

Lead Generation 101

Lead Generation Tools Generation Leads 101

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. Inbound Marketers – For Marketing Professionals.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

ClearVoice

APRIL 19, 2021

Demand generation encompasses a wide range of sales and marketing initiatives designed to develop interest in a company’s products or services and convert leads into customers. Getting leads on companies that want to use your products and services is fairly simple if you follow basic marketing strategies.

Demand Generation Agencies 94

Demand Generation Agencies Demand Generation Demand CMS Development 94

NuSpark Consulting

JUNE 8, 2013

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. Social Media Management. We like testing at NuSpark Marketing.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Marketing Insider Group

APRIL 19, 2011

This is a guest post by Paul Mosenson, President and Founder of NuSpark Marketing, www.nusparkmarketing.com , a B2B Marketing firm. Much has been discussed about the importance of aligning sales and marketing with regard to marketing automation and lead management processes. Get the role confusion?

Social Media 100

Social Media Lead Generation Top of Funnel Social Marketing 100

KoMarketing Associates

FEBRUARY 2, 2016

Last month, I presented our online marketing capabilities to a set of decision makers interested in working with us. They were skeptical of the impact SEO and content marketing could have on actual lead generation, and ultimately sales performance. 3 Steps For Enabling Marketing/Sales Communication.

ROI 120

ROI B2B Marketing Marketing Analytics Tools B2B 120

KoMarketing Associates

JUNE 13, 2013

Each platform poses unique opportunities for B2B marketers to create brand awareness, generate leads, interact with clients and perspectives, and gather valuable information about what’s happening in the industry. Digital Marketing – 349,268 members. Social Media Marketing – 608,345 members.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

SmartBug Media

JUNE 8, 2020

Guest author Anna Crowe is Content Strategy Lead at Leadfeeder. With multiple landing page creators on the market, you can publish one in minutes. Designing a landing page that converts inbound traffic into leads. Creating a landing page is easy. The hard part? Explaining specifically who the product is for.

Landing Pages 112

Landing Pages Lead Scoring Lead Ranking Leads 112

Marketing 261

FEBRUARY 11, 2020

This blog post outlines the six advantages for why a startup should hire a marketing contractor. For example, startup organizations commonly work with a marketing contractor to focus on the right goals and effectively gain momentum. . How can you ensure hiring a marketing contractor is suitable for your company?

Marketing Analytics Tools 62

Marketing Analytics Tools Startups Planning Paid Search Agency 62

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Process: Set your lead generation campaign goals. How many qualified leads. How many qualified leads.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Marketing 261

FEBRUARY 7, 2018

The original post, All sales teams would love a 2000% increase in their monthly lead volume… Or would they? You’ll learn more details on the marketing campaign, as well as the specific steps I would take to improve it. I once launched an inbound marketing campaign that increased lead generation by 2,000%.

Marketing Analytics Tools 86

Marketing Analytics Tools Planning Blogger Inbound Marketing 86

Zoominfo

OCTOBER 5, 2021

If you’re on the hunt for new marketing resources, look no further. The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior. Billy Gene is Marketing Inc. Today’s blog post is for you! Go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Hubspot

JUNE 25, 2019

As demand for ecommerce increases, so does the number of software tools and platforms designed to help businesses capture leads, generate revenue, and grow. The point-of-sale web hosting platform offers a suite of tools for businesses to sell their products -- including branding, selling, and order management. Analytics.

Enterprise Management 98

Enterprise Management Work Management eCommerce Marketing Management 98

NuSpark Consulting

DECEMBER 30, 2012

It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . Internet marketers are under more pressure than ever to deliver high quality leads to the sales folks. Video Marketing. I recently did a blog post on social media measurement and analytics.

Paid Content 100

Paid Content Marketing Analytics Tools Planning B2B Marketing 100

KEO Marketing

OCTOBER 6, 2017

KEO Marketing Inc is a successful digital marketing agency serving clients around the globe, who rely on our team of experts to provide marketing services that deliver results. With Google Cloud behind G Suite, we can collaborate in real time on the same document and check calendars to schedule client meetings easily.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Work Management Marketing Management 48

The Lead Agency

AUGUST 6, 2020

Organic traffic refers to people that are not necessarily affiliated with your business, who find your website without spending money on advertising through Google or other Search Engines. Seems like an uphill battle, but really, it is inbound marketing. Guest Blogging.

Traffic 118

Traffic Organization Marketing Websites Ad Building 118

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ‍ Imagine being able to tailor your marketing strategy to a perfect audience at exactly the right time. ‍ Supercharged account-based marketing.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Strategic-IC

FEBRUARY 12, 2022

Who hasn’t been on a Marketing journey? Those of us who have been around for a while have seen the rise of Google, paid, Lead Generation, Inbound Marketing, Demand Gen, Content Marketing, and ABM. Personal Marketing journeys translate into Organization Marketing journeys.

Account Based Marketing 62

Account Based Marketing ABM Top of Funnel Peer-to-peer 62

Industrial Marketing Today

FEBRUARY 24, 2012

Every manufacturing or industrial company that I talk to wants more leads. However, there is a serious disconnect between sales and marketing when it comes to defining a qualified lead. Google sales and marketing disconnect and you will find thousands of articles written on this topic. This is not a new problem.

Lead Generation 60

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 60

SmartBug Media

AUGUST 5, 2019

For a long time, digital marketers summed up the properties of direct and organic traffic pretty simply. This explanation, however, is too simple and leaves most digital marketers short-handed when it comes to completely understanding and gaining insights from web traffic, especially organic and direct sources. web analytics.

Paid Content 101

Paid Content Traffic Organization Paid Search Agency 101

SmartBug Media

JUNE 23, 2020

SaaS marketers are increasingly being asked to connect their efforts back to revenue growth. Simple lead generation is not enough. And yet, tying marketing efforts back to revenue is not always easy. In fact, 4o percent of marketing teams find proving ROI of their marketing activities to be their top challenge.

Marketing Attribution 97

Marketing Attribution ROI Top of Funnel Lead Ranking 97

Zoominfo

JUNE 24, 2020

For quality leads — that are more effective in the long-term — inbound marketing undoubtedly provides better sources for lead generation than outbound. Well, for starters, inbound prospects, by definition, choose themselves as leads. What is Inbound Lead Generation? Sales agrees!

Lead Ranking 246

Lead Ranking Sales Management Marketing Qualified Leads Lead Generation 246

SmartBug Media

OCTOBER 4, 2019

Improve Your Marketing Reporting: Looker, Tableau, Power BI, Databox, and Grow. From business owners to senior executives to marketing managers to frontline staff, entire organizations are utilizing one type of software as both a strategic and tactical tool, as well as a way to improve marketing reporting.

Enterprise Management 67

Enterprise Management Work Management Marketing Management Marketing Report 67

SnapApp

SEPTEMBER 9, 2016

With all the tools and technology we now have at-hand, it’s a great time to be a demand-generation marketer. With strong demand-gen leadership, many other marketing specialties can thrive. Success in those areas trickles down to almost every other marketing sphere, from PPC to inbound marketing to conversion optimization.

Demand 48

Demand Marketing Budget Budget Programs Marketing Analytics Tools 48

Hinge Marketing

SEPTEMBER 30, 2015

Content marketing is red-hot. In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. If you can't quantify the value of content marketing, they won't see it as a worthwhile investment. Show Them the Website Traffic.

Work Management 48

Work Management Buy Analytics Marketing Management 48

PureB2B

JUNE 13, 2017

Marketing has been around for a very long time. When we look at marketing technology, we can see that it’s enabled various channels such as print media, radio, and television for marketers to reach their audiences. Fast forward to now, these channels have become common contributors to many, many marketing strategies.

Marketing Automation Services 85

Marketing Automation Services Marketing Automation Work Management Marketing Management 85

PureB2B

JUNE 13, 2017

Marketing has been around for a very long time. When we look at marketing technology, we can see that it’s enabled various channels such as print media, radio, and television for marketers to reach their audiences. Fast forward to now, these channels have become common contributors to many, many marketing strategies.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Ledger Bennett

MARCH 20, 2020

In a month or two’s time, we as marketers need to be on our absolute A game to help navigate companies back through lost revenue, lead volume, and exposure. Google Analytics Individual Certification. Hubspot Email Marketing Certification. Hubspot Content Marketing Certification. Creative Certification.

Course 59

Course Peer-to-peer Media Marketing Analytics Tools 59

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

JANUARY 9, 2014

Whether you''re planning your marketing strategy as a whole or developing a specific marketing campaign to achieve a particular goal, a little structure can help to reduce a daunting task to a manageable one. So go on -- use our outline below to get your marketing going strong to start 2014! Identify your audience.

Planning 28

Planning Inbound Marketing Campaigns Paid Search Agency 28

Hubspot

FEBRUARY 12, 2018

There is without a doubt no shortage of data for each action you take in your marketing campaigns , nor is there a lack of tools to help you measure them. They stick out right in front of your face as soon as you log into your analytics tool, puking an “up-and-to-the-right” graph in your face. What Are Vanity Metrics?

Campaigns 78

Campaigns Planning Marketing Analytics Tools Click Rate 78

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? Imagine being able to tailor your marketing strategy to a perfect audience at exactly the right time. Supercharged account-based marketing.

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

Leadspace

JANUARY 22, 2018

You haven’t defined your lead funnel or scoring. You want to assign value to every stage in the lead generation funnel through lead scoring. As someone moves through the funnel and becomes a “hotter” lead, their value generally increases. Traffic Generation, CRO and Analytics Platforms.

Lead Ranking 126

Lead Ranking Lead Scoring Top of Funnel Sales Qualified Leads 126

Optinmonster

SEPTEMBER 18, 2020

We’ll share gated content best practices and examples, so you can use the content gating strategy effectively to improve inbound marketing conversions, and boost lead generation and sales. Getting Started with Gated Content Marketing. Those benefits lead to conversion and revenue gains.

Lock-In 95

Lock-In Top of Funnel Conversion Marketing Automation Services 95

Industrial Marketing Today

DECEMBER 22, 2011

As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. That’s the power of inbound marketing with content. Thought Leadership: Marketing Engineering Services with Technical Articles.

Marketing Analytics Tools 60

Marketing Analytics Tools B2B Thought Leadership Buying Cycle Thought Leadership 60